Sillage

What Sillage does

Sillage helps sales teams run warm outbound strategies that convert by turning social, hiring, and competitor signals into qualified pipeline. It detects buying intent, leverages real-time signals, and provides an all-in-one platform integrated with existing tools. Sillage allows users to define their ICP, activate agents, and generate leads. It surfaces buying intent the moment it fires, provides reps with openers ready to send, and helps them cover more accounts. It also helps close deals by providing a live power map of stakeholders, instant alerts on competitor engagement, and next step suggestions. For existing customers, Sillage tracks key moves, alerts on past champions taking new roles, and catches upsell signals. The platform feeds Sillage with target accounts, configures signal agents, and deploys insights into reps' existing tools like Slack and CRM, and also feeds AI agents via API.

Key capabilities

• Detect buying intent before competitors
• Leverage real-time signals: hiring, social, competitor moves
• All-in-one platform, integrated with existing tools
• Define ICP and activate agents for lead generation
• 5 minute setup
• Works inside Slack and CRM
• Feeds AI agents
• Surfaces buying intent with ready-to-send openers
• Live power map of stakeholders
• Instant alerts when competitors engage deals
• Next step suggestions tied to stage and fresh signals
• Track key moves inside customer base
• Reach out to past champions when they take new roles
• Catch upsell signals
• Account mapping (finds subsidiaries, builds power map, pushes to CRM)
• Configurable signal agents (tracks competitor moves, champion changes, keyword mentions, funding rounds)
• Routes signals to the right person at the right moment with context
• Streams signals to AI agents through a clean API
• Aggregates first-party, social, and web signals
• Context-rich alerts inside Slack and CRM
• Pre-built agents: "Champion", "Competitor", "Hiring"
• Custom agents by segment or territory
• Suggests best next steps per account
• HubSpot native integration
• API & CRM sync
• Unlimited team members

Use cases

• Generate more pipeline
• Close more deals
• Protect key accounts
• Engage target accounts at the right time with the right message
• Build more pipeline by surfacing buying intent and providing openers
• Cover more accounts without adding headcount
• Secure and upsell customers by tracking moves and past champions
• Act on buying moments from existing tools
• Identify high-intent accounts
• Personalized outreach based on signals
• Scale outbound without scaling headcount
• Consistent pipeline generation
• Capture actionable insights on competitor strategies
• Automated lead generation
• Refine messaging and outreach timing

AI approach

Sillage uses "agentic AI" to detect buying intent and real-time signals for sales teams. It employs AI agents to continuously monitor the market for specific buying signals such as new job postings, leadership changes, competitor activity, funding rounds, and keyword mentions. These agents process publicly available and acquired company-owned, legal datasets to identify relevant events and provide context-rich alerts and next-step suggestions.

Tech named: AI Agents, Agentic AI

Industries served

• Software Development
• Retailers
• E-commerce

What it says sets it apart

• Detects buying intent before competitors
• Leverages real-time signals (hiring, social, competitor moves)
• All-in-one platform integrated with existing tools
• Focuses on warm outbound strategies
• Provides signal agents that continuously monitor the market for specific buying signals
• Offers a systematic approach to pipeline generation and market insights
• Compliance-focused: uses publicly available or legally acquired data, never scrapes private info or sells personal data

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.