Actively

What Actively does

Actively transforms revenue teams from human-led execution to Intelligence-Led Revenue, a new way of running revenue where AI agents do the work humans cannot sustain at scale. Its platform deploys one dedicated agent per account, working 24/7 in the background to research, identify opportunities, and advance next steps without being asked. Founded by former Stanford AI researchers, Actively is backed by top investors, including TCV, First Harmonic, and Bain Capital Ventures. The platform provides a foundation for Intelligence-Led Revenue, surfacing agent-completed work across the funnel and on any surface, from briefings for reps to alerts for leaders. It aims to remove the ceiling of human-led revenue by proactively progressing every account like a top rep would, ensuring every account is worked continuously.

Products

• Per-Account AgentsDedicated AI agents working proactively 24/7/365 throughout the entire prospect and customer lifecycle for every account. They guide teams on what to do next and help them do that work.
• Agent InboxA platform feature where agent-completed work surfaces. It provides prioritized, prepared tasks ready for action, including drafted slides, briefs, flagged risks, and warmed-up outreach opportunities.
• AssistantA conversational interface to agents' knowledge and next-best-actions. Users can ask about any account, and agents will perform work, draft emails, prepare meeting briefs, and guide on deal progression.
• WatchtowerProvides leaders with a live, agent-driven view of every account, customer, and risk to guide governance, coaching, and action before deals slip. It offers a continuous view based on agent observations.

Key capabilities

• Per-Account Agents working 24/7/365
• Agent-completed work surfaces in Agent Inbox
• Ability to ask anything and get a finished asset back
• Pipeline risks and growth opportunities surfaced proactively
• Embed agent work into any tool, workflow, or internal application via API
• Instant access to agents that do work in any AI tool
• Continuous evaluation of deal health and real-time flagging of changes
• Consistent execution at scale with same quality research, reasoning, and next-step preparation
• Proactive risk surfacing and strategy presentation for course correction
• Agents monitor signals, prioritize accounts, and draft outreach for Sales Development
• Continuously updated context across the entire Total Addressable Market (TAM)
• Agent-driven view of every account, customer, and risk for leaders
• Signal-triggered webhooks, MCP-compatible state queries, and bulk writes to CRM/data warehouses
• Account State: compressed, continuously maintained account context, cited to source, with cross-source conflicts reconciled
• Decisioning by persona: agent-generated strategy outputs configurable by persona
• Real-time integration with existing tech stack

Use cases

• Driving consistent execution across every account for revenue leaders
• Evaluating deal health and flagging changes in real time
• Detecting threats to an account and presenting strategies for course correction
• Researching, surfacing risks, and building plans to close deals for Account Executives
• Monitoring signals, prioritizing accounts, and drafting outreach for Sales Development
• Building pipeline and converting leads for SDRs
• Providing a live, agent-driven view of accounts for leaders
• Identifying gaps in account coverage that reps may not know about
• Detecting critical events like champion going dark, competitive mentions, usage drops, or missed follow-ups
• Understanding what drives outcomes and where coaching has leverage
• Accelerating internal AI roadmap and GTM transformation for internal AI teams
• Automating discovery of best accounts based on technographic, firmographic, and intent data
• Identifying best prospects within CRM and pulling new ICP fit contacts
• Determining optimal timing to engage/re-engage prospects based on past interactions
• Auto-personalizing email sequences and segmenting recommendations by industry/persona

AI approach

Actively uses AI agents, specifically "Per-Account Agents", to automate revenue generation tasks for sales teams. These agents work 24/7 to research, identify opportunities, and advance next steps across the entire prospect and customer lifecycle. The platform leverages AI models trained on customer data (e.g., Closed Won data) and analyzes technographic, firmographic, and intent data to identify best-fit accounts and prospects. It also uses AI for email writing, personalizing sequences, and processing various internal data sources like call transcripts and CRM notes to determine optimal timing for engagement. The company emphasizes that its AI is not just an assistant but an "AI-native GTM" solution that performs research, reasoning, and action planning.

Tech named: Machine Learning, Data Science, Generative AI, AI agents, AI reasoning agents, AI email writer, models

Industries served

• Any industry with enterprise GTM teams

What it says sets it apart

• Per-Account Agents™ work every account 24/7, even when sellers are asleep
• Removes the ceiling of human-led revenue by proactively progressing every account
• One platform for every workflow, integrating agent work into any tool or application
• Agents provide finished briefs, emails, or decks, not just answers
• Surfaces pipeline risks and growth opportunities before they are actively sought
• Built for every role in revenue (CRO, AE, SDR, AM, Leaders)
• Encodes winning sales motions and applies them across every account
• Provides intelligence that drives predictable growth, breaking through human capacity constraints
• Agents continuously evaluate deal health and flag changes in real time, not based on rep reports
• Offers a system that drives consistent execution across every account, so performance compounds
• Agents do the busywork, guiding reps where to focus
• Agents learn across the organization what is working and use that to drive better content, outcomes, and recommendations
• Provides a persistently maintained, compressed account context object for internal teams
• Accelerates internal roadmap by 12 months by providing a foundation for GTM transformation
• AI reasoning agents automate discovery of best accounts, identification of best people, timing of outreach, and content of messaging
• Leverages internal data sources (call transcripts, email replies, call dispositions, Salesforce notes) and ZoomInfo API

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.