Marketing content

Virtua Health · ActiumHealth

Vendor-reportedHealthcareUnited StatesScaledEnterpriseClassical ML

Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.

Reported by actiumhealth.com (vendor self-report). Checked against the source page on 2026-09-06. 4 of 6 figures below appear on that page word for word; the rest are marked.

The problem

Virtua Health needed a strategic, data-driven approach to patient outreach to stand out in a crowded healthcare market against expensive competitor campaigns.

What was deployed

Vendor
ActiumHealth
Technique
Classical ML
Build or buy
Bought off the shelf
Deployment
SaaS
Data used
EHR data, patient datasets
Scale
11 priority service lines, tens of thousands of patients

What changed

Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.

25000000revenue generated

$25M+ in revenue generated

Not found on the source page in these words

25000appointments booked for high-risk patientsover four years

25,000+ appointments booked for high-risk patients over four years

Not found on the source page in these words

21return on investment

21x return on investment

Quoted word for word from the source

66new patient appointments leading to necessary procedures

66 percent of new patient appointments led to necessary procedures

Quoted word for word from the source

likelihood to book an appointment (for patients receiving educational info)

Patients who received educational information through targeted nurture campaigns were more than three percentage points more likely to book an appointment

Quoted word for word from the source

46average open rates

average open rates exceeded 46 percent

Quoted word for word from the source

ROI as stated: 21x return on investment

Sources

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