Attention

What Attention does

Attention is an AI-powered sales intelligence platform that helps businesses unlock their full potential. It features a fully-integrated AI-powered sales agent that automatically fills out CRMs after sales calls, scores conversations and opportunities, and enables GPT-type search across customer touch-points. The platform provides revenue leaders with perfect visibility on sales activity, offering accurate and updated enablement content and reports quickly. Attention helps sales teams close deals faster, boost revenue, accelerate onboarding, and drive sustained revenue growth. It integrates with over 200 tools and supports over 100 languages for global businesses. Attention is built on advanced language models, including proprietary models, for smarter insights and better sentiment analysis.

Products

• AI Sales AgentsAutomates sales workflows and brings insights from call data into other systems through connectors, APIs, and integrations. Allows users to ask complex questions about pipeline or sales processes directly from Slack.
• Call Recordings & TranscriptionRecords, transcribes, and summarizes meetings across all call recording platforms. Supports over 100 languages and offers shareable links, snippets, and a robust commenting system.
• AI Coaching ScorecardsAutomatically grades 100% of team calls against customizable scorecards, providing immediate feedback to sellers and quantitative evidence for quarterly reviews. Supports pre-built sales frameworks like MEDDIC and BANT.
• The Context LayerA continuously learning context layer where every call and outcome feeds back in, improving understanding of accounts and go-to-market strategies. Provides an auditable trace behind every agent action.
• Super AgentAn AI layer that ingests GTM data from CRMs, call recordings, emails, and more to deliver insights and trigger automations. It proactively flags insights, creates documentation, updates Salesforce, and spins up recurring Slack reports.
• Automated CRM CaptureEliminates 'garbage in, garbage out' data with improved CRM notes, effortless sales stage tracking, and pipeline forecasting. Offers 1-click CRM updates.
• Real-time CoachingProvides instant sales guidance by showing reps what to say in real-time, pulled from playbooks and best practices. Scales winning conversations across teams, tracks engagement, and builds rep confidence.
• Collateral GenieInstantly crafts tailored sales decks after discovery calls, highlighting key pain points, goals, and objections.
• Competitor RadarDelivers weekly competitor mentions and positioning reports without manual analysis.
• Content GapsSpots prospect questions reps struggle to answer, guiding new content or training needs.
• Win/Loss InsightsAnalyzes closed-won and closed-lost deals to pinpoint success or failure drivers.
• Case Study CreatorConverts key call highlights into a polished case study template.
• Escalation PredictorUses sentiment analysis to predict when a call might escalate, prompting manager intervention.
• Compliance CheckerMonitors calls for compliance red flags (e.g., privacy or regulatory mentions) and alerts teams.
• Forecast GuruPredicts deal closure likelihood using sentiment, engagement, and historical data.
• Referral FinderDetects when customers mention colleagues or companies that could be partner referrals.
• Product Roadmap PulseAggregates feature requests from calls, ranking them by frequency and impact.
• Call Prep AgentAggregates external data and key insights from past private interactions to generate a comprehensive pre-call briefing.
• Case BuilderCompiles a comprehensive business case using conversation data, highlighting pain points and ROI.
• Deal Stage ClarityEnsures deals are properly tagged with the correct stage by analyzing call content.
• Product TrackerMonitors mentions of specific products for benchmarking against competitors.
• Virtual SE AssistantSupports sales engineers by fielding initial technical inquiries via AI voice interactions.
• Inactivity NudgeDetects prospects who haven’t been contacted recently and suggests a timely re-engagement message.
• KB Update AlertMonitors and alerts when sales knowledge base articles require updates.
• RevOps Dashboard AgentAutomatically compiles a daily or weekly RevOps dashboard, covering pipeline health, churn risk, and more.
• Team Collaboration AgentAutomatically shares relevant call snippets with product, marketing, or finance teams for cross-functional alignment.
• Inbound QualifierEngages inbound calls using AI to qualify prospects before routing to sales reps.
• Cross-Sell RadarIdentifies cross-selling opportunities from calls and routes them to relevant teams or products.
• Upsell AlertNotifies the team when customers express willingness to pay more for expanded usage.
• Cross-Team HandoffAutomates handoffs between sales, implementation, and support teams for a seamless customer journey.
• Industry Insights BotAnalyzes conversations for industry-specific trends, giving sales teams relevant data points.
• Competitor PingAlerts teams when competitors are mentioned and compiles insights for sales enablement.
• LostDeal IntelAnalyzes lost deals and compiles common themes or reasons for better sales strategies.
• VIP Escalation MonitorAlerts leadership when top-tier clients mention critical issues or concerns in calls.
• Expansion RadarFlags when customers show readiness for add-ons or new services in conversation.
• Deal RiskAnalyzes deal velocity and engagement to alert teams before opportunities go dark.
• Action RemindIdentifies and summarizes follow-up tasks (quotes, demos, emails) from call analyses.
• Tasks SyncAfter each call analysis, creates action items in Google Tasks and sends Slack/Teams reminders.
• VIP Account MonitorPrioritizes and tracks high-value accounts, providing instant alerts on conversation changes.
• SE FAQ BotInstantly answers technical FAQs to help sales engineers address prospect queries.
• Brand PulseMonitors how your brand is positioned against competitors over time.
• Real-time objection handlingScales coaching to every conversation, helping reps handle objections live.
• AI-driven health monitoringUnderstands customer behavior with real-time health scores, sentiment analysis, and trend tracking to identify risks early.
• Consistent follow-upsAutomates post-call recaps and creates action plans for teams to keep customers on track and satisfied.

