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Sales & marketing

Crazy Compression · Social Ktchn

Vendor-reportedRetail & e-commerceIn productionClassical ML

Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.

Reported by marketingsherpa.com (unclear). Checked against the source page on 2026-09-06. 3 of 3 figures below appear on that page word for word.

The problem

Facebook advertising results were slowing down or barely holding steady after Apple's iOS 14 update, leading to breakeven results.

What was deployed

Vendor
Social Ktchn
Products
Facebook Ads, Cost Cap, Lowest Cost (bid strategy)
Technique
Classical ML
Build or buy
Bought off the shelf
Deployment
SaaS

What changed

Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.

$195,000 made in Septembergross incomefrom $90,000 made in Augustfrom August to September

“This approach brought them from $75,000 spent and $90,000 made in August, to $107,000 spent and $195,000 made in September, which broke the record for most gross income in a month.”

Quoted word for word from the source

1.5xROAS (steady-state, at scale)

“The good news: the ROAS stayed at 1.5x, which was a huge profit.”

Quoted word for word from the source

more than 3xROAS (early test, low spend)day four to five of the test, at $300 spend

“At around day four to five, it hit for the team. They had a spend of $300 that day with a ROAS of more than 3x.”

Quoted word for word from the source

“When the cost cap was brought to my attention, it seemed like a new and innovative way for Facebook to deliver our ads to the right customers. The results have been incredible and now the bulk of our investment is in Facebook Ad/Cost Cap”
— Nate Banks, VP, Crazy Compression

Difficulties and limits

Sources

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