Zalando
increased by 40% — basket sizes
Independently reportedRetail & e-commerce · Personalization · Classical ML · In production
Personalization
Living Proof · Revieve
Vendor-reportedRetail & e-commerceIn productionEnterpriseComputer visionLive 2021
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by revieve.com (vendor self-report). Checked against the source page on 2026-09-06. 6 of 6 figures below appear on that page word for word.
The problem
The existing haircare quiz was not aligned with the brand's philosophy and wasn't converting shoppers as expected. They needed to replicate the in-person haircare consultation experience digitally and gather quality zero and first-party data.
What was deployed
- Vendor
- Revieve
- Products
- AI Haircare Advisor
- Technique
- Computer vision
- Build or buy
- Bought and customised
- Deployment
- SaaS
- Data used
- consumer input and selfies
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
conversion ratecompared to the previous period
“Living Proof has seen a 67% conversion rate uplift amongst users engaging with the advisor compared to the previous period.”
Quoted word for word from the source
conversion rate in paid search
“the experience is helping them convert users in paid search four times better.”
Quoted word for word from the source
Average Order Valuecompared to the previous period
“Living Proof has seen a 20% uplift in the Average Order Value compared to the previous period.”
Quoted word for word from the source · round percentage, no baseline given
revenue per user
“the revenue per user is 2.4 times higher for users that went through the experience.”
Quoted word for word from the source
25000emails gatheredduring this period
“Through this strategy, the brand has gathered over 25 thousand emails during this period.”
Quoted word for word from the source
session length
“users that engage with the AI Haircare Advisor have sessions that are 6.4 times longer.”
Quoted word for word from the source
“We’ve noticed a customer experience gap that left many consumers unsatisfied with brands' products and services simply due to a lack of experience and individual hair knowledge. This is why we've decided to do a deep-dive into technology to enable customers to be in the spotlight and treat their hair like a professional stylist.”
Sources
- revieve.com — vendor self-report
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