merx

What merx does

Merx helps brands sell on messaging channels (e.g., WhatsApp) with a Gen AI-enabled platform that doubles conversion rates and increases Customer Lifetime Value (CLV). We autonomously structure and digest complex business documents, creating a tailored AI model that speaks in the brand’s tone and personality, provides tailored product recommendations to each customer, and supports them at every step of their shopping journey to develop a long-lasting relationship. Merx helps achieve higher open/engagement rates, gather valuable customer insights, and provide a truly personalised user experience. The platform empowers businesses to drive growth with AI agents designed to align brands and customers, offering tools for growing opt-ins, gathering insights, hyper-personalizing engagement, creating and sending campaigns, and increasing conversion rates. It also includes advanced analytics for conversational, campaign, and AI insights, and supports secure payments in multiple currencies, languages, and regions.

Products

• Merx PlatformA cutting-edge conversational commerce platform that leverages on-brand AI agents to unify and secure 0 and 1st-party data, delivering seamless, personalized experiences that build loyalty and trust. It includes features for growing opt-ins, gathering insights, hyper-personalizing engagement, creating and sending campaigns, and increasing conversion rates.
• AI Sales AssistantAn AI-powered tool that supports customers throughout their shopping journey, providing tailored product recommendations and assisting with sales.
• Add to Cart on WhatsAppEnables sending one-tap product, QR, and discount codes through WhatsApp to streamline the checkout process.
• Advanced AnalyticsA platform that provides key insights, inventory management, and streamlines marketing funnels. Includes Conversational Analytics, Campaign Analytics, and AI Analytics.

Key capabilities

• Gen AI-enabled platform
• Autonomous structuring and digestion of complex business documents
• Tailored AI model speaking in brand’s tone and personality
• Tailored product recommendations
• Support throughout the shopping journey
• Higher open/engagement rates
• Valuable customer insights
• Personalised user experience
• Conversational commerce
• On-brand AI agents
• Unify and secure 0 and 1st-party data
• Seamless, personalized experiences
• Integrations with existing systems
• GDPR-compliant one-tap opt-ins via WhatsApp
• Analysis of 0, 1st party data and brand insights
• Audience segmentation into key customer groups
• AI-powered campaigns and experiences
• Optimisation of 2-way conversations for conversion
• Attribution of impact across all channels
• Conversational analytics platform for tracking and reporting
• ISO 27001-certified
• Data governance with industry-standard security practices
• Data used solely for company’s agent, never for model training
• Personally identifiable information automatically masked and encrypted
• No-code restraints for agent supervision
• Platform tracks customer interactions in real-time
• Connect with shoppers on popular messaging apps like WhatsApp
• Capture opt-in responses through high-traffic channels
• Access key insights from customer interaction data
• Create and send campaigns
• Accept payments from anywhere securely
• Sell in multiple currencies, languages, and regions

Use cases

• Selling on messaging channels like WhatsApp
• Doubling conversion rates
• Increasing Customer Lifetime Value (CLV)
• Engaging customers directly and personally through conversational channels
• Amplifying brand visibility and reach
• Strengthening CRM through WhatsApp with GDPR-compliant opt-ins
• Gathering valuable customer insights from automated interactions
• Segmenting audiences into key customer groups
• Developing AI-powered campaigns and experiences
• Optimising two-way conversations for conversion
• Tracking and reporting conversational analytics
• Driving business growth with AI agents
• Capturing opt-in responses from high-traffic channels
• Managing inventory and streamlining marketing funnels
• Streamlining checkout processes with one-tap product, QR, and discount codes
• Supporting patients with non-clinical queries in online pharmacies
• Personalizing customer engagement at scale
• Collecting real insights from customer interactions
• Rebuilding CRM with engaged customers
• Cost-effective customer engagement
• Reducing customer support call volumes

AI approach

Merx uses Gen AI to power conversational commerce on messaging channels like WhatsApp. They autonomously structure and digest complex business documents to create tailored AI models that speak in the brand's tone and personality, provide product recommendations, and support the shopping journey. They emphasize that customer data is used solely for the company's agent and never for model training, with personally identifiable information masked and encrypted.

Tech named: Gen AI, natural language processing

Industries served

• Retail
• E-commerce
• Beauty
• Pharmaceutical
• Healthcare

What it says sets it apart

• Gen AI-enabled platform that doubles conversion rates and increases CLV
• Autonomously structures and digests complex business documents to create tailored AI models
• AI models speak in brand’s tone and personality
• Provides tailored product recommendations
• Supports customers at every step of their shopping journey
• Achieves higher open/engagement rates and gathers valuable customer insights
• Delivers truly personalised user experiences
• Built on compliance (ISO 27001-certified and GDPR-compliant)
• Strict data governance: data used solely for company’s agent, never for model training
• Personally identifiable information automatically masked and encrypted
• No-code restraints for agent supervision while tracking customer interactions
• Adaptability and user-friendly interface
• Commitment to personalized service, tailoring solutions to unique goals and needs
• Seamless integration with a variety of tools and systems (CRMs, project management, accounting software)
• Offers a free trial before commitment
• Ongoing support through dedicated account managers and 24/7 customer service

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.