pharosIQ

What pharosIQ does

pharosIQ is a B2B data intelligence company built for the next era of go-to-market. At its core is atlasIQ, a proprietary signal engine that generates and structures first-party behavioral data across multi-channel ecosystems, transforming anonymous activity into structured, actionable intelligence. Unlike traditional intent providers, pharosIQ structures intelligence for direct activation, powering both AI-driven workflows and human decision-making. From intelligence delivery to full-funnel activation, pharosIQ helps organizations move beyond static insights to dynamic, outcome-driven execution. The company's vision is to help B2B organizations better understand how buying decisions form and turn that understanding into measurable commercial outcomes. Powered by first-party audience engagement data and a proprietary AI ecosystem, pharosIQ provides B2B sales and marketing teams with the tools and insights they need to build a reliable revenue pipeline. It continuously observes buyer engagement across a closed, owned B2B ecosystem to reveal emerging opportunities, buying group formation, and evolving evaluation behavior.

Products

• atlasIQA proprietary signal engine and continuously learning audience building engine that generates and structures first-party behavioral data across multi-channel ecosystems, transforming anonymous activity into structured, actionable intelligence. It captures, understands, and activates real B2B buying behavior in real time, built entirely on first-party, permission-based data. It models buyers and companies, understands content and intent, activates engagement, and learns from every interaction to refine outcomes over time.
• atlasIQ Intelligence: Data-as-a-ServiceAccess to structured atlasIQ Intelligence delivered via API, flat file (CSV or Parquet), or cloud storage (S3, GCS, Azure Blob) to power modern go-to-market systems and AI-driven workflows. It provides global behavioral data captured across channels, industries, and regions, structured and delivered for direct integration into existing systems. Pricing tiers include Market Signals and Buyer Signals.
• atlasIQ Intelligence: B2B Audience ActivationUnlocks high-intent B2B audiences by activating atlasIQ Intelligence directly in DSPs through a private marketplace. It provides direct access to verified B2B professionals based on real behavioral data, with seamless DSP activation via Deal IDs in TTD, DV360, and StackAdapt through PubMatic. It includes privacy-safe identity resolution powered by LiveRamp.
• IQsyndicateB2B Content Syndication built on real buyer engagement, powered by atlasIQ Intelligence. It reaches accounts actively researching solutions, delivering content to buyers at the right time for higher-quality leads and predictable pipeline. It identifies active buyers, builds and validates engagement, activates content when buyers show meaningful engagement, and delivers quality-checked leads with continuous optimization.
• IQdirectDirect-to-Desk-Mail solution for activating full-funnel campaigns based on real buyer behavior.
• IQconnectFull-funnel Campaigns solution for activating full-funnel campaigns based on real buyer behavior.
• IQengageB2B Paid Media solution for activating full-funnel campaigns based on real buyer behavior.
• IQconvertSales Development solution for activating full-funnel campaigns based on real buyer behavior.
• Channel MarketingSolution for activating and scaling partner-driven programs powered by real buyer behavior.
• Lead GenerationSolution for activating and scaling partner-driven programs powered by real buyer behavior.
• EnablementSolution for activating and scaling partner-driven programs powered by real buyer behavior.
• Intelligence AssetsPart of Data-as-a-Service, providing structured, first-party intelligence at scale.
• Job Title ExpansionPart of Data-as-a-Service, providing structured, first-party intelligence at scale.

