AcuityMD

What AcuityMD does

AcuityMD is an AI platform for MedTech trusted by over 500 MedTech companies, including 16 of the top 20. It combines real-world healthcare data with AI-powered insights to enable companies from pre-commercial to enterprise to understand where and how to sell faster, accelerating the adoption of medical technology. The platform helps commercial leaders identify target markets, surface top opportunities, and grow their business. It offers modules for pipeline management, targeting, territory management, market analysis, care journeys, and contracts, all powered by AcuityAI, which leverages MedTech domain expertise and proprietary data to support sales workflows.

Products

• AcuityMD PlatformAn AI-powered intelligence platform for MedTech commercial teams to accelerate product adoption, grow revenue, and scale efficiently. It integrates various modules to manage the end-to-end commercial process.
• AcuityAIAn AI engine built for MedTech that combines domain expertise, data mapping relationships between sites of care and providers, and company selling context to support sales workflows and answer commercial questions.
• PipelineA module within AcuityMD to track and manage sales opportunities.
• TargetingA module within AcuityMD to find, qualify, and act on high-value opportunities, allowing users to filter by specialty, volume, payer mix, and contract status.
• TerritoriesA module within AcuityMD to assign, manage, and compare sales territories.
• MarketsA module within AcuityMD to size and segment markets, providing visibility into procedure volume trends and market opportunity.
• Care JourneysA module within AcuityMD to identify the right patients, understand referral pathways, and uncover sources of referral growth.
• ContractsA module within AcuityMD to accelerate sales, maximize contract performance, and manage contract terms, pricing, and site-level agreements.
• AcuityMD QuotingA solution to automate quoting processes for MedTech sales teams, reducing administrative work and speeding up sales cycles.
• AcuityMD for SalesforceA secure, Salesforce-validated integration available on the Salesforce AppExchange, connecting AcuityMD insights with Salesforce CRM.
• AcuityMD for SnowflakeAn integration available on the Snowflake Marketplace, delivering MedTech commercial intelligence directly into Snowflake for seamless data integration.
• Data ConnectorEnables automated delivery of AcuityMD market intelligence directly into enterprise data warehouses for reporting and strategic analysis.
• Mobile appProvides sales representatives with on-the-go access to insights and tools, including an opportunity heatmap to identify nearby surgeons or facilities.

Key capabilities

• AI-powered insights
• Real-world healthcare data integration
• Comprehensive, smart data from 330+ million patients
• Automated data updates and refreshes
• CRM integrations (Salesforce, Snowflake)
• Data Connector for enterprise analytics
• Mobile app functionality
• Collaboration tools
• Opportunity heatmap
• AI-generated call plans
• Payer mix data
• Procedure volume tracking by region, specialty, site
• Filtering by specialty, volume, payer mix, IDN/GPO contract status
• Referral Pathways and Care Journeys Reports
• Patient leakage quantification
• Clinical impact demonstration (readmissions, infection rates)
• ROI quantification for product adoption
• Complex patient identification
• Market potential visualization (catchment reports)
• Fast meeting prep with AI Call Plan
• Longitudinal patient data for ROI
• Reimbursement averages
• Proprietary MedTech data
• Multi-tenant architecture with data isolation
• Entity Resolution technology for contract mapping
• Centralized contract repository
• Contract penetration monitoring
• Pipeline management
• Rep activity tracking
• Custom data uploads
• Closed commercial claims data from 150+ payers

