Fluency

What Fluency does

Fluency is the first and only Digital Advertising Operating System (OS) that transforms paid media operations by centralizing campaign execution into a single AI-powered automation platform. It reduces time-intensive tasks and automates campaigns across all major digital ad channels, empowering agencies and brands to operate at a scale not previously achievable. Fluency powers nearly $3B in annual media spend and supports 250,000+ monthly campaigns. The platform enables users to launch, manage, and optimize any size advertising portfolio, integrate key data sources, automate omnichannel campaigns, and scale and optimize in real time. It is built on the principle that automation and AI agents should handle execution, allowing teams to focus on strategy. Fluency provides agentic automation with governance at scale, offering transformational resource savings, improved portfolio performance, and increased efficiency.

Products

• Fluency Digital Advertising Operating System (OS)A centralized AI-powered automation platform that transforms paid media operations by centralizing campaign execution. It allows users to launch, manage, and optimize advertising across channels through agentic automation, connecting data, automating omnichannel campaigns, and scaling in real time.
• Fluency BlueprintsA core component of Fluency automation that simplifies and automates campaign creation, management, and optimization across channels at an unmatched scale. It integrates and syncs with current advertising data structures for rapid campaign builds directly from data sources, enabling automated tag generation, multichannel campaign building, and mass QA.
• MuseAn AI-powered tool fully embedded within Fluency's Digital Advertising Operating System. Muse integrates intelligence directly into campaign strategies and day-to-day execution, taking action from creation to optimization. It can generate on-brand ad content, uncover real-time trends and insights, build customized client reports, and surface missed opportunities.
• Fluency Budget ManagementA solution designed for enterprise-level paid media teams to optimize spend, reclaim time, and reduce risk by automating time-consuming budgeting and pacing processes with precision and complete control across channels and locations. It achieves 99% pacing accuracy, prevents overspending, and recovers underspend.
• Fluency Reporting & InsightsA feature that centralizes cross-platform performance data, automates report generation and distribution, and delivers AI-powered insights. It allows users to see all advertising KPIs in one place, send custom reports automatically, get real-time insights, and customize reporting for any need.
• CoLabA feature within Fluency that streamlines client communication, change requests, onboarding, and performance reviews.

Key capabilities

• Agentic automation
• AI-powered automation platform
• Centralized campaign execution
• Multichannel management at scale
• Data integration and media planning
• Agentic reporting and Insights
• Agentic process automation
• Automated tag generation
• Automated budget pacing
• Real-time ad updates
• Automated ad creation
• Multi-platform ad campaign preparation
• Ad previewing
• Mass QA of campaigns
• Launch hundreds or thousands of campaigns at once
• Cross-channel budgeting and pacing tools
• 24/7 campaign monitoring and alerts
• Client-ready, portfolio-wide reporting
• Accelerated account launches (up to 90% faster)
• Bulk management of campaigns and accounts
• Customizable pacing approaches
• Real-time recommendations and forecasts
• Localized campaign creation
• AI-powered content generation
• Performance success boundary control
• AI-powered report generation
• Unified reporting and next-level insights
• Customizable dashboards
• Integrated data analysis
• Automated performance reporting
• Bi-directional API connections
• Integration with CRM, DAM, ERP, analytics, and reporting tools
• Ingestion of structured data formats (CSV, TSV, JSON, XML)
• Budget Overspend Protection
• Automated Notifications
• Compliance safeguards
• Real-time relevance for ads
• Flexible control over ad components

