Profound

What Profound does

Profound is a GenAI marketing intelligence platform that helps enterprise brands understand and optimize how they appear across AI platforms like ChatGPT, Perplexity, and other AI search engines where consumers discover products. The platform provides real-time visibility analytics, competitive intelligence, and actionable insights across the entire GenAI ecosystem, enabling marketing teams to turn AI-driven discovery into a competitive advantage. Profound offers tools to understand, analyze, build, and measure brand presence in answer engines, including tracking prompt volumes, analyzing how AI represents brands, and providing autonomous agents for marketing functions. It caters to various marketing teams, including AEO, content, PR, brand, and agencies, offering flexible plans from startups to global enterprises.

Products

• AEO-Optimized FAQ GeneratorGenerates AEO-optimized FAQ content for landing pages based on web page scrapes and user search queries, leveraging Perplexity FAQ research.
• Prompt VolumesReveals what millions of people ask AI, aligning marketing strategy with demand by providing keyword volumes, topic trends, and intent signals from AI conversations across platforms like ChatGPT, Gemini, Claude, and Perplexity.
• Answer Engine InsightsAnalyzes how brands and competitors appear in AI platforms, tracks AI visibility, brand mentions, sentiment, keyword insights, citation authority, and provides competitive benchmarking across major AI engines. Includes FactCheck to identify and correct inaccurate claims made by AI about a brand.
• AgentsAutonomous workers for various marketing team functions, including AEO & SEO, Content & Demand, and PR & Communications. Profound Agents are used for content generation, optimization, and more, with Profound Sheets enabling agents to run at scale.
• Agent AnalyticsTracks how sites are interpreted and crawled by AI systems like ChatGPT, Gemini, Claude, and Perplexity, providing insights into AI-sourced traffic, attribution, content performance, and real-time AI bot activity. Integrates with existing infrastructure and offers AI crawler verification.

Key capabilities

• Real-time visibility analytics
• Competitive intelligence
• Actionable insights across GenAI ecosystem
• Prompt volume tracking
• Brand representation analysis in AI conversations
• Autonomous marketing agents
• AI Visibility reporting
• Source citation tracking
• Brand sentiment analysis
• Content AEO optimization
• AI Search visibility increase
• Human and bot traffic driving
• AI conversation shaping
• ChatGPT tracking
• Multi-Answer Engine tracking (Perplexity, Google AI Overviews, Google AI Mode, Google Gemini, Microsoft Copilot, Grok, DeepSeek, Anthropic Claude)
• Prompt frequency analysis (daily)
• Language and region analysis
• Content generation and optimization
• AI-sourced traffic and attribution tracking
• Unlimited domains tracked
• Data exports (CSV, JSON)
• API access
• SSO/SAML + SOC2 compliance
• Dedicated Slack support
• Dedicated Specialist with 24-hour SLA
• Visibility Scores
• Citation Authority tracking
• FactCheck for AI inaccuracies
• Custom and real-world prompt tracking
• Daily visibility runs
• Direct capture of AI responses from browser
• Enterprise-grade security (SOC 2 Type II, SSO, RBAC, automated backups)
• Interactive keyword hierarchy
• Multi-tab keyword analysis (volume, intent, demographics, hierarchy)
• Keyword lists & grouping
• Demographic breakdown for prompt volume data
• Prompt Research Reports
• Automated intent classification (informational, commercial, conversational, generative)
• Sub-intent breakdown
• Content-to-intent alignment
• Brand relevant prompts exploration
• Co-citation mapping
• Uncited prompt detection
• AI crawler monitoring and analysis
• Benchmarking against competitors
• Content performance tracking for AI models
• Submission of new content directly to AI crawlers
• Attribution & traffic insights from AI search
• Non-intrusive implementation using server logs
• AI Crawler Verification
• Integrations with cloud, edge, and web platforms
• Keyword Intelligence for shopping
• Shopping Mode Rate tracking
• Visibility Score Dashboards for shopping
• Merchant Layer analysis for checkout options
• Product Feed & Structured Data optimization recommendations
• Merchant Optimization recommendations
• Competitive Targeting for shopping

