Hearst Newspapers · OpenAI
more than 1,000 — requests handled
Independently reportedMedia & entertainment · Marketing content · LLM · In production
Marketing content
Joe Biden & Harris Presidential Campaign · Authentic
Vendor-reportedPublic sectorUnited StatesIn productionEnterpriseNLPLive 2020
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by authentic.org (vendor self-report). Checked against the source page on 2026-09-06. 7 of 7 figures below appear on that page word for word.
The problem
Harness the potential of conversational AI for presidential campaign marketing to connect the Biden campaign with undecided voters in crucial swing states, particularly those unreachable through traditional means due to COVID-19 restrictions.
What was deployed
- Vendor
- Authentic
- Products
- Facebook Click-to-Messenger Campaign
- Technique
- NLP
- Build or buy
- Bought off the shelf
- Deployment
- Custom build
- Data used
- list of voters the campaign couldn’t reach traditionally, reactions and feedback of its users, critical voter information
- Scale
- hundreds of thousands of voters, 46 million impressions, 6 million people, 250,000 actively partook
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
200,000new undecided voters reachedin key swing states
“Reached 200,000 new undecided voters in key swing states using AI and digital media”
Quoted word for word from the source
15,000undecided voters engagedin Arizona
“Engaged 15,000 undecided voters in Arizona, surpassing the margin of victory”
Quoted word for word from the source
46 millionimpressions served
“the campaign served over 46 million impressions”
Quoted word for word from the source
nearly 6 millionpeople reached
“reached nearly 6 million people”
Quoted word for word from the source
250,000active participants in AI-driven conversations
“250,000 actively partook in these AI-driven conversations.”
Quoted word for word from the source
90%respondents who were true Biden supporters
“a staggering 90% of respondents were true Biden supporters.”
Quoted word for word from the source
less than $10 eachCost per identified supporterfrom ~$50 anticipated per new messaging connection
“We anticipated a ~$50 cost per new messaging connection when we began, but reached and identified hundreds of thousands of critical supporters for less than $10 each.”
Quoted word for word from the source
ROI as stated: The scale and low cost of this program was astounding.
“We spent a lot of time reaching people we couldn’t reach on the phone or people we couldn’t reach at their homes. We did a lot of online programs, Click-to-Messenger programs that stimulated that engagement online, stuff I’m really proud of and allowed us to reach hundreds of thousands of voters that we couldn’t in any other way.”
Difficulties and limits
- Connect the Biden campaign with undecided voters in crucial swing states, particularly those unreachable through traditional means due to COVID-19 restrictions.
Sources
- authentic.org — vendor self-report, 2023-11-22
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