Zalando
increased by 40% — basket sizes
Independently reportedRetail & e-commerce · Personalization · Classical ML · In production
Personalization
BABOR · Revieve
Vendor-reportedRetail & e-commerceGermanyScaledEnterpriseComputer vision
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by revieve.com (vendor self-report). Checked against the source page on 2026-09-05. 11 of 11 figures below appear on that page word for word.
The problem
To redefine personalized beauty experiences, create a seamless omnichannel customer journey, acquire new customers through personalized guidance, and capture richer consumer data.
What was deployed
- Vendor
- Revieve
- Products
- Revieve Advisor solutions, Skincare Advisor, BABOR Skin Coach
- Technique
- Computer vision
- Build or buy
- Bought off the shelf
- Deployment
- SaaS
- Data used
- user intent data, environmental factors, skin conditions from selfies, personal skin concerns, preferences, demographic information, zero- and first-party data
- Scale
- Skincare Advisor implemented in eight countries
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
conversion rate (Skincare Advisor)from other BABOR e-commerce usersQ4/2023
“+82% increase in conversion compared to other BABOR e-commerce users in Q4/2023”
Quoted word for word from the source
Average Order Value (Skincare Advisor)from other BABOR e-commerce usersQ4/2023
“+19% higher AOV in Q4/2023 compared to other BABOR e-commerce users in Q4/2023”
Quoted word for word from the source
1.3 milliondata points captured (Skincare Advisor)quarterly
“+1.3 million data points captured quarterly”
Quoted word for word from the source
2500new email addresses collected (Skincare Advisor)Q4 2023
“collected +2.5k new email addresses”
Quoted word for word from the source
conversion uplift (Skin Coach)from BABOR's e-commerce siteQ4/2023
“Comparing its performance to BABOR's e-commerce site, Skin Coach achieved an astounding 442% conversion uplift”
Quoted word for word from the source
conversion increase (Skin Coach)from BABOR Skincare AdvisorQ4/2023
“101.96% increase in conversion compared to BABOR Skincare Advisor in Q4/2023”
Quoted word for word from the source
Average Order Value uplift (Skin Coach)from other BABOR e-commerce usersQ4/2023
“notable 47% AOV uplift”
Quoted word for word from the source
82sessions viewing tailored product recommendations (Skin Coach)
“82% of sessions resulted in viewing tailored product recommendations.”
Quoted word for word from the source
3.92personalized skin goals set per user (Skin Coach)
“On average, users of this solution set 3.92 personalized skin goals”
Quoted word for word from the source
146data points captured per user session (Skin Coach)
“The Coach solution captures 146 data points per user session”
Quoted word for word from the source
Average Order Value uplift vs Skincare Advisor (Skin Coach)from BABOR Skincare AdvisorQ4/2023
“12.88% higher AOV compared to BABOR Skincare Advisor in Q4/2023”
Quoted word for word from the source
“Our aim was to develop a platform that educates, guides new customers in finding the right products, and deepens our understanding of our customers' needs. We chose Revieve as our technology partner due to their advanced technology and their team's ability to develop a genuine partnership with us. Revieve's solutions provided us with a unique level of customization that perfectly aligned with our unique brand philosophy. This flexibility allowed us to create customer experiences that authentically reflected the essence of BABOR”
Sources
- revieve.com — vendor self-report
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