Company profile
NewDays
Personalized AI-powered cognitive treatment for MCI and early dementia.
- Category
- Healthcare AI
- Headquarters
- Seattle, Washington
- Sells to
- Consumer
- Business model
- Not stated
- Deployment
- Cloud / SaaS
- Pricing
- Not published
- Builds own models
- No — builds on existing models
- Modalities
- Not stated
What NewDays does
NewDays delivers personalized cognitive treatment that combines expert-led therapy with AI-powered daily practice for people experiencing mild cognitive impairment (MCI) or early dementia. This science-backed, non-drug approach is designed to maintain cognitive function, build confidence, and help people live the way they want to live. Founded in 2024 by leaders from Amazon and Google X, NewDays makes clinically-validated cognitive interventions accessible through breakthrough AI technology and expert clinical oversight. The program is clinically proven to help push back symptoms, improve quality of life, and keep individuals independent longer. It combines clinician support and AI-guided brain training, with results seen in as little as 90 days. The company aims to provide new tools and hope to fight back against cognitive decline, offering a structured program that integrates licensed clinician support with AI-guided exercises for at-home treatment.
Products
- NewDays ProgramA structured cognitive treatment program combining clinician guidance and AI-guided brain training for people with mild cognitive impairment (MCI) or early dementia. It includes meetings with a licensed cognitive clinician and AI-guided exercises between sessions.
- Sunny (AI Brain Trainer)An AI-powered tool that provides guided cognitive exercises designed to strengthen the brain and support progress between telehealth sessions. It is personalized to the individual's treatment program and overseen by licensed clinicians.
Key capabilities
- Clinician-supervised AI
- All from home
- Personalized cognitive treatment
- Expert-led therapy
- AI-powered daily practice
- Science-backed, non-drug approach
- Clinically-validated cognitive interventions
- Structured program combining clinician support and AI-guided brain training
- Free consultation
- Dedicated clinician
- AI guided exercises between sessions
- Clinically-proven exercises
- Personalized to treatment program
- Guided by clinicians
Use cases
- Maintaining cognitive function for people with MCI or early dementia
- Building confidence in individuals experiencing cognitive decline
- Helping people live independently longer despite cognitive challenges
- Delaying symptom progression in dementia patients
- Improving mental health (depression and anxiety) in individuals with cognitive decline
AI approach
NewDays delivers personalized cognitive treatment that combines expert-led therapy with AI-powered daily practice for people experiencing mild cognitive impairment (MCI) or early dementia. Their AI, named Sunny, provides guided cognitive exercises designed to strengthen the brain and keep users progressing between telehealth sessions. The AI is overseen by a licensed clinician who adjusts the program.
Tech named: AI-powered daily practice, AI-guided brain training, AI guided exercises, AI Brain Trainer
Industries served
- Healthcare
What it says sets it apart
- Clinically proven program for mild cognitive impairment or dementia
- Guided by specialists and innovative technology
- Covered by Medicare
- Clinician-supervised AI
- All from home
- Founded by leaders from Amazon and Google X
- Clinically-validated cognitive interventions
- Breakthrough AI technology
- Expert clinical oversight
- Structured cognitive treatment program
- Backed by proven science
- Results in as little as 90-days
- Peer-reviewed clinical data showing improved cognitive function, improved mental health, and delay in symptom progression
- Combines clinically validated methods into one structured program
Funding rounds we track
General Catalyst, Madrona
From the AI funding tracker — rounds as reported by the linked publications.
This profile was compiled from NewDays's own public pages in July 2026 and reflects what the company states about itself — not an endorsement or an independent audit of those claims. Facts are extracted with AI and filtered by an automated check that drops any named product, customer or certification missing from the source pages. Full method. Something out of date? Tell us.