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PlayStation Studios · Appvertiser AI

Vendor-reportedMedia & entertainmentIn productionEnterprise

Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.

Reported by appvertiser.ai (vendor self-report). Checked against the source page on 2026-09-06. 3 of 3 figures below appear on that page word for word.

The problem

PlayStation Studios needed a growth partner that could optimize campaigns for long-term returns in two of the most competitive mobile gaming markets (US and South Korea) while continuously testing and iterating on creative assets to find winning combinations.

What was deployed

Vendor
Appvertiser AI
Products
Growth 360 service, Appvertiser AI platform
Build or buy
Bought off the shelf
Deployment
SaaS
Data used
ad channels, MMP, and internal data sources; historical spend data, audience signals, and creative performance patterns
Scale
US and South Korea markets, 6 ad networks
Timeline
12 months

What changed

Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.

ROASOver 12 months

“+35% ROAS Increase”

Quoted word for word from the source · round percentage, no baseline given

70+Creative videos tested

“70+ creative videos produced and tested.”

Quoted word for word from the source

6Ad networks managed simultaneously

“6 ad networks managed simultaneously.”

Quoted word for word from the source

ROI as stated: 35% ROAS Increase

Sources

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