Dataslayer

What Dataslayer does

Dataslayer.ai revolutionizes how marketers and analysts handle data from various digital marketing platforms by providing a streamlined, user-friendly reporting experience. It allows users to import and automate marketing data into one place, integrating seamlessly with tools like Google Sheets, Looker Studio, BigQuery, and Power BI. The platform offers connectors for over 60 data sources, including Google Ads, Facebook, Instagram, Google Analytics, Microsoft Advertising, Criteo, Google DV360, Google Search Console, DCM, YouTube, and Shopify. Dataslayer also features AI Tools for campaign prediction and conversational data analysis through Dataslayer GPT, which can connect with models like ChatGPT, Claude, or Mistral. The company aims to save time for marketing professionals by automating repetitive tasks, allowing them to focus on strategic thinking and decision-making. Dataslayer offers various pricing plans tailored for individuals, growing teams, agencies, and large enterprises, with options for core and enterprise destinations. They also provide professional services including personalized training and report building.

Products

• Dataslayer GPTA conversational AI tool for marketing data reporting, enabling smarter insights, faster decisions, and easier workflows by connecting ChatGPT, Claude, or Mistral to marketing data sources.
• AI ToolsFunctionality for analyzing data and measuring campaign success, including building forecasting models to predict future campaign performance based on historical data. It can be used with any data table in spreadsheets, requiring at least 6 rows of data and a date column.
• Google Ads ConnectorEffortlessly syncs Google Ads data to Google Sheets, Data Studio, and Power BI, allowing users to manage performance metrics, track campaign performance, and optimize advertising strategies.
• Google Analytics 4 ConnectorEasily transfers Google Analytics 4 data to Google Sheets or Data Studio to monitor performance, user behavior, traffic trends, and performance metrics in real time.
• Meta Ads Connector (Facebook Ads Connector)Easily transfers Facebook Ads data to Google Sheets or Data Studio to monitor performance, analyze key metrics like impressions, clicks, conversions, and ROAS, and optimize advertising strategies.
• Shopify ConnectorEasily transfers Shopify data to Google Sheets or Data Studio to track sales, inventory, customer behavior, and revenue trends, optimizing e-commerce operations.

Key capabilities

• Import and automate marketing data
• Over 60 connectors for various marketing platforms
• Integrations with Google Sheets, Looker Studio (Data Studio), BigQuery, Power BI, Morpheus, Microsoft Excel, API Query Manager, Snowflake, Amazon S3, Amazon Redshift, Database (MySQL, PostgreSQL, SQL Server, Oracle DB, MariaDB), Google Cloud Storage, Azure SQL, Azure Storage
• Unlimited users with one subscription (Pro plan)
• Secure data handling (OAuth2, encryption, daily backups)
• Automate and schedule daily/hourly reports
• Data blending (Advanced plan and above)
• AI Insights (Advanced plan and above)
• MCP, GPT, AI Alerts (Advanced plan and above)
• Custom destinations (Business plan)
• Import data from Supermetrics
• 24/5 Live-Chat support
• 30 Min Training Call
• Dedicated Account Manager (Pro plan and above)
• Real-time data synchronization
• Customized insights and reports
• Advanced visualization capabilities
• Marketing Mix Modeling
• Data Warehousing capabilities (Azure Blob Storage, Azure SQL Database, GCS, S3, Snowflake)
• Cross-platform compatibility

Use cases

• Digital marketing reporting
• Automating data collection and updating
• Campaign performance tracking
• Optimizing advertising strategies
• Analyzing user behavior and traffic trends
• Forecasting campaign performance
• Creating custom marketing reports
• Data warehousing for marketing data
• Migrating queries from Supermetrics
• Generating insights from marketing data
• Streamlining reporting processes
• E-commerce operations optimization

AI approach

Dataslayer.ai offers 'AI Tools' that allow users to predict campaign performance based on historical data. This functionality is integrated into Google Sheets and can be used with any data table, requiring at least 6 rows of data and a date column. They also mention 'Dataslayer GPT' for conversational marketing data reporting and 'AI Insights' in their Advanced and Pro plans. They integrate with external AI models like ChatGPT, Claude, or Mistral via their MCP integration.

Tech named: ChatGPT, Claude, Mistral, AI Tools, Dataslayer GPT, AI Insights, MCP integration, prediction modeling

Industries served

• Digital Marketing
• Advertising
• E-commerce

What it says sets it apart

• Lower cost compared to competitors like Supermetrics
• Better support
• User-friendly and intuitive interface
• Ability to cross different data sources
• Easy migration of Supermetrics queries
• AI-powered prediction modeling for campaigns
• Conversational AI for data analysis (Dataslayer GPT)
• Unlimited users with one subscription (Pro plan)
• Focus on saving time for marketing professionals
• ISO 27001 and ISO 27701 certified for security and privacy
• Flexible pricing plans for various team sizes and needs
• No external investor pressure, focusing on employee well-being and product quality