Use cases

• Improve pipeline visibility
• Boost forecast accuracy
• Drive consistent revenue growth
• Surface whitespace opportunities
• Prioritize sales rep activity
• Accelerate time-to-close sales
• Prioritize high-value accounts for sales reps
• Uncover best opportunities for sales reps
• Save time for sales reps by centralizing insights
• Map territories to high-value opportunities
• Spot underperformance early in commercial operations
• Support strategic growth planning with accurate market data
• Align marketing efforts with sales strategy
• Focus marketing campaigns where opportunity is greatest
• Demonstrate marketing impact on product adoption and growth
• Identify on-contract opportunities for national accounts
• Uncover under-penetrated accounts for national accounts
• Guide reps to the right targets while ensuring contract compliance
• Accelerate product adoption
• Grow revenue
• Scale more efficiently
• Launch new innovations
• Expand into new territories
• Build stronger relationships with physicians
• Convert competitive business
• Eliminate duplicate data entry between AcuityMD and CRM
• Integrate comprehensive market data into enterprise systems
• Automate delivery of market intelligence for analytics
• Understand penetration and whitespace across markets
• Identify high-value MedTech sales targets
• Spot demand trends earlier
• Find best-fit physicians and sites
• Create AI-generated call plans
• Define and prioritize growth strategies
• Measure and execute against opportunities
• Learn from outcomes to build stronger strategies
• Identify HCPs for product launches
• Assess penetration in Hospitals, ASCs, or IDNs
• Identify HCP targets known by product users
• Identify and target nearby surgeons or facilities
• Track activity on key accounts
• Tag colleagues in notes for updates
• Validate market opportunity for startups
• Target conversions with data
• Improve sales efficiency through quoting automation
• Proactive forecasting
• Turn pipeline visibility into growth and expansion
• Develop consultative sales strategies using referral paths
• Build integrated commercial approaches
• Revolutionize sales operations
• Drive strategic growth with a unified platform
• Identify high-volume providers for new product launches
• Help HCPs uncover gaps in referral pathways
• Optimize existing referral pathways
• Disrupt referring patterns from nearby PCPs via targeted outreach and education
• Boost product adoption by strengthening referrals
• Track product education impact over time
• Discover upstream referrers
• Build compelling pitches for HCPs and sites of care
• Show HCPs and sites of care where they're retaining or losing patients
• Demonstrate clinical impact of technology adoption
• Find complex patients for clinical trials or sales growth
• Show market potential to hospital executives and Value Analysis Committees
• Prepare for meetings quickly and effectively
• Show detailed ROI to prospects
• Develop lasting, consultative partnerships with customers
• Precision targeting for providers
• Craft engaging narratives for providers
• Plan daily sales routes and schedules
• Turn routine account visits into consultative conversations
• Identify best path to access target providers
• Recover lost time by surfacing nearby targets
• Automate call notes and follow-up emails
• Benchmark sales performance against market trends
• Quantify market opportunity and penetration
• Build precise targeting foundations
• Drive contract penetration
• Maximize contract ROI

AI approach

AcuityMD leverages AI, specifically AcuityAI, to process real-world healthcare data and provide insights for MedTech commercial teams. AcuityAI is designed for MedTech domain expertise, mapping relationships between sites of care and providers, and integrating with a company's selling context. It generates AI-powered call plans, identifies high-value targets based on criteria like procedure volume and referral patterns, and helps automate administrative tasks like call notes and follow-up emails. The company emphasizes that AcuityAI goes beyond generic AI tools by connecting best-in-class MedTech data with customer context to influence revenue. They also state that customer data is not used to train third-party AI models and that data isolation is maintained between customers.

Tech named: AcuityAI, AI-powered insights, AI-generated call plans, AI-powered Entity Resolution technology

Industries served

• MedTech
• Medical Device

What it says sets it apart

• AI platform specifically built for MedTech
• Trusted by over 500 MedTech companies, including 16 of the top 20
• Combines real-world healthcare data with AI-powered insights
• Industry-leading data in a format reps actually use
• Proprietary MedTech data model and business logic
• Partners directly with CMS and medical claims aggregators for data
• Uses closed commercial claims from 150+ payers for accuracy
• Frequent data refreshes for relevance and accuracy
• Designed for how sales teams work, with full mobile functionality
• AI-powered call planning
• Unified platform for pipeline management, opportunity tracking, account penetration, and sales data integration
• Unified platform pricing without surprise charges for modules or data types
• Industry-first contracts module purpose-built for MedTech National Accounts teams
• Data isolation between customers in multi-tenant architecture
• Does not use customer confidential information to train third-party AI models
• Respects existing organizational data permissions for AI access

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.