Hearst Newspapers · OpenAI
more than 1,000 — requests handled
Independently reportedMedia & entertainment · Marketing content · LLM · In production
Marketing content
n8n Lab
Vendor-reportedTechnology & softwareIn productionLLM
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by n8nlab.io (vendor self-report). Checked against the source page on 2026-09-05. 14 of 14 figures below appear on that page word for word.
Caveat. The account is published on the customer's own site.
The problem
Manual article production was slow, taking 4-6 hours per article, preventing a daily publishing cadence and leading to a large backlog of topics.
What was deployed
- Products
- n8n, Google Gemini, Firebase/Firestore, Slack, Google Sheets
- Models
- Google Gemini
- Technique
- LLM
- Build or buy
- Built in-house or to order
- Deployment
- Custom build
- Data used
- Google Sheets topic queue
- Scale
- daily output
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
120articles published
“120 articles published fully automated daily output”
Quoted word for word from the source
812,000Google impressions6 months
“812K Google impressions 6 months of growth”
Quoted word for word from the source
5,000+website visits generated from the system
“5,000+ website visits generated from the system”
Quoted word for word from the source
click growthfrom standing start
“2,400% click growth from a standing start”
Quoted word for word from the source
4,250Total Clicks6 months
“| Total Clicks | 4,250 | +2,400% |”
Quoted word for word from the source · round percentage, no baseline given
812,560Total Impressions6 months
“| Total Impressions | 812,560 | +15,339% |”
Quoted word for word from the source
9.71Average Position6 months
“| Average Position | 9.71 | -65.3% (improved) |”
Quoted word for word from the source
750AI-sourced clicks
“750 AI-sourced clicks Referrals from ChatGPT, Claude, Perplexity, and Gemini.”
Quoted word for word from the source
445AI-sourced clicks from ChatGPT
“| ChatGPT | 445 | 4 | 3:02 |”
Quoted word for word from the source
155AI-sourced clicks from Claude
“| Claude | 155 | 1 | 8:21 |”
Quoted word for word from the source
136AI-sourced clicks from Perplexity
“| Perplexity | 136 | 1 | 2:56 |”
Quoted word for word from the source
3:13Average Time on Site (Total)
“| Total | 750 | 6 | 3:13 |”
Quoted word for word from the source
13AI-sourced clicks from Gemini
“| Gemini | 13 | 0 | 2:20 |”
Quoted word for word from the source
6Conversions from AI-sourced traffic (total)
“| Total | 750 | 6 | 3:13 |”
Quoted word for word from the source
Sources
- n8nlab.io — vendor self-report
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