Zalando
increased by 40% — basket sizes
Independently reportedRetail & e-commerce · Personalization · Classical ML · In production
Personalization
Kingfisher Group
Independently reportedRetail & e-commerceUnited KingdomScaledEnterpriseClassical MLLive 2023
Independently reported. An independent or peer-reviewed source reports this result, alongside the vendor.
Reported by computerweekly.com (independent reporting). Checked against the source page on 2026-09-06. 1 of 1 figures below appear on that page word for word.
The problem
Customers wanting to buy a product online that is no longer in stock, affecting customer experience.
What was deployed
- Products
- Google Cloud's portfolio of AI tools, Vertex AI
- Technique
- Classical ML
- Build or buy
- Built in-house or to order
- Deployment
- Hybrid
- Scale
- across all of Kingfisher’s brands
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
more than 10%e-commerce sales originating from product recommendations
“since B&Q became the early adopter of the technology, the brand has seen more than 10% of its e-commerce sales originate from product recommendations, according to the company’s own stats.”
Quoted word for word from the source
“From the basic algorithm to solve one problem, today we have 10 different recommendation algorithms that try to help the customer journey in different ways by offering [serving customers information about] frequently bought together products and personalised recommendations”
Difficulties and limits
- Legacy third-party recommendation providers underperformed in A/B tests against Kingfisher's in-house AI algorithms
- Before Athena, each customer pain point required building AI microservices from scratch, causing lengthy development times and scalability issues
Sources
- computerweekly.com — independent reporting, 2024-08-28
Similar deployments
Intuit
over 65 billion — Machine learning predictions generated
Independently reportedTechnology & software · Personalization · LLM · Scaled
BABOR · Revieve
Vendor-reportedRetail & e-commerce · Personalization · Computer vision · Scaled
JCPenney · Revieve
Vendor-reportedRetail & e-commerce · Personalization · Computer vision · In production
Paula’s Choice Taiwan · Revieve
104% — achievement on new conversion target
Vendor-reportedRetail & e-commerce · Personalization · Computer vision · In production · 2024
FinFlow · iHux
4.8 stars — App Store rating
Vendor-reportedBanking & finance · Personalization · LLM · In production