Perry Ellis · Yotpo
1.4% — conversion rate
Independently reportedRetail & e-commerce · Customer support · NLP · Scaled
Customer support
Tropical Fish Co · Hand On Web
Vendor-reportedRetail & e-commerceUnited KingdomIn productionSmall businessNLP
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by handonweb.com (vendor self-report). Checked against the source page on 2026-09-06. 9 of 9 figures below appear on that page word for word.
The problem
Customers needed 24/7 expert advice for live fish, struggled with search visibility against larger retailers, and the existing store was slow and lacked necessary features, making it invisible to AI search engines.
What was deployed
- Vendor
- Hand On Web
- Products
- Smart Shopping Assistant, Headless E-commerce Storefront
- Technique
- NLP
- Build or buy
- Built in-house or to order
- Deployment
- Custom build
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
6,036Google Clicksfrom 3,28028 days
“6,036 Google Search clicks in 28 days — up 84% from 3,280”
Quoted word for word from the source
533,349Google Search impressionsfrom 276,74928 days
“533,349 Google Search impressions — up 93% from 276,749”
Quoted word for word from the source
8,964site sessionsfrom 7,45428 days
“8,964 site sessions — up 20% from 7,454 in the previous 28 days”
Quoted word for word from the source
37,438page viewsfrom 24,88328 days
“37,438 page views — up 51% from 24,883”
Quoted word for word from the source
335visits from ChatGPT and AI search28 days
“335 visits from ChatGPT and AI search in 28 days, with 249 engaged visits”
Quoted word for word from the source
249engaged visits from AI search
“In the latest complete 28 days, ChatGPT and AI search sent 335 visits, including 249 engaged visits and £104 in directly tracked revenue.”
Quoted word for word from the source
104tracked revenue from AI search
“In the latest complete 28 days, ChatGPT and AI search sent 335 visits, including 249 engaged visits and £104 in directly tracked revenue.”
Quoted word for word from the source
5,302Google organic search sessions
“Google organic search delivered 5,302 sessions and £2,538.61 in tracked revenue”
Quoted word for word from the source
2538.61tracked revenue from Google organic search
“Google organic search delivered 5,302 sessions and £2,538.61 in tracked revenue”
Quoted word for word from the source
“Customers can get fish-care and compatibility help while they shop, and the smart assistant can add the right products to their basket. The new store, useful content and search work are bringing in measurable traffic from Google and AI search.”
Difficulties and limits
- Customers need expert advice on compatibility, water parameters and care before they will buy — at any hour of the day.
- Search results are dominated by big-budget pet retailers, leaving a specialist store fighting for visibility.
- An off-the-shelf store was slow on mobile and could not host the features a live-fish retailer needs.
- Shoppers increasingly ask AI engines like ChatGPT where to buy — and the store was invisible there.
Sources
- handonweb.com — vendor self-report, 2026-06-21
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