Process automation

Cox Communications · Synthesia

Vendor-reportedTelecomUnited StatesScaledEnterpriseGenerative media

Vendor-reported. The customer is named and the numbers are quoted from the source page, but the account comes from the vendor. No independent confirmation.

Reported by synthesia.io (vendor self-report). Checked against the source page on 2026-09-05. 4 of 4 figures below appear on that page word for word.

The problem

Keeping 16,500 employees informed and trained was logistically demanding. Traditional video production was slow and fragile, making it difficult to create a timely Responsible AI training series.

What was deployed

Vendor
Synthesia
Products
Synthesia
Technique
Generative media
Build or buy
Bought off the shelf
Deployment
SaaS
Data used
Training scripts (Responsible AI training series and annual compliance training scripts)
Scale
16,500 employees
Timeline
2 months

What changed

Each row is quoted from the source. Figures we could not find on the page in those words are marked — they are kept, not deleted, so you can judge them.

a dayproduction speedfrom weeks to produce

95% reduction in speed to market — content that previously took weeks to produce can now be turned around in a day

Quoted word for word from the source

16,500employees trained

16,500 employees reached through company-wide training

Quoted word for word from the source

3languages supported for training

3 languages — annual compliance training translated into English, French, and Spanish

Quoted word for word from the source

only 2 words needed updating per 30-min lessonTranslation accuracy (compliance training)

The accuracy was striking: across a 30-minute translated lesson, only two words needed updating.

Quoted word for word from the source

eliminatedvoiceover costs

Voiceover costs eliminated

Quoted word for word from the source

Using AI to talk about AI was brilliant, because people go: 'wow, this is an AI course and it's AI talking to you.' It elevated the impact.
Byron Knowlton, Senior Manager, Learning & Development, Cox Communications

Difficulties and limits

Sources

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