Artificial intelligence, professionally covered
AI now writes, targets and buys much of the world's advertising. This hub tracks marketing AI launches, adtech platform changes, brand case studies and rules on AI-generated ads.
Every write-up leads with the 4x step-up in eight months. The more interesting number is the one it implies — a multiple far below what frontier AI commands.
7h ago
An agency was billed for ads that ran 94 minutes past a pause. OpenAI called it a defect, then pointed at Section 11.1 of its own advertising terms.
5d ago
The Merlin deal extends to the independent sector what Spotify agreed with Universal in May. Participation is optional, the product is an unreleased research preview, and the press release describes it only as fan-made covers and remixes.
Aug 4, 2026
A regulatory filing disclosed the price of a deal that closed quietly in March: Netflix bought InterPositive, a stealth post-production startup co-founded by the actor-director, for roughly $587 million in cash.
Jul 20, 2026
Amid the box-office run of 'The Odyssey,' the director said AI is 'a transparent horse, it's made of glass,' and that he's never seen a fast-advancing technology so completely rejected by the public.
Jul 19, 2026
Buried in a $12.56 billion quarter: the streamer has quietly scaled AI from a single credited scene to hundreds of titles, mostly in post-production — while ads march toward a $3 billion year.
Jul 17, 2026
Bret Taylor's conversational-AI company hands SoftBank exclusive rights to sell its customer-service agents across Japan, building on a LINEMO deployment that lifted inquiry resolution from 83% to 97%.
Jul 15, 2026
The AI beauty try-on company that listed via SPAC at a roughly $1 billion valuation in 2022 will be taken private by its founder for about $200 million — a steep round-trip for a business that is still growing.
Jul 11, 2026