Key capabilities

• Proprietary signal engine (atlasIQ)
• Generates and structures first-party behavioral data
• Transforms anonymous activity into structured, actionable intelligence
• Powers AI-driven workflows and human decision-making
• Full-funnel activation capabilities
• Continuously observes buyer engagement across a closed, owned B2B ecosystem
• Identifies emerging opportunities
• Uncovers buying group formation
• Activates demand generation programs
• Real-time buyer behavior insights
• Data-as-a-Service (DaaS) for direct integration
• B2B Audience Activation for media campaigns
• Content syndication built on real buyer engagement
• Direct activation solutions (Direct Mail, Full-funnel Campaigns, Paid Media, Sales Development)
• Channel activation solutions (Channel Marketing, Lead Generation, Enablement)
• Continuously learning audience building engine
• Built entirely on first-party, permission-based data
• Models roles and responsibilities across industries, regions, and languages
• Aggregates B2B content (articles, guides, reviews, case studies, pricing pages, campaigns)
• Identifies next best content based on engagement patterns
• Continuously evolves intelligence models
• Activates intelligence through vendor-agnostic newsletters
• Captures engagement across channels
• Closes the feedback loop to strengthen insights
• Models companies and ICP fit
• Understands meaning and intent of content assets
• Maps buying groups and decision stages
• Expands and refines targeting over time
• Contact-level intelligence
• Flexible data access and delivery (REST API, Flat file, Cloud storage)
• Privacy-Safe Identity Resolution (LiveRamp)
• Optimized Supply Path for media activation
• Transparent, Accountable Inventory for media activation

Use cases

• Identify and engage buying decisions before they become visible through conventional market signals
• Prioritize the right accounts at the right time
• See who is driving the buying decision
• Understand which brands buyers are actively evaluating
• Turn intelligence into action within existing technology stacks
• Activate through pharosIQ solutions (Direct Activation, Content Syndication, Direct Mail, Full-Funnel Activation, Display Advertising, Sales Development, Channel Activation, Lead Generation, Channel Enablement)
• Power AI models
• Enrich internal systems
• Enable real-time, data-driven decisioning across go-to-market ecosystem
• Drive end-user demand with channel partners
• Generate in-quarter pipeline from content syndication
• Develop SQLs and book meetings
• Power modern go-to-market systems
• Add intent signals to lead scoring in marketing automation
• Trigger nurture sequences based on prospect company activity
• Enrich CRM records with live intent activity, buying committee reach, and decision-maker engagement scores
• Surface account surge data inside sales sequence tools
• Append first-party buyer signals to existing lead lists for prioritization
• Add a B2B intent layer to behavioral profiles in CDPs
• Match anonymous company-level signals to known users and accounts in CDPs
• Feed signal frequency, decision-maker score, department reach, and recency into propensity scoring models
• Differentiate intent feeds in ABM platforms
• Activate surging account lists as programmatic audiences in Ad tech/DSPs
• Target buying committees in-market with verified signals
• Reach accounts actively researching solutions with content syndication
• Expand reach beyond static lists and existing databases
• Improve content relevance and engagement
• Generate high-quality, predictable pipeline
• Target IT buyers for demand generation
• Target finance and ops personas for ABM
• Replace third-party cookie data for media buyers
• Target hard-to-reach B2B roles for campaign managers

AI approach

pharosIQ utilizes its proprietary signal engine, atlasIQ, which is built on first-party behavioral data across multi-channel ecosystems. This engine transforms anonymous activity into structured, actionable intelligence. It powers AI-driven workflows and human decision-making by continuously observing buyer engagement, modeling buyers and companies, understanding content and intent, and learning from interactions. The system applies AI and human-led modeling, guided by real engagement, to identify decision-makers, shape outreach, and continuously validate buyers.

Tech named: AI, proprietary signal engine, atlasIQ, AI-driven workflows, continuously learning audience building engine, AI and human-led modeling

What it says sets it apart

• Proprietary signal engine (atlasIQ) built, not bought
• Generates and structures first-party behavioral data, unlike traditional intent providers
• Transforms anonymous activity into structured, actionable intelligence
• Structures intelligence for direct activation, powering both AI-driven workflows and human decision-making
• Continuously observes buyer engagement across a closed, owned B2B ecosystem
• Built entirely on first-party, permission-based data; does not aggregate or resell third-party datasets
• Engineered intelligence, not compiled data
• Contact-level intelligence, not just intent data
• Live view into the market, not a static audience
• Flexible data access and delivery options (API, flat file, cloud storage)
• Seamless DSP activation via Deal IDs in major DSPs through PubMatic, with no intermediaries or modeled guesswork
• Privacy-Safe Identity Resolution powered by LiveRamp for cookieless environments
• Optimized Supply Path and transparent, accountable inventory for media activation
• Content syndication built on real buyer engagement, not static lists or assumed intent