Marketing content

Hearst Newspapers · OpenAI

Independently reportedMedia & entertainmentUnited StatesIn productionEnterpriseLLM

Independently reported. An independent or peer-reviewed source reports this result, alongside the vendor.

Reported by journalists.org (independent reporting). Checked against the source page on 2026-09-06. 2 of 2 figures below appear on that page word for word.

The problem

Local newsrooms face challenges in streamlining digital content production and needed to cut down the time required for creating optimized digital content while ensuring ethical AI usage.

What was deployed

Vendor
OpenAI
Products
Producer-P
Models
GPT-4, GPT-3.5 Turbo
Technique
LLM
Build or buy
Bought and customised
Deployment
Custom build
Scale
across the network

What changed

Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.

more than 1,000requests handleda month

Producer-P has been embraced by Hearst Newspapers journalists, handling more than 1,000 requests a month across the network.

Quoted word for word from the source

over 200journalists trained in responsible AI use

with over 200 journalists trained in responsible AI use.

Quoted word for word from the source

no incidentsincidents of factual errors

Producer-P has maintained a record of accuracy with no incidents of factual errors

Quoted word for word from the source

Sources

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