Walmart · Microsoft
22% — global ecommerce growth
Independently reportedRetail & e-commerce · Search & retrieval · LLM · In production · 2024
Search & retrieval
Osprey · NOVOS
Vendor-reportedRetail & e-commerceIn productionLLM
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by thisisnovos.com (vendor self-report). Checked against the source page on 2026-09-06. 10 of 10 figures below appear on that page word for word.
The problem
AI is changing how customers find products. They don't just search and scroll, they ask the LLMs which brand to buy.
What was deployed
- Vendor
- NOVOS
- Products
- NOVOS Signal
- Technique
- LLM
- Build or buy
- Bought off the shelf
- Deployment
- Custom build
- Scale
- category leader
- Timeline
- 12 months
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
72.6%share of AI answers
“72.6% share of AI answers”
Quoted word for word from the source
share of AI answerstwelve months
“share of AI answers, up +21.4 points in twelve months, versus +8.7 for the nearest competitor and flat for the rest.”
Quoted word for word from the source
nearly three-quartersshare of AI answersfrom roughly half
“Osprey climbed from roughly half the category's answers to nearly three-quarters.”
Quoted word for word from the source
99.6%share of AI answers in Child carriers topic
“Child carriers — 99.6% (#1)”
Quoted word for word from the source
96.0%share of AI answers in Hiking backpacks topic
“Hiking backpacks — 96.0%”
Quoted word for word from the source
92.8%share of AI answers in Travel backpacks topic
“Travel backpacks — 92.8%”
Quoted word for word from the source
88.6%share of AI answers in Daypacks & everyday bags topic
“Daypacks & everyday bags — 88.6%”
Quoted word for word from the source
84.6%share of AI answers in Activities & sports topic
“Activities & sports — 84.6%”
Quoted word for word from the source
83.0%share of AI answers in Technical backpacks topic
“Technical backpacks — 83.0%”
Quoted word for word from the source
jumped five ranksrank in Primary topic
“Primary jumped five ranks (+46.8pts)”
Quoted word for word from the source
climbed a placerank in Waterproof topic
“Waterproof and Backpacking & camping each climbed a place.”
Quoted word for word from the source
climbed a placerank in Backpacking & camping topic
“Waterproof and Backpacking & camping each climbed a place.”
Quoted word for word from the source
“AI is changing how customers find products, and NOVOS helped us get ahead of it. Their AI search work has put Osprey in front of customers in places most brands aren't even looking yet and they made something genuinely complex feel clear and commercial.”
Sources
- thisisnovos.com — vendor self-report
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