Aurasell AI

What Aurasell AI does

Aurasell is the world’s first AI-native CRM and intelligent sales platform, built from first principles to replace traditional CRM ecosystems. It consolidates over 15 point solutions into one unified, intelligent system, offering intelligent automation from contact to contract, a unified data model, and agentic workflows where humans and AI agents collaborate. The platform aims to free go-to-market teams from tool sprawl, reduce manual tasks, increase sales velocity, and shorten ramp time, ultimately increasing selling capacity. Aurasell offers both an AI-Native CRM Platform for startups and SMBs, and a GTM OS to augment existing CRMs like Salesforce and HubSpot for mid-market and enterprise clients. It focuses on operational excellence, enabling teams to prospect, sell, manage, and operate within a single AI-native GTM platform.

Products

• Aurasell's AI-Native CRM PlatformA comprehensive AI-native GTM platform built on an intelligent CRM, designed for startups and SMBs to replace legacy CRMs like Salesforce, HubSpot, or Zoho. It unifies the GTM stack, removes complexity, and lowers total cost of ownership.
• Aurasell's GTM OSAn AI-powered Go-To-Market Operating System designed to augment existing CRMs like Salesforce and HubSpot for mid-market and enterprise organizations, providing an intelligent layer without requiring a full rip-and-replace.
• Agent BuilderA tool to build GTM agents quickly, enabling teams to create custom AI workflows and configurations.
• Aurasell DialerA built-in outbound calling tool within the Aurasell platform, featuring click-to-call, automatic call logging with duration, outcome, and transcript, and AI-generated summaries and follow-up tasks.
• Aurasell PulseA single command center for sales representatives to manage their entire book of business, including pipeline, meetings, tasks, and opportunities, prioritized by real buying signals.

Key capabilities

• Intelligent Automation: from Contact → Contract
• Unified Data Model: eliminating fractured systems
• Agentic Workflows: where humans and AI agents sell in seamless harmony
• ICP-fit Account Sourcing
• Contact Enrichment & Buyer Persona Intelligence
• Context-driven Value Pyramids & Hypotheses
• AI Personalized Outreach
• AI intent & signal capture
• 84M+ Account Database
• 950M+ Contact Database
• AI Personalized Emails & Call Prep
• Smart Autofill
• AI-driven Opportunity Management
• Integrated Sales Frameworks (MEDDPIC, BANT, 3 Whys)
• Automated Coaching
• Conversational Intelligence
• AI-powered CPQ (Configure, Price, Quote)
• Auto-captured Tasks & Engagement
• Deal Rollups with Live Forecasting
• CRO-level Deal & Skill Coaching
• Flexible, no-BI-needed dashboards & analytics
• End-to-end Agent Configuration & Customization
• Custom AI Workflows
• Enterprise-Grade Access Controls
• Flexible Team Hierarchies
• Customizable Dashboards & Reporting
• AI Sequencer
• AI Smart Columns for data enrichment
• Automated account research agent
• Forecasting agent
• Scenario planning agent
• Desktop Recorder for conversations, summaries, and real-time assistance
• Opportunities on auto-pilot with real-time updates
• Analytics for pipeline health, stage velocity, win rates, risks, and trends

Use cases

• Replacing legacy CRM frameworks and ecosystems
• Consolidating fragmented tools in GTM operations
• Gaining end-to-end visibility in sales motions
• Embedding AI across the full sales motion
• Streamlining go-to-market tech stacks
• Automating manual tasks across the sales cycle
• Accelerating sales velocity
• Reducing ramp time for sales teams
• Increasing selling capacity
• Finding the right prospects
• Personalizing outreach and engagement
• Managing opportunities and deals
• Operating with total visibility and control
• Building pipeline 24/7
• Enriching accounts, contacts, and opportunities with data
• Automating call logging and follow-ups
• Running entire book of business from a single command center
• Capturing customer conversations and auto-updating opportunities
• Generating quotes from signals, conversations, and context
• Governing sales processes, frameworks, analytics, and forecasts
• Improving pipeline visibility
• Closing more deals
• Unlocking cross-sell opportunities

AI approach

Aurasell is an AI-native CRM and GTM platform that uses AI agents and machine learning to automate sales processes, enrich data, personalize outreach, manage opportunities, and provide coaching. It aims to replace traditional CRMs by offering a unified, intelligent system.

Tech named: AI-native, AI agents, LLMs, machine learning

What it says sets it apart

• World’s first AI-native CRM
• Built from first principles to replace bloated CRM ecosystems
• Collapses 15+ point solutions into one unified, intelligent system
• AI-native GTM automation with unified data—no extra tools required
• Eliminates tool sprawl, data silos, and context switching
• Offers both a full AI-native CRM and an AI-powered GTM OS to augment existing CRMs
• Provides enterprise-grade RBAC and clear data lineage
• Ask Aurasell pulls Slack, call, and CRM context into one answer
• Real-time deal coaching embedded directly in reps' workflow
• Operational in under a week for new sales teams
• Significant cost savings compared to traditional CRM and point solutions
• Unified knowledge across divisions with AI-Native CRM
• Industry-specific context layers (e.g., for transportation)