Use cases

• Scaling advertising across channels
• Launching thousands of campaigns effortlessly
• Simplifying execution workflow
• Decoupling growth from headcount
• Orchestrating strategies while agents execute tactical optimizations
• Managing campaigns manually (replaced by automation)
• Running AI successfully with governance at scale
• Integrating data from CRM to DAM into one central system
• Automating omnichannel campaigns from end to end
• Building and executing limitless localized content and creatives
• Managing budgets portfolio-wide and automatically pacing to performance goals
• Getting stack-ranked notifications and alerts across channels
• Answering campaign performance questions with comprehensive insights
• Delivering custom reports to stakeholders automatically
• Creating, launching, and managing omnichannel campaigns directly from data sources
• Developing and scaling creative across formats
• Interacting directly with end-advertisers and local clients
• Simplifying and automating campaign creation, management, and optimization
• Connecting advertising data into Fluency Blueprints
• Setting up multi-location, multichannel campaigns for franchise restaurants
• Automating tag generation for real-time ad updates
• Building multichannel strategies for display, Facebook, Search, YouTube
• Preparing multi-platform ad campaigns simultaneously
• Previewing ads before launch
• QA'ing campaigns en masse (e.g., 1,000+ ad previews for 200 hyper-localized campaigns)
• Launching hundreds or thousands of campaigns simultaneously
• Managing locally-targeted campaigns across multiple channels
• Pacing budgets, launching across locations, and pushing bulk campaign changes
• Automating manual execution across search, social, and programmatic
• Reducing risk and improving budget management
• Running more accounts without increasing headcount
• Unlocking capacity and creating thriving teams by automating repetitive work
• Eliminating overspend and underspend
• Preventing problems preemptively with 24/7 monitoring
• Centralizing reporting across all campaigns, accounts, channels, and clients
• Accelerating account launches by up to 90%
• Optimizing across channels through one interface
• Scheduling bulk changes within and across accounts
• Addressing issues at scale with notifications
• Optimizing budgeting and pacing effortlessly
• Customizing pacing approaches
• Getting recommendations and forecasts in real-time
• Customizing campaigns at scale for precise targeting
• Creating infinite localized campaigns with Fluency Blueprints
• Streamlining client communication, change requests, onboarding, and performance reviews with CoLab
• Generating messaging that outperforms competitors using AI
• Controlling performance with specific success boundaries
• Generating actionable, dynamic reports with AI
• Monitoring business-specific KPIs with customizable dashboards
• Generating insightful, multidimensional reports
• Automating location-specific reporting presentations
• Scaling ad operations for agencies and enterprises
• Automating Google's new Vehicle Ads
• Automating dynamic, localized home services ads
• Mitigating unauthorized ad spend and fraud protection
• Delivering hyper-local real estate programmatic advertising
• Reducing pacing tasks by 90%
• Automating Amazon Sponsored Display Ads
• Managing complex budgets with 99% accuracy for multi-location advertisers
• Maximizing brand-to-local impact at any scale
• Automating campaign updates at scale, synced directly from data sources
• Personalizing brand assets with localized offers
• Ensuring compliance and adherence to industry regulations
• Automating report generation and distribution
• Identifying trends, detecting anomalies, and getting optimization recommendations with AI
• Monitoring KPIs with automated notifications
• Generating strategic budget proposals and upsell recommendations
• Tracking employee contributions and team efficiency with manager-level reporting
• Answering questions about advertising performance with Muse

AI approach

Fluency uses AI, specifically its "Muse" product, to generate on-brand ad content, uncover real-time trends and insights, build customized client reports and budget recommendations, and surface missed opportunities. The AI is integrated directly into the Fluency platform for ad operations, focusing on action rather than just summaries or suggestions. It also uses "agentic automation" which is described as a "digital workforce" that automates campaign execution and delivery.

Tech named: AI, agentic automation, Muse (AI), Robotic Process Automation for Advertising (RPA4A)

Industries served

• Advertising Services
• Automotive
• Home Services
• Real Estate
• Franchise
• Multi-location businesses

