Dynamic Fitness · Replify AI

The problem

Dynamic Fitness faced a growing gap between inbound call activity and the number of leads captured each month, leading to missed calls and lost leads.

What was deployed

Vendor

Replify AI

Products

Replify AI

Technique

NLP

Build or buy

Bought off the shelf

Deployment

SaaS

Data used

one knowledge base

Scale

all three clubs

What changed

Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.

Difficulties and limits

• complexity of their CRM and the time required to make sure each workflow matched their sales process
• Team averaged only thirty telephone inquiries per month despite hundreds of calls coming through their Google profiles and call logs
• Front-desk staff pulled in too many directions — answering phones, cleaning equipment, greeting members, and handling daily tasks
• Younger team members avoided phone work, leaving call volume unanswered or answered inconsistently

• The page states the comparison baseline inconsistently: the Executive Summary says Replify captured more leads in two weeks than 'the previous four months combined', while the Key Results section separately says 'more leads captured in two weeks than the prior three months combined' — a three-vs-four-month discrepancy in the vendor's own reporting.

Sources

• replify.ai — vendor self-report, 2026-01-27