Hearst Newspapers · OpenAI
more than 1,000 — requests handled
Independently reportedMedia & entertainment · Marketing content · LLM · In production
Marketing content
Modern Luxury · Lately.ai
Vendor-reportedMedia & entertainmentUnited StatesIn productionEnterpriseNLP
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by lately.ai (vendor self-report). Checked against the source page on 2026-09-06. 3 of 3 figures below appear on that page word for word.
The problem
Struggled to balance time for generating content for localized social channels and markets with time for developing new video programming.
What was deployed
- Vendor
- Lately.ai
- Products
- Lately.AI
- Technique
- NLP
- Build or buy
- Bought off the shelf
- Deployment
- SaaS
- Data used
- content production pipeline, video assets from their video streaming platform M/LUX
- Scale
- 20 markets, multiple social networks
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
30 times morecontent volumeyear
“a growth of 30 times more content.”
Quoted word for word from the source
impressionsyear over year
“achieving a growth in impressions of 890%”
Quoted word for word from the source · round percentage, no baseline given
engagementyear over year
“a whopping 395% growth in engagement year over year.”
Quoted word for word from the source · round percentage, no baseline given
“Lately.ai has been a game-changer for us, filling a significant gap in our content scheduling for Facebook and Twitter. By automating these tasks, it has freed us up to focus on content creation, especially video development for Instagram and TikTok. Lately is invaluable because it helps us efficiently share our existing content, allowing us to concentrate on creating fresh, social-first content.”
Difficulties and limits
- Struggled to balance content generation across localized social channels/markets with time needed for video programming development
- Facebook and X (Twitter) received less attention and content resources than Instagram due to limited team time
Sources
- lately.ai — vendor self-report
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