Key capabilities

• AI-powered sales agent
• Automated CRM updates
• Conversation scoring
• GPT-type search across customer touch-points
• AI-driven insights
• Call recording and transcription
• Multilingual support (100+ languages)
• Shareable call snippets and links
• AI coaching scorecards
• Customizable prompts and workflows
• Context layer that learns over time
• Auditable trace for agent actions
• GTM data ingestion (CRMs, call recordings, emails)
• Proactive insight flagging
• Automated documentation for sales reps
• Automated Salesforce updates
• Recurring weekly Slack reports
• Visual workflow builder
• Natural-language prompts for automations
• Real-time sales guidance
• Engagement tracking
• Confidence building for sales reps
• Progress tracking for sellers
• AI-powered customer health monitoring
• Automated post-call recaps
• Automated action plans
• Seamless integration with software ecosystem
• Real-time alerts and insights
• Cross-call analysis
• Speaker identification
• Encryption in transit and at rest
• Role-based access controls
• Audit logging
• Real-time battlecards
• Live talktracks

Use cases

• Automating CRM data entry after sales calls
• Scoring sales conversations and opportunities
• Searching across customer touch-points for insights
• Providing visibility on sales activity for revenue leaders
• Generating accurate and updated enablement content and reports
• Closing deals faster and boosting revenue
• Accelerating rep onboarding and coaching efficiency
• Driving sustained revenue growth
• Analyzing call data for insights
• Automating sales workflows
• Capturing, transcribing, and summarizing sales meetings
• Grading calls automatically against custom scorecards
• Providing immediate feedback to sellers
• Measuring rep performance against sales frameworks (MEDDIC, BANT)
• Improving forecasting accuracy and pipeline hygiene
• Ingesting GTM data for insights
• Creating executive reporting
• Taking action on data (documentation, CRM updates, reports)
• Automating marketing and sales processes
• Personalizing customer experiences
• Streamlining research and writing workflows
• Automating data across applications
• Building and deploying automated chatbots
• Web scraping, data extraction, and automation
• Streamlining sales with lead generation, communication, and deal closing tools
• Organizing, tracking, and managing projects
• Providing accurate speech-to-text transcription and audio intelligence
• Adding communication capabilities (voice, video, chat, SMS, email) to applications
• Automating creation of marketing images and videos
• Building custom databases and applications
• Engaging users and boosting product adoption
• Building and managing engaging customer hubs
• Donor management and fundraising for nonprofits
• Secure content management, collaboration, and workflow automation
• Managing customer relationships through email, SMS, and chat
• Building and managing membership websites and online directories
• Customizable scheduling
• Automating meeting scheduling
• Automating data extraction and enrichment for sales intelligence
• Designing, issuing, and managing verifiable digital certificates and badges
• Analyzing customer conversations for actionable insights
• Building, deploying, and managing AI models
• Data enrichment and sales automation for go-to-market teams
• Boosting team collaboration and productivity
• Time-tracking for teams and projects
• Sharing knowledge and improving teamwork
• Email marketing and digital marketing for businesses
• Connecting users via text, email, and call APIs
• Sales Call Insights in CRM
• Coaching & Feedback Loop integration with CRM
• Sales Pipeline Enhancement
• Opportunity Management using call data
• Monitoring calls for compliance risks
• Generating follow-up emails
• Identifying at-risk customers and churn signals
• Discovering upsell and cross-sell opportunities
• Cross-functional alignment and collaboration
• Automating handoffs between teams
• Monitoring brand positioning against competitors

AI approach

Attention uses AI agents to automate sales workflows, provide real-time coaching, and generate insights from sales conversations. It leverages multiple advanced language models, including proprietary models, for smarter insights and sentiment analysis. The platform records, transcribes, and summarizes meetings, grades calls against custom scorecards, and provides a context layer that learns over time. It also offers a 'Super Agent' for GTM insights and automations, and various specialized AI agents for tasks like competitor analysis, win/loss insights, and compliance checking.

Tech named: Claude Connector, MCP server, open API, GPT-type search, multiple advanced language models, proprietary models, AI models

Industries served

• Software Development
• Healthcare
• Insurance
• Nonprofit
• B2B Sales Software

What it says sets it apart

• Fully-integrated AI-powered sales agent
• Automatically fills out CRMs after sales calls
• Scores conversations and opportunities
• GPT-type search across customer touch-points
• Built on multiple advanced language models, including proprietary models
• Smarter insights and better sentiment analysis compared to legacy AI tools
• Customizable prompts and workflows
• Continuously learning context layer
• Auditable trace behind every agent action
• Proactive insight flagging and automated actions
• No migration projects, code, or busy work for setup
• Visual workflow builder and natural-language prompts for automations
• Dedicated Customer Success Manager, priority Slack support, and template library
• Enterprise plans include 24/7 on-call coverage and quarterly roadmap reviews
• SOC 2 Type II certified infrastructure
• Data encrypted in transit and at rest
• HIPAA compliant
• GDPR compliant
• Single sign-on
• Custom implementation process tailored to business needs
• Personalized CRM setup
• Automates analysis that a sales manager would, saving tens of hours per week
• Revolutionized forecasting accuracy with reduced margin of error
• Accelerates new hire productivity and reduces ramp time significantly
• Focuses on high-potential opportunities, improving win rates
• Provides real-time coaching and objection handling
• Gives sales reps back 50% of their time by automating admin tasks
• Crafts follow-up emails using customer's voice in less than 60 seconds
• Offers expert mode for direct prompt writing and control over analysis
• Agent builder allows acting on scored data (connecting to Snowflake, Salesforce, sending emails, triggering alerts, building workflows)

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.