Zalando
increased by 40% — basket sizes
Independently reportedRetail & e-commerce · Personalization · Classical ML · In production
Personalization
JCPenney · Revieve
Vendor-reportedRetail & e-commerceUnited StatesIn productionEnterpriseComputer vision
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by revieve.com (vendor self-report). Checked against the source page on 2026-09-06. 9 of 9 figures below appear on that page word for word.
The problem
To revolutionize beauty retail with personalized, inclusive shopping experiences, attracting new customers and building loyalty in a competitive market.
What was deployed
- Vendor
- Revieve
- Products
- AI Skincare Advisor, AI Haircare Advisor, AI Makeup Artist VTO
- Technique
- Computer vision
- Build or buy
- Bought off the shelf
- Deployment
- SaaS
- Data used
- customer preferences, behaviors, selfie data (skin metrics, hair parameters)
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
Average Order Value (AI Skincare Advisor)Q1’24
“Users engaging with the AI Skincare Advisor have demonstrated a remarkable 23% higher average order value (AOV) compared to other JCPenney e-commerce shoppers during the same period.”
Quoted word for word from the source
Time on Site (AI Skincare Advisor)Q1’24
“The AI Skincare Advisor has also captured customers' attention like never before, with users spending an astounding 103% more time on site in Q1’24 compared to their counterparts.”
Quoted word for word from the source
Average Order Value (AI Haircare Advisor)during the same period
“Customers utilizing the AI Haircare Advisor enjoyed a notable 20% increase in average order value (AOV) compared to other JCPenney e-commerce users during the same period.”
Quoted word for word from the source · round percentage, no baseline given
Conversion Rate (AI Makeup Artist VTO - Mass Brands)during the same period
“The AI Makeup Artist VTO drove an impressive 108% increase in conversion rates compared to other JCPenney e-commerce users during the same period.”
Quoted word for word from the source
Average Order Value (AI Makeup Artist VTO - Mass Brands)
“Shoppers engaging with the AI Makeup Artist VTO for mass brands enjoyed a 24% higher average order value (AOV) compared to their peers.”
Quoted word for word from the source
Time on Site (AI Makeup Artist VTO - Mass Brands)
“Users of the AI Makeup Artist VTO spent 75% more time on site compared to other e-commerce users.”
Quoted word for word from the source · round percentage, no baseline given
Conversion Rate (AI Makeup Artist VTO - Prestige Brands)
“For prestige brands, the AI Makeup Artists VTO delivered a remarkable 65% increase in conversion rates”
Quoted word for word from the source · round percentage, no baseline given
Average Order Value (AI Makeup Artist VTO - Prestige Brands)
“The platform also contributed to a 24% higher AOV for prestige brand shoppers”
Quoted word for word from the source
Time on Site (AI Makeup Artist VTO - Prestige Brands)
“Time on site for prestige brand users was elevated by 69%”
Quoted word for word from the source
Time on Site (AI Haircare Advisor)
“The Haircare Advisor also significantly boosted engagement, with users spending twice as much time on the site compared to their peers.”
Quoted word for word from the source
“We want JCPenney Beauty to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors every customer as a unique individual. Our partnership with Revieve allows us to deliver on our customers' desire for personalization regardless of age, gender, race, skin tone, beauty regimen, or budget.”
Sources
- revieve.com — vendor self-report
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