What it says sets it apart

• First and only Digital Advertising Operating System (OS)
• Agentic automation that scales entire advertising workflow
• One centralized solution for orchestrating strategies and executing tactical optimizations
• Transforms paid media operations by centralizing campaign execution into a single AI-powered automation platform
• Reduces time-intensive tasks and automates campaigns across all major digital ad channels
• Empowers agencies and brands to operate at a scale not previously achievable
• Powers nearly $3B in annual media spend and supports 250,000+ monthly campaigns
• Transformational resource savings (3-5x increase in accounts managed)
• Improved portfolio performance
• Unmatched flexibility to align data and unite planning and activation
• Centrally manage walled gardens and programmatic media
• Automated budget pacing with 99% accuracy
• Stack-ranked notifications and alerts across channels
• Dynamic inventory and campaign changes that adjust in real time
• Ability to create and scale creative across formats instantly
• Seamless integration with current advertising data structure for rapid campaign builds
• Automated tag generation for real-time ad updates and automated ad creation
• Ability to QA 1,000+ ad previews for 200 hyper-localized campaigns in minutes
• Launch hundreds or thousands of campaigns simultaneously with a few clicks
• Reduces launch times by 90%
• Automates manual execution across search, social, and programmatic with audit trails and controls
• Checks every campaign for pacing and compliance in real time
• Enables strategists to manage 3-5x more accounts
• Eliminates overspend and underspend with cross-channel budgeting and pacing tools
• Monitors campaigns and accounts 24/7 with real-time, portfolio-wide notifications and custom alerts
• Centralizes reporting across all campaigns, accounts, channels, and clients without hours of effort
• Exponentially reduces account launch times by up to 90%
• Manages complex multichannel campaigns through one interface
• Bulk management on schedule, with immediate or scheduled adjustments
• Centralizes both walled garden and programmatic channels (Google, Meta, Microsoft, Amazon Ads, TikTok Automotive Ads)
• Automated bidding features for 24/7 optimization
• Customizable pacing tools
• CoLab streamlines client communication
• Intuitive, controllable AI amplifies and extends output while ensuring brand safety, control, and compliance
• AI helps generate messaging that outperforms competitors
• AI tools instantly transform data into actionable, dynamic reports
• Standardized metrics across publishers for real-time unified data
• Comprehensive library of on-demand resources and tools for users
• Guided implementation services tailored to specific goals
• Continuous support and partnership
• Secure and powerful integration of AI (Muse) directly into advertising workflows
• Muse takes action beyond summaries or suggestions
• Muse is fully integrated into the Fluency platform, eliminating tab switching or context loss
• Configurable to unique business logic and tech stack for enterprise-level organizations
• Award-winning service and support
• Unifies channels, strategies, and data
• Automates operational workstreams that cost teams time
• Enables individual strategists to manage exponentially more campaigns
• De-risks business with global brand safety and compliance to hyper-local campaign precision
• Automates time-consuming budgeting and pacing processes with precision and complete control
• Achieves 99% pacing accuracy for most users
• Optimizes 24/7 with zero manual effort
• Bulk-manages budgets seamlessly across locations and platforms
• Provides complete visibility for confident budgeting decisions with one dashboard
• Automates common budgeting tasks across platforms
• Real-time optimization with spend protection
• Customizable pacing strategies
• Budget group management
• Automates locally targeted campaigns across channels with Blueprints
• Blueprints activate data by integrating data, assets, campaign requirements, budgets, geos, and strategies into one dynamic interface
• Blueprints enable managing entire advertising programs directly from data sources with ads that adapt in real time
• Blueprints allow one strategist to manage 10,000+ daily changes
• Unsurpassed data and channel integrations (simple spreadsheets to complex CRM systems)
• Pre-built rule sets and governance for compliance in complex verticals
• Real-time relevance with automatic campaign updates
• Easy viewing, QA, and troubleshooting across publishers with real-time insights
• Endless flexibility and control to set parameters for ad components
• Centralizes cross-platform performance data for reporting
• Automates report generation and scheduling
• Integrated AI for identifying trends, detecting anomalies, and getting optimization recommendations
• Tailors reporting views, creates dynamic dashboards, and visualizes KPIs
• Automated, role-based reporting for multi-location advertisers
• Syncs data directly to Domo, Tableau, and other BI tools
• Automated notifications for KPIs
• Generates strategic budget proposals and upsell recommendations based on AI-powered forecasting
• Manager-level reporting for tracking employee contributions and team efficiency
• Ask Muse: AI-powered reporting assistant for instant, data-driven responses

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.