Peec AI

What Peec AI does

Peec AI provides AI search analytics for marketing teams and SEO agencies. It enables companies to track, analyze, and improve their brand performance and visibility in AI search results across various AI platforms like ChatGPT, Gemini, Microsoft Copilot, and Perplexity. The platform measures key metrics such as Visibility (how often a brand is mentioned), Position (ranking when mentioned), and Sentiment (how positively a brand is described). Peec AI offers tools to identify relevant prompts, monitor rankings against competitors, and provides actionable recommendations to boost visibility. It also includes features for AI Shopping analytics, Brand Perception tracking, and Agent Analytics to monitor AI bot activity on websites. Peec AI uses advanced UI scraping technology to interact with AI models as real users do, providing authentic and comprehensive data.

Products

• AI Search AnalyticsTrack, analyze, and improve brand performance on AI search platforms through key metrics like Visibility, Position, and Sentiment. Includes features for setting up prompts, adding brands, choosing AI models, and finding key sources.
• AI Shopping AnalyticsKnow exactly where products show up across AI platforms, how AI makes decisions, and what to update to win more placements. Features include SKU-level visibility tracking, pitch-ready reports, prioritized actions, and identifying comparison gaps.
• Brand Perception and Sentiment TrackingControl how AI talks about your brand by tracking what AI says, tracing claims to sources, and fixing inaccuracies. Features include identifying attributes AI associates with your brand, creating pitch-ready audits, spotting false information, and benchmarking against competitors.
• Agent Analytics and Bot Traffic InsightsSee which AI bots crawl your site and what they read. Connects to providers like Cloudflare, Vercel, or WordPress to track AI crawlers, filter by intent, catch errors, audit robots.txt, and connect crawls to sources.
• ActionsTurns visibility data into a clear, prioritized action plan based on real model behavior and competitive gaps. Provides recommendations for what to create, optimize, or influence, grouped into content-type clusters with opportunity scoring.
• Peec MCP (Multi-Channel Platform)A platform to connect Peec AI with other tools like Claude, Cursor, n8n, and any tool in a user's stack through API, enabling custom workflows with AI visibility data.

Key capabilities

• Track Visibility, Position, and Sentiment in AI search results
• Identify and organize prompts for AI search strategy
• Leverage AI-suggested prompts and search volumes
• Track rankings across multiple AI models (ChatGPT, Gemini, Microsoft Copilot, Perplexity, Claude, GPT 5 Search, Deepseek, Qwen, Mistral, AI Mode, AI Overviews)
• Find key sources shaping AI visibility
• Receive recommendations to capture high-impact opportunities
• Track SKU-level visibility for AI shopping recommendations
• Generate shareable reports for AI shopping performance
• Receive prioritized actions to improve AI shopping placements
• Identify comparison gaps for products in AI recommendations
• Track brand attributes associated by AI
• Spot fake reviews, outdated claims, and wrong associations repeated by AI
• Trace every claim back to its source
• Benchmark brand perception against competitors
• Track AI crawlers (bots) visiting websites
• Filter AI bots by intent
• Identify URLs returning errors for AI bots
• Audit robots.txt for AI crawler access
• Connect crawl data to AI answers
• Opportunity scoring for actionable recommendations
• Smart filters and organized categories for actions
• Tailored recommendations for content creation, optimization, or influence
• Integration with Looker Studio
• API access
• Single Sign-on (SSO)
• Daily or weekly tracking frequency
• Unlimited users (for brands)
• Pitch workspaces for agencies
• Multi-country tracking

Use cases

• Tracking and improving brand visibility in AI search results
• Optimizing content strategy for AI search
• Monitoring brand perception and sentiment in AI conversations
• Identifying and correcting outdated information about a brand (e.g., pricing)
• Analyzing product recommendations and placements in AI shopping
• Understanding AI bot activity and website crawling patterns
• Generating data-informed action plans for AI visibility improvement
• Benchmarking against competitors in AI search
• Creating reports for marketing teams and clients on AI performance
• Prioritizing content creation and optimization efforts based on AI insights
• Managing AI search strategy for multiple brands (agencies)

AI approach

Peec AI provides AI search analytics for marketing teams and agencies. It tracks, analyzes, and improves brand performance on AI search platforms by monitoring visibility, position, and sentiment. The platform uses advanced UI scraping technology to interact with AI models as real users do, capturing authentic responses and providing comprehensive coverage, even for models without public APIs. It does not build its own foundational AI models but rather leverages existing LLMs to analyze how brands appear in AI search results.

Tech named: ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, AI Mode, Claude Sonnet 4, GPT 5 Search, Deepseek, Qwen, Mistral, Firecrawl

Industries served

• Software Development
• Marketing
• SEO Agencies

What it says sets it apart

• Uses advanced UI scraping technology to interact with AI models as real users do, providing authentic user experience and real-world accuracy.
• Measures three key metrics for AI search: Visibility, Position, and Sentiment, which are different from traditional search metrics.
• Provides specific, actionable recommendations based on AI search data, including content clusters, common phrases, top domains, and model-specific patterns.
• Offers granular insights into AI visibility, differentiating by content type (Owned vs Editorial vs UGC).
• Focuses on conversational prompts rather than keywords, mirroring how people interact with AI tools.
• Provides a clear and simple interface, avoiding information overload common in other SEO/AEO platforms.
• Offers a Multi-Channel Platform (MCP) and API for building custom workflows and integrations.
• Includes AI Shopping analytics to track SKU-level visibility and product recommendations.
• Features Brand Perception tracking to monitor and correct how AI describes a brand.
• Provides Agent Analytics to track AI bot crawling activity on websites.

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.