Gumshoe AI

What Gumshoe AI does

Gumshoe AI redefines how brands navigate AI-driven search by providing cutting-edge AI Search Intelligence. As Large Language Models (LLMs) like ChatGPT, Gemini, and Claude transform how users discover information, traditional SEO alone is no longer enough. Gumshoe helps businesses understand how they rank in AI-powered conversations and ensures their brand remains discoverable in this new search paradigm. The platform monitors visibility and sentiment across 11 AI models, diagnoses gaps by persona and topics, and provides tools to shape how AI represents a brand. It simulates how AI talks to real people by running conversations as specific buyer personas across major AI models, rather than just scraping anonymous outputs. Gumshoe offers self-serve and enterprise solutions for marketing, SEO, and product teams, enabling them to track AI search rankings, optimize for LLM discovery, analyze competitor positioning, and adapt to the future of search. The company was founded in 2025 at Pioneer Square Labs in Seattle by Todd Sawicki and Patrick O'Donnell.

Products

• AI Visibility AuditA full analysis of how AI models represent your brand, measuring how often you appear, how you rank against competitors, and what AI says about you. It runs conversations as real buyer personas across major AI models.
• Snapshot AuditA lightweight pulse that runs between monthly Visibility Audits, providing a daily or weekly pulse on AI visibility to catch sudden shifts faster.
• Content GeneratorGenerates AI-optimized content (FAQs, How-To Guides, Knowledge Articles, Comparison Pages) designed to close visibility gaps identified by reports, targeting specific personas and models.

Key capabilities

• Track AI Search Rankings
• Optimize for LLM Discovery
• Analyze Competitor Positioning
• Adapt to the Future of Search
• Monitor visibility & sentiment across ChatGPT, Gemini, Claude, Perplexity, and more AI models
• Diagnose gaps by persona and topics
• Simulates how AI talks to real people using buyer personas
• Proprietary Gumshoe Methodology for measuring how AI talks to people
• Tracks 11 AI models
• Time-Series Trends for AI visibility
• Competitive Share of Voice
• Persona-Based Insights
• Positioning Validation
• Launch Impact Tracking
• Topic & Question Monitoring
• Real-Time Visibility Scores
• Citation Tracking
• Content Gap Analysis
• AI Content Generation
• Source Attribution
• Visibility Trends
• Optimization Recommendations
• Channel Attribution
• Competitive Benchmarks
• ROI Correlation
• High-Intent Queries
• Executive Reporting
• Multi-Client Workspaces (for agencies)
• Pitch-Ready Audits (for agencies)
• API Access
• Automated Scheduling
• Team Collaboration
• Persona Visibility
• Competitive Leaderboard
• Topic Visibility
• See Every Conversation, By Prompt and AI Model

Use cases

• Product Launch tracking and perception shift analysis
• Messaging Refresh validation
• Competitive Intelligence
• Analyst Briefings with data-driven narratives
• Creating content AI is more likely to recommend
• Identifying content gaps
• Generating AI-optimized content
• Measuring AI content ROI
• Tracking AI as a channel for demand generation
• Optimizing AI-driven demand
• Providing data for AI strategy to leadership
• Winning new clients with AI visibility insights (for agencies)
• Retaining clients with AI visibility results (for agencies)
• Managing AI visibility at scale for multiple clients (for agencies)
• Understanding how AI positions products and where messaging breaks
• Understanding how AI perceives products and influencing the narrative
• Measuring how AI talks to people
• Sharpening messaging beyond AI visibility
• Conducting strategic marketing efforts beyond AI visibility

AI approach

Gumshoe AI provides AI Search Intelligence by simulating how real buyer personas interact with various Large Language Models (LLMs) through direct API connections. It measures brand visibility, sentiment, and competitive positioning in AI-generated responses. The platform uses a proprietary methodology to generate prompts based on personas and topics, runs these prompts across multiple AI models, and analyzes the responses to provide insights and content generation recommendations. It does not scrape anonymous sessions but rather simulates real user conversations.

Tech named: ChatGPT, Gemini, Claude, Perplexity, DeepSeek Reasoner, xAI Grok 4, OpenAI GPT-5.4, Google AI Overview, LLMs

Industries served

• Software Development
• Supply Chain & Logistics
• Retail
• Marketing Agencies

What it says sets it apart

• Simulates how AI talks to real people, not just machines, by running conversations as real buyer personas.
• Proprietary methodology measures how AI actually talks to people, unlike other tools that scrape anonymous outputs.
• Covers 11 major AI models (ChatGPT, Gemini, Claude, Perplexity, DeepSeek, xAI Grok 4, OpenAI GPT-5.4, Google AI Overview, DeepSeek Reasoner, Google Gemini 3 Flash).
• Provides persona-driven analysis (deep vs. none or basic from competitors).
• Offers built-in content generation (vs. none or limited from competitors).
• Includes detailed page-level technical audit and full citation source tracking.
• Entry price of $0.20/conversation (vs. $100s to $1000s from competitors).
• Focuses on actionable insights and recommendations, not just dashboards.
• Uses two distinct prompt types (open-ended visibility prompts and engineered sentiment prompts) matched to each audit.
• Prompts are written in buyers' voices as real persona-style questions, not generic keywords.
• AI tells you who your buyers are by querying LLMs directly about your category.
• Measures what real buyers actually see by replicating logged-in behavior with memory.
• Built for agency scale with multi-client workspaces, API access, and bulk operations.

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.