Perry Ellis · Yotpo
1.4% — conversion rate
Independently reportedRetail & e-commerce · Customer support · NLP · Scaled
Customer support
Midnight Cookie Co. · Goodcall
Vendor-reportedRetail & e-commerceUnited StatesScaledSmall businessSpeech
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by goodcall.com (vendor self-report). Checked against the source page on 2026-09-06. 3 of 3 figures below appear on that page word for word.
The problem
Midnight Cookie Co. Faced the challenge of customer understanding and effective call management across multiple locations. Pre-Goodcall, customer calls slipped through the cracks of the old system, left unattended and unnoticed.
What was deployed
- Vendor
- Goodcall
- Products
- Goodcall agents
- Technique
- Speech
- Build or buy
- Bought off the shelf
- Deployment
- SaaS
- Scale
- over 7,000 calls; ~7 Seattle-area bakery locations; company size 5+ employees (per page's company profile)
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
12xROI on activated calls
“Goodcall agents delivered an astounding 12x ROI on activated calls”
Quoted word for word from the source
74%Interaction Rateon over 7,000 calls
“with a solid 74% Interaction Rate on over 7,000 calls.”
Quoted word for word from the source
less than 15 minutescall-back time
“resulting in a call-back time of less than 15 minutes.”
Quoted word for word from the source
ROI as stated: 12x ROI
“One call can make your entire business better and Goodcall unlocks that power. Goodcall is built for the modern business.””
Difficulties and limits
- customer understanding and effective call management across multiple locations
- customer calls slipped through the cracks of the old system, left unattended and unnoticed
Sources
- goodcall.com — vendor self-report
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