Hearst Newspapers · OpenAI
more than 1,000 — requests handled
Independently reportedMedia & entertainment · Marketing content · LLM · In production
Marketing content
The K Way · Kaptured.AI
Vendor-reportedRetail & e-commerceIn productionGenerative media
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by kaptured.ai (vendor self-report). Checked against the source page on 2026-09-06. 3 of 3 figures below appear on that page word for word.
The problem
The K Way needed realistic AI-generated content that could accurately represent their clothing and gemstone detailing, as AI often failed to capture these details correctly.
What was deployed
- Vendor
- Kaptured.AI
- Products
- Kaptured.AI
- Technique
- Generative media
- Build or buy
- Bought off the shelf
- Deployment
- SaaS
- Scale
- 25 complete outfits, 50 individual clothing pieces, 3 gemstone colour variations, 5 different poses
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
25Complete outfits delivered7 working days
“In total, we delivered 25 complete outfits in 7 working days”
Quoted word for word from the source
50Individual clothing pieces processed
“Each outfit included separate topwear and bottomwear visuals, which meant we worked on 50 individual clothing pieces in total.”
Quoted word for word from the source
8 to 10 second video per outfitE-commerce videos created per outfit
“Each outfit also received a short 8 to 10 second e-commerce video”
Quoted word for word from the source
more premium, consistent, and reliableProduct presentation quality
“The final visuals helped The K Way present its products in a more premium, consistent, and reliable way.”
Quoted word for word from the source
Difficulties and limits
- AI was not able to capture the gemstones on the clothes correctly. The gemstone shapes would often change, the colours would shift, and small details on the garments would get missed.
Sources
- kaptured.ai — vendor self-report, 2026-04-28
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