Hearst Newspapers · OpenAI
more than 1,000 — requests handled
Independently reportedMedia & entertainment · Marketing content · LLM · In production
Marketing content
AI Advantage Agency
Vendor-reportedProfessional servicesIn productionOtherLive 2025
Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.
Reported by aiadvantageagency.com (vendor self-report). Checked against the source page on 2026-09-05. 3 of 5 figures below appear on that page word for word; the rest are marked.
Caveat. The account is published on the customer's own site.
The problem
Our schema markup was incomplete, our page architecture wasn’t organized for AI extraction, our load times were poor (54 on mobile, 72 on desktop in PageSpeed), and we had no systematic approach to building the kind of modular, citeable content structure that AI engines reward. We were essentially invisible to ChatGPT, Perplexity, and Google AI Overviews.
What was deployed
- Technique
- Other
- Build or buy
- Built in-house or to order
- Deployment
- Custom build
- Data used
- Our own website — aiadvantageagency.com
- Timeline
- 3 months
What changed
Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.
19000Total project value
“Total project value: $19,000.”
Quoted word for word from the source
100Mobile PageSpeed scorefrom 54
“Our mobile PageSpeed score was 54 and desktop was 72 ... The result: 100/100 on both mobile and desktop PageSpeed”
Not found on the source page in these words
100Desktop PageSpeed scorefrom 72
“Our mobile PageSpeed score was 54 and desktop was 72 ... The result: 100/100 on both mobile and desktop PageSpeed”
Not found on the source page in these words
318GTmetrix load time
“with a 318ms load time on GTmetrix”
Quoted word for word from the source
244PageSpeed Insights load timethe day after optimization
“A 244ms load time was recorded on PageSpeed Insights the day after optimization.”
Quoted word for word from the source
ROI as stated: The three months of infrastructure work we did on our own site generated an ROI that no paid channel could have matched at that speed.
“She asked ChatGPT for digital marketing agencies that specialize in AI. We appeared in the response. Two days later she booked a discovery call. By the end of that call, she had chosen us over every other agency she vetted.”
Difficulties and limits
- We don't know the exact date we first appeared in ChatGPT responses (the three-month figure is start-of-optimization to signed-client, not a measured citation date).
- Timelines vary based on your starting point, industry, and competitive landscape.
Sources
- aiadvantageagency.com — vendor self-report
Similar deployments
n8n Lab
120 — articles published
Vendor-reportedTechnology & software · Marketing content · LLM · In production
Summit Landscaping & Design · V12 AI
116 — Monthly leads
Vendor-reportedOther · Marketing content · NLP · In production · 2025
Joe Biden & Harris Presidential Campaign · Authentic
200,000 — new undecided voters reached
Vendor-reportedPublic sector · Marketing content · NLP · In production · 2020
Waseel · Hovi Digital Lab
500% — ROI from marketing spend versus profit
Vendor-reportedHealthcare · Marketing content · NLP · In production
AEG Vision · Headshot Photo
200+ — Doctors Photographed
Vendor-reportedHealthcare · Marketing content · Generative media · Scaled · 2025