Company profile
Lace
AI revenue system for call centers in the trades.
- Category
- Vertical SaaS
- Headquarters
- Mountain View, California
- Sells to
- Mid-market
- Business model
- SaaS subscription
- Deployment
- Cloud / SaaS
- Pricing
- Not published
- Builds own models
- Yes
- Modalities
- Audio
What Lace does
Lace leverages advanced AI technology to analyze 100% of phone calls to detect lost revenue opportunities, empowering Customer Service Representatives (CSRs) and agents to book more jobs and maximize revenue. It provides 24/7 coverage, turns conversations into revenue insights, and helps fine-tune AI CSR performance with data-driven adjustments. The system aims to transform call centers into profit centers by ensuring every call is answered, booking appointments directly into ServiceTitan, and re-hashing unbooked opportunities through outbound and SMS follow-ups.
Products
- AI Revenue SystemAn AI-powered system for call centers in the trades that analyzes phone calls to detect lost revenue opportunities, provides 24/7 coverage, and offers insights to maximize revenue.
- AI CSRAn AI agent that works alongside human teams to provide 24/7 coverage and full context to capture every opportunity, ensuring zero abandoned calls and booking appointments.
- AI Revenue EngineA component that turns every conversation into actionable revenue insights.
Key capabilities
- 24/7 coverage
- Zero abandoned calls
- Book appointments in ServiceTitan
- Rehash every opportunity (outbound and SMS)
- Insights to fine-tune AI CSR
- Instant opportunity detection
- Targeted CSR coaching
- Actionable insights
- Clear, accurate insights from calls
- Second chance leads
- Industry best practices and benchmarks
Use cases
- Detecting lost revenue opportunities from phone calls
- Empowering CSRs and agents to book more jobs
- Maximizing revenue in call centers
- Ensuring every call is answered day or night
- Scheduling jobs directly based on ACP (Average Call Price) and technician matching
- Following up with unbooked calls to convert them into booked jobs
- Continuously improving call center performance with data-driven adjustments
- Pinpointing areas for team improvement and delivering coaching
- Transforming call centers into profit centers
AI approach
Lace leverages advanced AI technology to analyze phone calls to detect lost revenue opportunities, empower CSRs and agents, and maximize revenue. It provides AI agents for 24/7 coverage, an AI Revenue Engine for conversation insights, and tools for targeted CSR coaching and rehash opportunities.
Tech named: AI agents, AI Revenue Engine, AI CSR
Industries served
- Home services
- Trades
What it says sets it apart
- Analyzes 100% of phone calls
- AI agents working every lead, every call, every time
- Provides 24/7 coverage
- Books appointments directly into ServiceTitan
- Rehashes every opportunity using outbound and SMS
- Offers data-driven insights for continuous improvement
- Delivers targeted CSR coaching
- Leverages industry best practices and benchmarks from top-performing call centers
Funding rounds we track
Bek Ventures, LAUNCHub Ventures, Horizon VC
From the AI funding tracker — rounds as reported by the linked publications.
This profile was compiled from Lace's own public pages in July 2026 and reflects what the company states about itself — not an endorsement or an independent audit of those claims. Facts are extracted with AI and filtered by an automated check that drops any named product, customer or certification missing from the source pages. Full method. Something out of date? Tell us.