Hightouch

What Hightouch does

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. It provides marketers with complete brand context, customer data, and performance history in one place, enabling them to build and ship end-to-end campaigns themselves. The platform aims to accelerate marketing teams, ensure brand consistency, and deliver effective AI marketing. Hightouch connects directly to a company's data warehouse, offering complete control over data governance and storage. It is designed to scale with businesses, offering composable and usage-based pricing, and integrates with over 300 tools for audience activation, lifecycle, and ad campaigns.

Products

• Agentic Marketing Platform (AMP)A platform designed to reinvent marketing processes with AI, enabling the launch of personalized campaigns across performance and lifecycle marketing. It includes specialized agents for insights, creative generation, and real-time orchestration.
• Composable Customer Data Platform (CDP)A flexible, secure, and quick-to-deploy CDP that activates complete customer data in real-time for marketing purposes. It allows mixing and matching products to create tailored solutions.
• Ad StudioAn always-on creative agency that continuously generates winning ads, allowing users to build, edit, and launch on-brand ads at the volume performance marketing requires. It integrates with existing assets and brand guidelines.
• Lifecycle StudioThe operating system to deliver highly personalized lifecycle marketing without manual work, enabling the creation and orchestration of personalized campaigns across various channels from idea to execution.
• AI DecisioningA feature that uses reinforcement learning and AI agents to make personalized decisions for every customer, continuously optimizing content, timing, creative, and channel of messages.
• Reverse ETL PlatformA platform for syncing data from data warehouses to various business tools, with a free tier available for limited use cases.
• Hightouch EventsSDKs for collecting and loading events directly into a data warehouse from websites, mobile apps, and server-side applications.
• Customer StudioA powerful no-code audience builder for creating and personalizing audiences in real-time, allowing testing of different audiences and measuring overlap.
• Real-time PersonalizationEnables sub-second real-time marketing by combining behavioral signals with all data in the data warehouse.
• Identity ResolutionCreates a single source of truth for customer data directly in the warehouse using deterministic and probabilistic matching.
• Match BoosterA solution to improve match rates across paid channels and realize ROI.
• Data AgentsSpecialized agents that support marketers in various workflows, including lifecycle marketing, advertising, media sales, digital experiences, customer service, and revenue management.
• Content AssemblyAn agentic AI workflow within the Agentic Marketing Platform that helps marketers create on-brand marketing content at scale using existing, approved assets, and integrates with design systems and channel tools.

Key capabilities

• Agentic Marketing Platform (AMP)
• Composable Customer Data Platform (CDP)
• Real-time marketing data and insights
• Proactive agentic insights
• On-brand creative generation
• Real-time, omnichannel orchestration
• Connects directly to data warehouse
• Enterprise-grade security
• 300+ tool integrations
• Flexible and scalable usage-based pricing
• Ad Studio for creative generation
• AI Decisioning for personalized actions
• Reverse ETL Platform
• Hightouch Events for data collection
• Customer Studio for audience building
• Real-time Personalization
• Identity Resolution
• Match Booster
• Unlimited user seats
• Premium extensions
• Advanced observability features (live debugger, custom alerting, test runs, in-app sync logs)
• Enterprise-level security (ISO 27001, SOC 2 & SOC 3, HIPAA, GDPR Compliance)
• Deployment in multiple regions
• Access management features (RBAC, LBAC, SSO)
• Platform management features (Git version control, approval flows, audit logs, Resource API)
• Dedicated expert support and custom SLAs
• dbt model selector
• dbt Cloud sync scheduler
• Fivetran sync scheduler
• Looker model selector
• Tableau integration
• Sigma workbook integration
• Custom Agents for unique use cases
• Closed-loop analytics
• Identity graph for audience reach and conversion quality
• Conversion API (CAPI) events deployment
• Content Assembly for generating campaign content from existing assets

Use cases

• Launching insight-backed campaigns across performance and lifecycle marketing
• Activating complete customer data in real time
• Brainstorming winning campaigns faster by aggregating signals
• Scaling 1:1 personalization to drive investment growth
• Personalizing journeys for loyalty program members
• Cutting campaign launch time and driving conversions
• Driving personalization at scale
• Building and shipping end-to-end campaigns
• Generating on-brand ads and emails
• Launching personalized campaigns across Performance Marketing and Lifecycle / CRM
• Delivering highly personalized marketing without manual work
• Generating creative concepts from performance data, market, and competitors
• Editing and refining ad assets with AI or visually
• Deploying fresh creative to any ad platform
• Scaling high-value, personalized customer experiences without increasing operational costs
• Winning back dormant users through personalized communications
• Maximizing paid media revenue and ROAS for advertising teams
• Orchestrating and activating identity-enhanced campaigns
• Suppressing active customers in advertising platforms
• Running win-back and upsell campaigns
• Enabling advanced bidding strategies
• Deploying Conversion API events for optimization
• Expanding LTV with win-back, cross-sell, and upsell campaigns
• Scaling successful campaigns with lookalike audiences
• Understanding true lift of every channel with holdout testing
• Driving higher ROI with omni-channel experimentation
• Measuring incremental brand lift and tune-in
• Building any audience and personalizing in real-time
• Collecting and loading events into data warehouses
• Unifying customer profiles for a single source of truth
• Syncing data from data warehouses to business tools
• Assembling endless content for channels using existing, approved assets
• Ensuring brand consistency in content creation
• Accelerating approval times for marketing content
• Scaling content across lifecycle and performance channels

AI approach

Hightouch offers an Agentic Marketing Platform (AMP) and AI Decisioning that leverages AI agents and machine learning, including reinforcement learning, to automate and personalize marketing campaigns. The platform connects to customer data warehouses, marketing channels, and creative systems to provide context for AI agents. It also includes features for AI-powered content generation, creative editing, and campaign optimization. The company states that its AI agents are pre-trained with marketing skills and connect to data, channels, and creative systems without endless prompting. They also enable the creation of custom agents for unique use cases.

Tech named: AI agents, machine learning, reinforcement learning

Industries served

• Retail
• Financial Services
• Technology & B2B SaaS
• Healthcare
• D2C
• Media & Entertainment
• Travel & Hospitality
• Automotive
• Insurance
• Utilities & Energy
• Education
• Telecommunications
• Quick Service Restaurants
• Consumer Subscriptions

What it says sets it apart

• Agentic Marketing Platform (AMP) for autonomous marketing
• Composable CDP architecture, allowing mix-and-match products and usage-based pricing
• Direct integration with existing data warehouses, ensuring data governance and security
• No data storage by Hightouch, maintaining customer control over data
• Rapid implementation (weeks vs. months for traditional CDPs)
• Unlimited data flexibility, accessing and activating any data in the organization
• Single source of truth by operating on existing data infrastructure
• Real-time unlimited personalization capabilities
• Closed-loop analytics for flexible campaign measurement
• Pre-trained agents with deep domain expertise in marketing
• Ability to create custom agents for unique business use cases
• Comprehensive integrations with 300+ marketing and business tools
• Enterprise-grade security and compliance (ISO 27001, SOC 2 & 3, HIPAA, GDPR)
• Support for engineering tools and workflows (dbt, Looker, Git Sync)
• Content Assembly for generating on-brand marketing content at scale from existing assets

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.