Company profile
Hypefy
AI-powered platform for scalable influencer marketing campaigns.
- Category
- Marketing & sales AI
- Headquarters
- Zagreb, Grad Zagreb
- Sells to
- Mid-market
- Business model
- Other
- Deployment
- Cloud / SaaS
- Pricing
- Pay per campaign percentage
- Builds own models
- Yes
- Modalities
- Text, Tabular
What Hypefy does
Hypefy is an AI-powered platform that simplifies influencer marketing for brands, helping them save time, reduce stress, and achieve measurable results. It automates influencer selection, campaign setup, and performance tracking, allowing brands to run high-impact campaigns with minimal effort. The platform offers a pay-per-campaign model, eliminating monthly fees and subscriptions, and focuses on results-driven partnerships.
Key capabilities
- AI-Powered Influencer Matching
- End-to-End Campaign Management
- Integrated Payment Platform
- Real-Time Performance Tracking
- Global Reach
- Quality Assurance
- Fully Automated campaign management
- Measurable ROI
- Quality Content collaboration
- Effortless Control with a single dashboard
Use cases
- Scaling influencer campaigns
- Automating influencer selection
- Automating campaign setup
- Automating performance tracking
- Optimizing content with AI
- Tracking campaign performance
- Creating detailed campaign briefs
- Reviewing and approving AI-generated briefs
- Selecting influencers from curated lists
- Reviewing submitted content before publishing
- Monitoring campaign performance in real-time
- Generating detailed performance reports
- Multi-market product launches
- Pan-European skincare launches
- Brand awareness campaigns
- Product launches with TikTok-native creators
- Synchronized pan-European pushes
- Always-on creator engines
- Color campaigns for increased engagement
- Building brand across regions
- Private-label relaunches
- Coffee-culture pushes
- Back-to-school activations
- Dairy storytelling
- Testing new SKUs
- Awareness pushes
AI approach
Hypefy uses AI to automate influencer selection, campaign setup, and performance tracking. Its AI agents help run campaigns from brief to published content, match brands with micro-influencers, hire influencers, and optimize content. The platform's AI scans over 12 million influencers across Instagram and TikTok to find matches based on campaign goals and audience. It also uses a data-driven valuation model to determine influencer rates, analyzing historical engagement, audience authenticity, and conversion benchmarks.
Tech named: AI agents, AI-powered platform, AI-Powered Influencer Matching, data-driven valuation model
Industries served
- Marketing Services
- Food & Beverage
- Beauty & Personal Care
- Home & FMCG
- Technology
- Retail
What it says sets it apart
- AI agents that help run campaigns from brief to published content
- AI agents hire influencers instead of the user
- Pay-per-campaign model with no monthly fees or subscriptions
- AI scans 12M+ influencers across Instagram and TikTok, not just an internal database
- Handles influencer outreach, communication, and coordination
- Allows content review before publishing
- Data-driven valuation model for influencer rates based on performance
- No retainers, maintenance fees, or minimum spend requirements
- Leverages high-volume relationships for 'wholesale' creator rates
Funding rounds we track
AYMO Ventures, Fil Rouge Capital
From the AI funding tracker — rounds as reported by the linked publications.
This profile was compiled from Hypefy's own public pages in July 2026 and reflects what the company states about itself — not an endorsement or an independent audit of those claims. Facts are extracted with AI and filtered by an automated check that drops any named product, customer or certification missing from the source pages. Full method. Something out of date? Tell us.