#Netflix

Marketing AI

Netflix Paid $587 Million for Ben Affleck's AI Filmmaking Startup, a Filing Reveals

A regulatory filing disclosed the price of a deal that closed quietly in March: Netflix bought InterPositive, a stealth post-production startup co-founded by the actor-director, for roughly $587 million in cash.

6h ago

Marketing AI

Netflix Says Generative AI Is Now Working on Roughly 300 of Its Productions

Buried in a $12.56 billion quarter: the streamer has quietly scaled AI from a single credited scene to hundreds of titles, mostly in post-production — while ads march toward a $3 billion year.

3d ago