Cactus

What Cactus does

Cactus is an All-in-One AI growth partner built for home services trades. It aims to prevent revenue loss due to slow response times, missed calls, and lack of follow-up. Cactus provides 24/7 AI-powered call answering, ensuring every call is answered in under 60 seconds and leads are qualified and booked directly into CRM systems like Housecall Pro, Jobber, FieldEdge, or ServiceTitan. It also proactively contacts warm leads, dormant customers, and unworked estimates to drive repeat business, cross-sells, upsells, and referrals without requiring additional headcount. The company claims to help businesses generate 20-30% more jobs from their existing ad budgets.

Products

• AI Answering ServiceCaptures every inbound call, providing a response in under 60 seconds, 24/7. It handles after-hours and overflow leads, instant web lead responses, and direct CRM booking. It also includes live call transfer and spam blocking.
• Hidden Revenue ActivationTaps into a business's CRM to find and convert stored revenue. This includes estimate follow-up, dormant customer reactivation through seasonal reminders, automated referral asks, and appointment reminders to reduce no-show rates.
• Lead-to-Revenue DashboardProvides insights into which channels are generating revenue for the business.

Key capabilities

• 24/7 AI call answering
• Under 60-second response time for all leads
• Direct CRM booking (Housecall Pro, Jobber, FieldEdge, ServiceTitan)
• Instant web lead response
• Live call transfer
• Spam blocking
• Estimate follow-up
• Dormant customer reactivation
• Automated referral asks
• Appointment reminders
• Lead-to-Revenue Dashboard

Use cases

• Capturing missed calls and converting them into booked jobs
• Responding to web leads and online forms quickly
• Reactivating past customers for repeat business
• Following up on open estimates
• Reducing no-show rates for appointments
• Automating referral requests
• Managing after-hours and overflow calls
• Identifying and blocking spam calls
• Tracking revenue generation from different channels

AI approach

Cactus uses AI to act as an answering service and growth partner for home services businesses. It leverages AI voice agents to answer calls, book jobs, respond to web leads, follow up on estimates, reactivate dormant customers, send appointment reminders, and automate referral asks. The AI is designed to sound human-like, with customers often not realizing they are speaking to AI.

Tech named: AI voice agent

Industries served

• Home Services
• HVAC
• Plumbing
• Roofing
• Electrical
• Landscaping

What it says sets it apart

• All-in-one AI growth partner
• Specifically built for home services trades
• Guaranteed response in under 60 seconds
• 24/7 availability
• Integrates directly with popular home service CRMs (Housecall Pro, Jobber, FieldEdge, ServiceTitan)
• Focus on both inbound lead capture and outbound revenue reactivation
• AI voice agent sounds like a real human
• Proven ROI, often paying for itself within the first month

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.