Company profile

Raffle

AI search and chat for websites, turning user questions into content insights.

raffle.aiProfile compiled July 202626 source pages read
Category
Conversational AI
Headquarters
Copenhagen, Capital Region
Sells to
Mixed
Business model
SaaS subscription
Deployment
Cloud / SaaS, API
Pricing
Subscription · free tier
Builds own models
Yes
Modalities
Text

Raffle transforms websites into AI-powered answer engines, enabling visitors to ask questions and receive accurate answers based on the site's content, documentation, and knowledge base. It captures real user questions through on-site search and chat, reveals content gaps, and provides direction for building better, structured content. The platform is designed to deliver reliable answers and helps organizations reduce repetitive support questions, find information faster, increase conversion, and understand user intent. Raffle offers AI search and AI chat solutions, along with behavioral insights, to help organizations optimize their content strategy and improve user experience.

  • AI Search & SummaryThe most accurate search in the market, answering visitors in natural language and capturing every query as a signal about user needs. It resolves questions on the spot and provides AI Summaries.
  • AI Chat AssistantAI that chats with users, trained exclusively on the organization's content to engage users without hallucinating and surface what they're really asking. It handles complex queries securely and accurately.
  • Behavioural InsightsProvides insights on visitors' needs and satisfaction, showing what visitors ask, what's trending, and what's missing. It helps identify content gaps and recommends what to build next, all anonymized, cookie-free, and compliant.
  • Raffle GoA free plan for small businesses and startups, offering 2 Search & AI Agents, a Multilingual AI Model, up to 300 web pages, and from 500 conversations/month, with insights and analytics.
  • Business PlanA plan for growing businesses, offering 2 Search or AI Agents, from 300 web pages, and from 100 conversations/month.
  • Scale PlanA plan for scaling businesses, offering 4 Search or AI Agents, from 2000 web pages, from 2000 conversations/month, daily synchronization, and full API access.
  • Enterprise PlanA plan for large organizations, offering 6 Search or AI Agents, custom AI model, from 4500 web pages, from 4500 conversations/month, and a master account.
  • On-site AI search and chat
  • Captures real user questions
  • Reveals content gaps
  • Provides direction for structured content
  • AI-powered answer engine
  • Reduces repetitive support questions
  • Helps visitors find information faster
  • Increases conversion from website traffic
  • Understands user intent
  • Works directly on website content, documentation, and knowledge base
  • Multilingual AI Model
  • Insights and Analytics
  • Support Channels
  • Weekly Synchronization
  • Daily Synchronization
  • Full API Access
  • Custom AI Models
  • Natural Language Processing
  • Deep Learning
  • Raffle RAG Platform
  • Advanced Crawler
  • Third-Party Integrations
  • Performance Insights
  • Chat History
  • Trending Questions
  • Popular Pages
  • Model Control
  • Model Optimization
  • Prompt Fine-tuning (Service)
  • Tone of Voice
  • User Feedback
  • AI Summary (search)
  • Auto-complete
  • Re-rank Search Results
  • Instant Answers
  • No-code setup and management for website administrators
  • Customizable widgets
  • Web Scrape data source
  • Manual Upload data source
  • FTP data source
  • Semantic vector search
  • Delivers results instead of just links
  • Zero-Shot Accuracy
  • Reducing repetitive support questions
  • Helping visitors find information faster
  • Increasing conversion from existing website traffic
  • Understanding what users are actually looking for
  • Optimizing content strategy based on user demand
  • Improving user experience on websites
  • Digital self-service for members in unions and member organizations
  • Providing instant answers to students in educational institutions
  • Enhancing citizen's digital journey for public and utilities sectors
  • Optimizing logistics operations by providing instant answers to visitors
  • Transforming customer service by enabling self-serving digital journeys
  • Improving member self-service with AI search
  • Enhancing support with AI
  • Optimizing customer experience
  • Making critical information accessible for employees and customers
  • Securely searching across internal knowledge for teams

Raffle AI develops an AI-powered search and chat engine that uses deep learning models and algorithms to understand natural language queries and provide accurate answers based on a company's own content. It focuses on turning user questions into content insights, identifying content gaps, and recommending content to build. The platform utilizes semantic vector search by chunking content and representing it as semantic vectors. They offer custom AI models for enterprise clients and emphasize secure generative models fine-tuned exclusively on client content to prevent hallucination.

Tech named: AI, Machine Learning, Intelligence Augmentation, Artificial Intelligence, Virtual Assistant, Chatbot, Natural Language Processing, Deep Learning, Raffle RAG Platform, Custom AI Models, Semantic Vector Search, Embeddings, Generative Models

  • Software Development
  • Unions
  • Education
  • Telco & Energy
  • Public & Utilities
  • Logistics
  • Banking
  • Healthcare
  • Hospitality
  • Retail
  • Turns real user questions into content that gets found
  • Captures proprietary signals from on-site search and chat
  • Provides clear insights into content gaps and recommendations for improvement
  • Focuses on content that wins, not just rankings or keywords
  • AI works out-of-the-box with control over results and behavior
  • Backed by years of real-world AI experience since 2018
  • Secure generative models fine-tuned exclusively on customer content
  • Anonymized, cookie-free, and compliant behavioral insights
  • No-code setup and management for website administrators
  • Go live instantly with pre-built, customizable widgets
  • Full flexibility and control with APIs for developers
  • Complies with SOC2, GDPR, WCAG, and HIPAA regulations
  • High accuracy even with spelling errors or alternative phrasing
  • Controllable data scope with selective access permissions
  • Multi-language support with unified cross-asset searching
  • Accessibility features with customizable layouts and colors
  • Data source specificity, staying within approved content
  • Zero-Shot Accuracy requiring no training data or coding
  • Semantic vector search understands meaning behind queries
  • Delivers results instead of just links
  • Continuously upholds highest standards in security, availability, and privacy (SOC 2 Type 2 certified for 4th consecutive year)
  • Dedicated network with industry-leading partners for infrastructure security
  • Fully compliant with GDPR from its founding in 2018
  • Committed to HIPAA compliance
  • Data centers located in West Europe (Netherlands) for EU customers and US (New York) for US customers, with Customer Lockbox enabled
  • Access Management allows control over who sees what data in search results based on security/permission profiles

This profile was compiled from Raffle's own public pages in July 2026 and reflects what the company states about itself — not an endorsement or an independent audit of those claims. Facts are extracted with AI and filtered by an automated check that drops any named product, customer or certification missing from the source pages. Full method. Something out of date? Tell us.