Spotwise

What Spotwise does

Spotwise.ai builds the first agentic operating system for media professionals, providing a unified workspace that transforms proprietary, real-time intelligence across radio, TV, and podcasts into immediate execution. Connected deeply via native APIs and MCPs, this continuous stream of data powers autonomous software agents that instantly handle real-time analytics, trend forecasting, budget allocation, and high-velocity lead generation. The platform monitors every ad on air, captures sponsorships and live-reads, and turns this signal into pipeline and revenue. Spotwise aOS is designed to be an operating system, not just a dashboard, connecting broadcast data, internal knowledge, CRM, and outreach into one coordinated system. It offers media-tuned AI, not generic AI, and allows for custom workflows. The company also provides Media Engineers who embed with client teams to tailor the platform and encode best practices into repeatable 'Skills'.

Products

• Spotwise aOSThe agentic operating system for media, a unified workspace that transforms proprietary, real-time intelligence across radio, TV, and podcasts into immediate execution. It connects signal, does the work, and keeps sellers in command. It's built with five layers: Agentic Workflows, Proprietary Knowledge, Ecosystem Connectivity, Media-Tuned Agentic Harness, and Large Language Models.
• SpottyAn AI co-pilot that works with and for media professionals. It receives a task, builds a plan, and executes it end-to-end, including surfacing buyers, writing pitches, and staging deals in the pipeline. It is grounded in the client's market, stations, audience data, and USPs.
• Spotwise IntelligenceMonitors any station 24/7, capturing every spot, sponsorship, and live-read, transcribing and tagging them the moment they air. It provides real-time analytics, estimated spend, market share, and campaign performance.
• Lead-listA feature that automatically builds a pipeline of leads. Every ad that airs on a competitor station is caught, qualified, and added to the pipeline, categorised, ranked, and synced to the CRM. It includes automatic lead capture, estimated spend context, a four-stage pipeline, CRM sync, and industry/brand tagging.
• Contact finderSurfaces decision-maker names and enriched contact details the moment a new advertiser appears.
• Monitors & SignalsProvides automatic alerts and summaries the moment a competitor moves, a campaign changes, or a new budget enters the market.
• Spotwise SkillsEncodes best plays as repeatable one-click agentic workflows, ensuring every seller runs the same sharp playbook.

Key capabilities

• Agentic operating system
• Unified workspace
• Real-time intelligence across radio, TV, and podcasts
• Autonomous software agents
• Real-time analytics
• Trend forecasting
• Budget allocation
• High-velocity lead generation
• Native APIs and MCPs connectivity
• Conversational copilot (Spotty)
• Sales workspace with pipeline management
• Proprietary AI pipeline for ad detection
• Workflows integrated with CRM, planning systems, and panel data
• Estimated spend and share of voice modeling
• Single dashboard for market intelligence
• Media Engineers for tailored deployment and workflow integration
• Live broadcast monitoring (spots, sponsorships, live-reads)
• Estimated spend intelligence with method and confidence level
• Agentic lead generation (new ads trigger new leads automatically)
• Contact finder for decision-makers
• Spotwise Skills (repeatable agentic workflows)
• Monitors and Signals (automatic alerts)
• Media-Tuned Agentic Harness (tool routing, control flow, memory, model selection tuned for broadcast sales)
• Large Language Models (selected automatically for each task)
• Audio ad library (stored and searchable with transcript and audio)
• Radio ad analytics (live read on market, advertisers, frequency, estimated spend)
• Campaign tracking (live scorecards)
• Budget tracking (estimated spend with method)
• Competitor intelligence (profiled and ranked advertisers on rival stations)
• Outreach automation (drafted, personalized first touch)
• CRM-ready output (stages drafted opportunities and contact details)
• Human gate by design (seller reviews before sending)
• Market monitoring (any station, any market, around the clock)
• Pipeline coverage view
• Share of voice analysis
• Encrypted in transit data
• Access controls (data scoped to organization)
• Proprietary knowledge stays with the client
• Minimal data collection
• GDPR aligned practices

Use cases

• Real-time analytics for media professionals
• Trend forecasting in media advertising
• Budget allocation for advertising campaigns
• High-velocity lead generation for media sales
• Monitoring radio, TV, and podcast advertising
• Sales research and preparation
• Automated lead generation from ad detections
• Contact finding for sales outreach
• Drafting sales pitches and outreach emails
• Managing sales pipeline and opportunities
• Tracking competitor advertising activities
• Analyzing market share and estimated spend
• Encoding best sales practices into repeatable workflows
• Providing commercial leadership with real-time market insights
• Radio ad monitoring and library creation
• Broadcast monitoring for sales signals
• Spot tracking and verification
• Podcast monitoring (early access/roadmap)
• Campaign tracking and performance analysis
• Outreach automation for new advertisers
• CRM synchronization for leads and opportunities
• Monitoring active clients and competitive movements for renewals

AI approach

Spotwise.ai develops an agentic operating system for media professionals, leveraging proprietary AI pipelines and Large Language Models (LLMs) to process real-time intelligence from radio, TV, and podcasts. The system uses autonomous software agents to handle analytics, trend forecasting, budget allocation, and lead generation. It's described as "Media-Tuned Agentic Harness" and not generic AI, with tool routing, memory, and model selection calibrated for broadcast sales. It builds its own data moat by capturing every ad on air and uses LLMs for tasks, selecting the right model automatically.

Tech named: proprietary AI pipeline, autonomous software agents, Large Language Models, Media-Tuned Agentic Harness

Industries served

• Broadcast media
• Radio
• Television
• Podcasting
• Ad sales
• Agencies

What it says sets it apart

• First agentic operating system for media professionals
• Unified workspace for real-time intelligence and execution
• Proprietary AI pipeline for capturing every ad, sponsorship, and live-read
• Media-tuned AI, not generic AI
• Connects signal, does the work, and keeps sellers in command (not just a dashboard)
• Encodes client's USPs, case studies, and market knowledge into outputs
• Includes Media Engineers who embed with client teams for tailored deployment and adoption
• Focus on turning signal into revenue, not just reporting data
• Automates the work between ad detection and booked deals
• Human gate by design: sellers review and decide every action
• Proven in 13 countries with customer-reported ROI
• Built by radio people, for radio people, understanding industry specific needs
• