Scrunch

What Scrunch does

Scrunch is the AI Customer Experience platform built for the shift where AI agents increasingly answer questions on behalf of humans. It helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences to shape how brands are discovered and chosen on AI platforms. Scrunch is an enterprise-grade platform that empowers businesses to observe, understand, and optimize their presence in AI search, providing a comprehensive suite of tools to assess competitive performance, pinpoint gaps and opportunities, and optimize websites for AI search and retrieval.

Products

• Agent Experience Platform (AXP)Detects AI agents at the edge and serves them AI optimized content without disrupting the human experience, ensuring brands appear more often in AI answers.
• Tyrell Nexus SystemsEnterprise AI infrastructure for autonomous operations, enabling deployment of intelligent agents, multi-model orchestration, and AI-optimized content delivery.
• AI Search VisibilityTracks how brands show up in AI answers, monitors citations, and helps grow answer share.
• Agent TrafficProvides analytics for AI agent web visitors, showing how they interact with a site, breaking down visits by LLM, and identifying top content for AI agents.
• Site MapsShows how AI sees a website, revealing pages attracting AI agents, diagnosing AI page blockers, and recommending fixes to turn pages into sources for AI answers.

Key capabilities

• AI search visibility & optimization
• AI-ready website experiences
• Monitor and benchmark presence in AI search
• Uncover content and citation gaps
• Detects AI agents at the edge
• Serves AI optimized content
• Autonomous agent deployments
• Multi-model orchestration (GPT-4, Claude, Gemini, custom models)
• AI-optimized content delivery
• Off-world infrastructure support
• Real-time decision intelligence
• Mission-critical security (SOC 2 Type II, Zero knowledge retention, SAML, OIDC, custom SSO)
• Enterprise governance layer (Audit logs, role-based access, compliance tooling)
• Dedicated deployment team
• 200x token efficiency
• 99.99% uptime SLA
• Deploy in under 5 minutes
• 40,000+ nodes activated
• 89% lower AI costs
• 91% fewer hallucinations
• Prompt monitoring
• Citation tracking
• Competitive benchmarking
• Granular measurement (persona, funnel stage, geography, AI model, custom tag)
• Agent traffic analysis (training, indexing, retrieval)
• Search trend surveillance
• AI audit for sites
• API access & integrations
• Expanded model coverage (ChatGPT, Perplexity, Google AIO, Copilot, Claude, Gemini, Meta AI, Google AI Mode, Grok)
• SSO (SAML, OIDC)
• Dedicated account team
• Multi-domain tracking
• Sentiment Analysis
• Insights & Recommendations
• Product Observability
• Page Optimizations
• Content Generation
• Brand Workspaces
• User Licenses
• Data Integrations
• Looker Studio Access
• Query API Access
• MCP Access
• CLI Access
• Email + Slack support
• Google Single-Sign-On (SSO)
• Self-serve onboarding
• Strategy / Review Calls
• Exec / Board Reporting
• Agent analytics for bot traffic
• Break down visits from ChatGPT, Claude, Gemini, Perplexity
• Detect visits from AI agents and monitor trends
• Separate bot traffic by type (training, indexing, retrieval)
• Spot top content for AI agents
• Diagnose AI page blockers
• Content recommendations
• Track impact on AI visibility
• API-first for agencies
• Prospecting environments for agencies
• Multi-client workspaces for agencies
• Security & governance for agencies
• Referral commissions for agencies
• Standardize delivery for agencies

Use cases

• Monitoring and benchmarking brand presence in AI search
• Uncovering content and citation gaps for AI search optimization
• Delivering AI-ready website experiences
• Shaping how brands are discovered and chosen on AI platforms
• Deploying autonomous agents across various environments
• Orchestrating tasks across multiple large language models
• Serving token-light, semantically rich pages directly to AI consumers
• Operating in hostile, distributed, and air-gapped environments
• Real-time decision intelligence for agent responses
• Ensuring mission-critical security for AI infrastructure
• Enterprise governance for AI operations
• Tracking brand mentions, placements, and sentiment in AI search
• Identifying sources that influence AI answers for content creation
• Benchmarking against competitors in AI search
• Measuring AI search performance across various dimensions (persona, funnel stage, geography, AI model)
• Analyzing AI bot traffic to understand agent interactions with websites
• Monitoring search trends on AI platforms to inform content strategy
• Optimizing website pages for AI visibility
• Generating content based on AI insights
• Managing multiple client accounts for agencies
• Creating demo environments for sales prospecting
• Integrating with existing systems and dashboards
• Turning citation insights into placements and securing mentions at scale
• Increasing brand presence for non-branded prompts
• Turning ChatGPT into an acquisition channel
• Optimizing for AI search to increase leads
• Growing AI search citations
• Delivering AI visibility gains for clients
• Increasing brand mentions on AI platforms
• Driving real value for clients and winning enterprise deals through AI search optimization
• Converting AI search anxiety into reliable retainer fuel for agencies
• Building high-velocity, AI-optimized content flywheels

AI approach

Scrunch provides an Agent Experience Platform (AXP) that detects AI agents visiting websites and serves them AI-optimized content. It helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences. The platform includes multi-model orchestration, allowing routing tasks across various LLMs and custom models, and offers AI-optimized content delivery. It also provides tools for AI search visibility, monitoring, and site audits to diagnose AI page blockers and optimize content for AI agents.

Tech named: GPTsearch, Perplexity, LLMs, Gemini, Artificial Intelligence, Large Language Models, AI Models, GPT-4, Claude, Meta AI, Google AI Mode, Grok, ChatGPT, Google AIO, Copilot

Industries served

• Technology
• Information and Internet
• Cloud Computing
• Cybersecurity
• Content Delivery Networks (CDN)
• Marketing Agencies
• Software Outsourcing

What it says sets it apart

• Focus on Agent Experience Platform (AXP) for AI agents, not just human visitors
• Detects AI agents at the edge and serves AI-optimized content
• Comprehensive suite of tools for observing, understanding, and optimizing presence in AI search
• Ability to monitor and benchmark presence in AI search across various LLMs
• Uncovers content and citation gaps specifically for AI platforms
• Delivers AI-ready website experiences to shape brand discovery on AI platforms
• Offers enterprise-grade AI infrastructure (Tyrell Nexus Systems) for autonomous operations
• Provides multi-model orchestration across GPT-4, Claude, Gemini, and custom models
• Achieves 200x token efficiency and 89% lower AI costs
• Claims 91% fewer hallucinations
• Offers mission-critical security with SOC 2 Type II and zero knowledge retention
• Built-in enterprise governance layer with audit logs and role-based access
• Dedicated deployment team for white-glove setup and ongoing support
• Granular measurement capabilities across persona, funnel stage, geography, and AI model
• Agent traffic analysis distinguishing between training, indexing, and retrieval bots
• Site Maps feature to visualize how AI sees a website and diagnose page blockers
• Content recommendations based on page intent and prompt tracking
• API-first approach for agencies to integrate and white-label outputs
• Prospecting environments for agencies to demonstrate value quickly
• Multi-client workspaces for efficient agency management
• Proven track record of significant increases in brand presence and lead generation for clients
• Acquired by Sitecore, indicating strong industry validation and resources