Walmart · Microsoft
22% — global ecommerce growth
Independently reportedRetail & e-commerce · Search & retrieval · LLM · In production · 2024
Search & retrieval
Odyssiant · Odyssiant
Vendor-reportedTechnology & softwareIn productionLLMLive 2026
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by odyssiant.ai (vendor self-report). Checked against the source page on 2026-09-05. 6 of 7 figures below appear on that page word for word; the rest are marked.
Caveat. The customer and the vendor are the same organisation. The account is published on the customer's own site.
The problem
Odyssiant needed to understand and improve how AI systems represented its product and services across different buyer journey stages.
What was deployed
- Vendor
- Odyssiant
- Products
- Odyssiant platform
- Models
- GPT-4o
- Technique
- LLM
- Build or buy
- Built in-house or to order
- Deployment
- SaaS
- Data used
- 105 buyer questions tested in GPT-4o; content structure, content pillars, and product explanation.
- Timeline
- 4 months
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
33Overall AI visibility scorefrom 17between 10 April and 2 August 2026
“Comparable overall visibility increased from 17 to 33. That represents an increase of approximately 87% from the 10 April baseline.”
Not found on the source page in these words
38Consideration stage AI visibility scorefrom 15between April and August
“Consideration increased from 15 to 38”
Quoted word for word from the source
72Evaluation stage AI visibility scorefrom 39between April and August
“Evaluation increased from 39 to 72”
Quoted word for word from the source
28Decision stage AI visibility scorefrom 22between April and August
“Decision increased from 22 to 28”
Quoted word for word from the source
45Matched AI answers improvedbetween April and August
“45 of 105 matched AI answers improved and only two declined.”
Quoted word for word from the source
Matched non-awareness answers improved
“73% of the matched non-awareness answers improved.”
Quoted word for word from the source
0Awareness stage AI visibility scorefrom 0across the four-month period
“Awareness remained at zero”
Quoted word for word from the source
Difficulties and limits
- AI results will fluctuate between individual runs
- Improving product pages does not automatically create category-level authority
- Broader awareness requires external authority: third-party mentions, backlinks, media coverage, trusted citations, category discussion and other independent signals.
- Awareness did not improve across the four-month period. This is no longer simply an early weakness; it is evidence of a different constraint.
Sources
- odyssiant.ai — vendor self-report, 2026-05-31
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