Use cases

• Optimizing brand visibility in AI search
• Understanding how brands appear in AI platforms
• Generating AEO-optimized content
• Scaling marketing presence without increasing workload
• Tracking how AI represents a brand in conversations
• Identifying high-impact marketing work
• Monitoring brand visibility online
• Creating AEO optimized content
• Orchestrating AEO marketing campaigns
• Analyzing brand and competitor appearance in AI platforms
• Building autonomous workers for AEO efforts
• Tracking AI-sourced traffic and attribution
• Seeing what users are prompting AI Answer Engines
• Powering reporting and workflows with AI data
• Increasing AI Search visibility
• Driving human and bot traffic
• Shaping AI conversations
• Tracking and improving visibility on AI solutions
• Fine-tuning content for AI search
• Expanding brand visibility across developer platforms
• Achieving measurable results in AI search
• Increasing AI Search visibility and saving time with Agents
• Monitoring AI accuracy and correcting narratives
• Measuring and accelerating rebrands with Agents
• Outranking competitors in AI Search
• Increasing AI-referred traffic conversions
• Driving higher signup rates from AI-referred traffic
• Growing LLM-attributed website traffic
• Growing revenue through AI-driven sales
• Building early-mover advantage in AI Search
• Tripling AI-attributed revenue
• Increasing AI visibility
• Achieving brand visibility and citation share
• Boosting visibility using AI-optimized content workflows
• Becoming a top player in competitive markets through AI visibility
• Taking control of AI presence
• Increasing AI brand visibility in specific sectors
• Boosting branded traffic by tapping into AI Search behavior
• Understanding and controlling AI presence
• Fact-checking what AI says about a brand
• Measuring how often a brand appears in AI answers
• Analyzing how AI describes a brand
• Tracking websites that influence AI-generated answers
• Comparing brand presence against industry leaders and competitors
• Uncovering differences in visibility, accuracy, and representation across AI engines
• Optimizing content for AI search
• Uncovering keywords and topics driving AI conversations
• Exploring conversations relevant to a brand
• Tracking brand appearance in AI conversations
• Improving brand visibility in AI
• Organizing, visualizing, and exploring keyword relationships
• Discovering trends in AI conversations
• Finding prompts worth tracking
• Monitoring brand performance by tracking visibility and rank for keywords
• Aligning content strategy with how people discover, evaluate, and purchase through AI
• Analyzing how brands and competitors are cited across AI conversations
• Identifying prompts where competitor content is cited and own content is not
• Controlling brand narrative in AI
• Understanding and shaping AI conversations about a brand
• Understanding brand sentiment in Answer Engines
• Gaining visibility into Answer Engine citations
• Driving more earned media placements
• Automating earned media strategy
• Boosting product visibility in ChatGPT Shopping
• Discovering how ChatGPT recommends, describes, and places products
• Ranking higher in shopping results
• Turning AI-driven discovery into sales
• Gaining full visibility into AI shopping performance
• Uncovering prompts that drive product discovery in shopping
• Tracking shopping mode rate
• Optimizing product feeds and structured data for AI shopping
• Optimizing merchant relationships for AI shopping placement
• Identifying competitive product types and queries for content creation
• Empowering agencies to manage client AEO strategies

AI approach

Profound is a GenAI marketing intelligence platform that helps enterprise brands optimize their visibility in AI-driven discovery platforms like ChatGPT, Perplexity, and Google AI Overviews. It provides tools for real-time visibility analytics, competitive intelligence, and actionable insights. The platform uses its own models to analyze billions of data signals daily from real user queries and AI responses to understand how brands are represented and cited by AI engines. It also offers 'Agents' for content generation and optimization, which are autonomous workers for marketing tasks. Profound captures AI responses directly from the browser, not just API outputs, to reflect the actual user experience.

Tech named: ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Microsoft Copilot, Grok, DeepSeek, Anthropic Claude, LLM

Industries served

• Technology
• Information
• Internet
• Marketing
• Developer Platforms
• Fintech
• Cybersecurity
• Remote Staffing

What it says sets it apart

• Full stack marketing platform for the marketer of the future
• Deepest and most complete tool in the market for AI visibility
• Sophisticated technology for understanding and improving how AI talks about brands
• Analysis reflects millions of real user queries daily
• Runs every tracked prompt daily for true average visibility score
• Captures AI responses directly from the browser, not API outputs
• Enterprise-grade security (SOC 2 Type II compliant, SSO, RBAC, automated backups)
• Built on real conversations from double opt-in consumer panels, not synthetic estimates
• Aggregates prompts from multiple AI engines (ChatGPT, Gemini, Claude, Perplexity)
• Advanced data science for mapping human-AI conversations
• Non-intrusive implementation using server logs for Agent Analytics
• AI Crawler Verification to differentiate real AI bots
• Industry leader in Answer Engine Optimization
• Dedicated agency team and centralized client management for agencies
• Go-to-market support for agencies
• Provides insights into AI shopping performance and optimization recommendations

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.