BeatRoute

What BeatRoute does

BeatRoute is the world's only Goal-Driven AI platform that guides field sales teams and channel partners toward business goals. It ensures business strategy gets executed by sales teams and channel partners, unlike traditional SFAs that only provide data. The platform is built to handle complex sales and distribution networks with enterprise-grade functional scalability, modular architecture, and built-in Goal-Driven AI. It offers solutions for Sales Force Automation, Distributor Management, and B2B Commerce, with AI agents purpose-built to drive specific goals across various industries and channels.

Products

• Sales Force Automation Software (SFA)Equips field teams for territory, order, and task management in one mobile app. It goes beyond tracking field activity to ensure every business goal is executed in the market, closing the gap between planning and execution across every channel, territory, and field team.
• Distributor Management System (DMS)Provides distributors real-time visibility into secondary sales and primary ordering, inventory, returns, payment settlements, and more. It helps brands sell more to and through distributors by influencing their decisions, leading to higher throughput.
• Retailer & Influencer App (B2B Commerce/eB2B)A tailored eB2B app that enables retailers and influencers to place orders, access schemes, and discover products. It brings retailers closer to the brand, increases engagement, improves retention, and helps each retailer generate more business for the brand through personalized engagement, gamified goals, and meaningful rewards.
• Product Promoter AppTransforms promoters from passive brand representatives into active sales drivers, ensuring every promoter advocates for the brand, influences purchase decisions, and increases tertiary sales. It focuses on improving availability, executing visibility, and ensuring advocacy at the store level.
• BeatRoute MatrixA low-code integration platform that allows IT teams to connect 300+ systems (ERP, CRM, HR, accounting, service apps) to automate data flow and unify operations across the enterprise.
• BeatRoute CopilotAn AI assistant that enables territory managers to ask questions, get insights, and trigger actions directly from chat. It can analyze data via a chat interface, spot problems, and alert managers automatically.

Key capabilities

• Goal-Driven AI platform
• Zero-Code Platform
• Quick to Deploy and Highly Configurable
• Low-code Integration with 300+ Apps (BeatRoute Matrix)
• AI Agents (Scheduling AI Agent, Order AI Agent, VM Audit AI Agent, TeleOrder AI Agent, Insights AI Agent)
• GPS-based market coverage
• Order Collection
• Stock Reporting & Returns
• Campaign Forms
• Report Builder
• CRM & lead management for sales teams
• In-Bill Trade Promotions
• Visual Merchandising & Retail Audits
• Multimedia Learn & Demo
• Van Sales Module for ready-stock delivery
• Gamification
• Inbound Nudges
• Period Purchase Schemes
• Route optimization for efficient territory cutting & route planning
• Expense Management with AI-Based Fraud Detection
• Offline-first functionality
• Geo-tagging and real-time tracking of outlet visits
• Custom dashboards and reports
• Self-serve or sales team-led distributor onboarding
• Product, pricing, and scheme master sync with ERP
• Inventory norms and automated primary order triggers
• Credit limits and receivable tracking rules
• Dispatch update alerts with order status tracking
• Secondary invoice generation with schemes and discounts
• Van stock and cash reconciliation
• Customer adoption and app usage monitoring
• Scheme redemption and campaign ROI measurement
• White-labeled Android/iOS native app
• WhatsApp BOT or PWA for zero-install use
• Personalized interface for partners
• Self-serve ordering with AI-powered SKU recommendations
• Order status and invoice tracking
• Return request submission synced with ERP/DMS
• Reward redemption from purchases or campaigns
• Scheme and promo alerts via notifications
• Surveys, feedback, and issue resolution tracking

Use cases

• Executing sales goals for field teams and channel partners
• Increasing sales productivity
• Improving engagement with retailers and mechanics
• Increasing market coverage
• Optimizing route-to-market for brands
• Prioritizing outlets for visits
• Recommending replenishment and new SKUs to increase AOV and range sold
• Auditing visual merchandising (share-of-shelf, planogram compliance, face counts)
• Capturing orders from retailers via AI voice agents
• Digitizing and managing field sales activities
• Managing distributors and their operations
• Enabling B2B commerce for retailers and influencers
• Transforming product promoters into active sales drivers
• Tracking attendance and grooming of promoters
• Recording sellout and SKU offtake quantities
• Validating visual merchandising with AI image grading
• Tracking POSM placement, pricing, and competitor presence
• Monitoring promoter scorecards and KPI completion
• Analyzing stock levels against norms
• Streamlining daily sales workflows and standardizing field execution
• Optimizing store visits and improving productivity
• Tracking field activity and visit outcomes
• Making data-backed decisions for sales operations
• Onboarding distributors and syncing product/pricing data
• Automating primary order triggers
• Running growth campaigns, promotions, and reward programs for distributors
• Expediting receivables
• Monitoring stock movement and dispatch status across the network
• Providing DMS data visibility to field sales teams and managers
• Increasing retailer engagement and retention
• Driving tertiary sales growth
• Managing medical reps and OTC sales reps in pharma
• Planning visits to doctors, clinics, hospitals, and pharmacies
• Tracking doctor visits and sample distribution
• Promoting prescription drugs and over-the-counter products
• Monitoring sales uplift from AI-driven actions
• Sending real-time deviation alerts to territory managers
• Building custom dashboards on demand

AI approach

BeatRoute utilizes a "Goal-Driven AI" platform with purpose-built AI agents to guide field sales teams and channel partners towards specific business goals. These agents perform tasks like prioritizing visits, recommending SKUs, auditing visual merchandising, and capturing orders via voice. The platform also includes a Copilot for insights and actions through chat.

Tech named: Goal-Driven AI, AI Agents, Scheduling AI Agent, Order AI Agent, BeatRoute Copilot, VM Audit AI Agent, TeleOrder AI Agent, Insights AI Agent, AI-Based Fraud Detection

Industries served

• FMCG
• Auto-Ancillary
• Building Materials
• Cosmetics
• Consumer Goods
• Agri-Inputs
• Pharmaceuticals
• BFSI
• Liquor
• Health & Wellness
• Steel Products Manufacturing
• Paints & Coatings
• Automotive Lubricants
• Healthcare Equipment
• Dairy & Nutrition
• Packaged Food
• Poultry & Meat
• Animal Feed
• Confectionery
• Chewing Gum
• Consumer Durables - Appliances
• Premium Beverages

What it says sets it apart

• World's only Goal-Driven AI platform
• Ensures business strategy execution, not just data tracking
• Unique Goal-Driven AI agents that take action on the ground
• Ready to deploy even for complex use cases
• Zero-code configurability for business users
• Scalable, enterprise-grade SaaS platform
• Modular architecture allows deployment of specific needs
• Continuous updates with zero disruption (quarterly major, monthly minor releases)
• BeatRoute Matrix for low-code integration with 300+ systems
• Creates value for both distributors and brands, leading to higher DMS adoption
• Transforms promoters into active sales drivers, focusing on advocacy
• Brings retailers closer to the brand through personalized engagement, gamified goals, and meaningful rewards
• Offers industry-specific AI agents and pre-configured solutions
• Fast implementation times (e.g., 2 months for PT Combiphar)
• Offline-first functionality for remote areas
• Dedicated support and consultative rollout approach