Hearst Newspapers · OpenAI
more than 1,000 — requests handled
Independently reportedMedia & entertainment · Marketing content · LLM · In production
Marketing content
Chester Property & Garden Maintenance · Hand On Web
Vendor-reportedOtherUnited KingdomIn productionStartupOtherLive 2026
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by handonweb.com (vendor self-report). Checked against the source page on 2026-09-05. 5 of 6 figures below appear on that page word for word; the rest are marked.
The problem
Launching a local trades business from zero with no online presence in a crowded market and a tight budget, needing a reliable flow of local leads without wasting money on ads.
What was deployed
- Vendor
- Hand On Web
- Products
- Google Ads, AI Instant Quote tool
- Technique
- Other
- Build or buy
- Bought and customised
- Deployment
- Hybrid
- Data used
- Google Ads account data (clicks, impressions), keywords, competitor data, local demand data
- Scale
- local business, 40+ towns within a 45-minute radius
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
20%Google Ads Click-Through Rate (CTR)from 3–6% averagefirst week from launch
“AI-managed Google Ads to a 20% click-through rate — about 4× the industry average — in the first week from launch.”
Quoted word for word from the source
33%Top Campaign CTR (Roof Cleaning)first week from launch
“CPAGM — Roof Cleaning 33.3”
Not found on the source page in these words
159Clicksfirst 6 days
“159 clicks from 793 impressions”
Quoted word for word from the source
793Impressionsfirst 6 days
“159 clicks from 793 impressions”
Quoted word for word from the source
6Tracked Conversionsfirst 6 days
“6 tracked conversions (calls, AI Instant Quote leads and form submissions).”
Quoted word for word from the source
£1.45Average Cost Per Click (CPC)first 6 days
“an average cost per click of just £1.45”
Quoted word for word from the source
Difficulties and limits
- No website and no online presence — invisible to people searching for help in Chester.
- A crowded home-services market where established competitors already advertise.
- A tight budget that can't be wasted on broad, poorly-targeted ads that never convert.
- Out-of-hours enquiries lost because there was no way to quote or capture a lead at night.
Sources
- handonweb.com — vendor self-report, 2026-06-21
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