Nudge

What Nudge does

Nudge is an agentic commerce platform designed for consumer brands to own the new shopping journey. It helps brands win discovery within AI platforms and convert shopper intent into revenue. The platform connects AI discovery to shopper conversion across every product and prompt by providing tools for AI visibility tracking, shoppable funnel creation, and catalog enrichment. Nudge analyzes how AI platforms interpret brands and products, optimizes content and product signals for better recommendations, and creates AI-optimized, prompt-specific shoppable pages and experiences. It also offers personalized UX components that adapt contextually to real-time data, enabling interactive experiences like stories, nudges, gamification, rewards, and surveys across web and app.

Products

• AI VisibilityTracks where and how AI mentions a brand across shopping intent queries, surfaces citation gaps, and shows product visibility across AI conversations. Includes Answer Engine Insights, Citation Tracking, Product Visibility, and Competitive Benchmarking.
• Shoppable FunnelsGenerates content that AI platforms cite and creates intent-matched variations of product pages to convert traffic efficiently. Includes publishing guides, comparisons, Q&A pages, and listicles with shoppable product cards, and A/B testing funnel variations.
• Catalog EnrichmentScans the entire product catalog to identify visibility, structure, and conversion gaps, and optimizes product pages for how shopping agents evaluate and recommend products. Integrates with Agentic Protocol (ACP and UCP) and pushes fixes directly to storefronts.
• Product ExperiencesBuilds personalized interfaces like full pages and UX components that adapt contextually to real-time data. Features an Experience Library (stories, nudges, gamification, rewards, surveys), Visual Builder, and User Flows.
• Bundling & RecommendationsLifts order value by showing AI-driven cart building, dynamic bundling variations (bestsellers, recently viewed, 'you may also like'), and promotion-aware bundles tailored to past purchases, category interest, or subscription potential.
• Nudges & In-line WidgetsEngages users with timely messages to drive product adoption and user activation. Includes onboarding tours, checklists, walkthroughs, spotlights, in-app messages, and coachmarks.
• Gamification & RewardsPuts user engagement into auto-pilot by gamifying user journeys and rewarding users based on favorable actions. Features customizable loyalty programs, challenges, streaks, gamified referrals, quizzes, polls, and a game zone with tailored incentives.
• Surveys & FeedbacksConducts in-app surveys to collect user feedback, understand audience, make informed decisions, and iterate products. Helps improve NPS, CSAT, and CES scores.
• Funnel PersonalizationBuilds funnels that adapt landing pages, PDPs, and carts to match campaign creative, channel, audience, and shopper intent, ensuring full-funnel continuity and channel-aware journeys.

Key capabilities

• AI Visibility Tracking
• Shoppable Funnel Creation
• Catalog Enrichment
• Personalized UX Components
• Adaptive Experiences
• Experience Library (stories, nudges, gamification, rewards, surveys)
• Visual Builder for UI
• User Flow Builder
• AI-driven Cart Building
• Dynamic Bundling Variations
• Promotion-aware Bundles
• In-app Nudges and Widgets
• Customizable Loyalty Programs
• Gamified Referrals
• In-app Surveys
• Context-aware Product Recommendations
• Automated Experimentation
• Campaign Analytics
• Integration with commerce stack (Shopify, Google Analytics, GSC, Meta, Google Ads, Klaviyo)

Use cases

• Win discovery inside AI platforms
• Convert shopper intent into revenue
• Track AI mentions of brand and products
• Optimize content and product signals for AI recommendations
• Generate AI-optimized shoppable pages and funnels
• Improve contextual feature and category adoption
• Drive first-time users to complete key actions (Activation & Adoption)
• Retain users and convert them into long-term, loyal customers (Retention & Conversion)
• Maximize revenue by promoting relevant products (Cross-Sell & Upsell)
• Bring back inactive users (Reactivation of Dormant Users)
• Foster deeper connections with users and encourage consistent interactions (Engagement & Loyalty)
• Improve product discovery and drive higher revenues
• Reduce time to value and path to purchase
• Increase conversions and user engagement
• Lift order value with targeted bundling
• Deliver real-time product recommendations
• Build funnels that adapt to shopper intent
• Collect user feedback and gain actionable insights

AI approach

Nudge is an agentic commerce platform that helps consumer brands win AI discovery and dynamically adapt the shopping experience. It tracks AI mentions of brands and products across platforms like ChatGPT, Rufus, and Perplexity, analyzes how they are described, and identifies opportunities for improved visibility. Nudge also enriches product catalogs for how shopping agents evaluate and recommend products, and generates AI-optimized shoppable content and personalized product experiences to convert traffic from AI recommendations.

Tech named: AI, LLM, ChatGPT, Rufus, Perplexity, Agentic Protocol Integration, ACP, UCP

Industries served

• Commerce
• Ecommerce

What it says sets it apart

• Connects AI discovery to shopper conversion across every product and prompt
• Combines AI visibility tracking, SKU-level catalog optimization, and conversion-focused page creation in one platform
• Helps brands move from recommendation to purchase across both in-chat and click-out shopping journeys
• Personalization goes beyond messaging, deciding what to show, how to show it, and whether to show it at all, in real time
• No need to hardcode flows or build endless journeys for personalization
• Structures catalogs to fit Agentic Protocol (ACP and UCP) for AI agents to recommend and checkout natively
• Ties every action directly to conversion and revenue through storefront integration

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.