Walmart · Microsoft
22% — global ecommerce growth
Independently reportedRetail & e-commerce · Search & retrieval · LLM · In production · 2024
Search & retrieval
Novartis · Market Logic Software
Vendor-reportedPharma & biotechScaledEnterpriseLLMLive 2020
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by marketlogicsoftware.com (vendor self-report). Checked against the source page on 2026-09-05. 8 of 8 figures below appear on that page word for word.
The problem
Novartis was facing challenges with data duplication and governance. Content was spread across disparate SharePoint sites, impacting efficiency and compliance and leading to an inability to leverage insights efficiently.
What was deployed
- Vendor
- Market Logic Software
- Products
- Sherlock, DeepSights
- Technique
- LLM
- Build or buy
- Bought off the shelf
- Deployment
- SaaS
- Data used
- large amount of research already residing in the Sherlock system
- Scale
- across the entire international organization
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
640%User growth ratesince the platform launch to 2023
“In 2023, the platform’s growth rate reached 640% more users than at its initial launch.”
Quoted word for word from the source · round percentage, no baseline given
7500Unique usersin one year
“Today, Sherlock has surpassed 7,500 unique users.”
Quoted word for word from the source
56%Primary market research spend reduction
“Specifically, they outlined how DeepSights would reduce primary market research spend, which they ultimately achieved with a 56% reduction.”
Quoted word for word from the source
30 millionAnnual research spend reductionannual
“$30 million annual research spend reduction”
Quoted word for word from the source
2Time saved per major research queryper major research query
“2 hours per major research query saved by Novartis employees”
Quoted word for word from the source
three weeksTime to gather insights (Team B with DeepSights)from three months (Team A)
“As a result, it took Team B just three weeks, to gather insights from the input of 6,700 patients while incurring zero external costs.”
Quoted word for word from the source
zeroExternal costs to gather insights (Team B with DeepSights)from $50,000-100,000 (Team A)
“As a result, it took Team B just three weeks, to gather insights from the input of 6,700 patients while incurring zero external costs.”
Quoted word for word from the source
6,700 patientsPatients' input for insights (Team B with DeepSights)from 50 patients (Team A)
“As a result, it took Team B just three weeks, to gather insights from the input of 6,700 patients while incurring zero external costs.”
Quoted word for word from the source
ROI as stated: The Novartis journey demonstrates how AI and knowledge management, when integrated strategically, can drive significant business value. Sherlock continues to deliver significant business benefits, including enabling self-service access to trusted data, reducing costs, improving resilience against organizational knowledge loss, and accelerating onboarding processes.
“Sherlock has been critical in driving forward our commercial strategy across the entire international organization. Whilst our key use case has always been to support better, deeper and broader insights through centralized market research, our scope now extends into all areas of our internal strategy.”
Difficulties and limits
- Driving user adoption required a cultural shift beyond the technology rollout itself — gathering user feedback, running trainings, and securing executive buy-in.
Sources
- marketlogicsoftware.com — vendor self-report, 2024-10-07
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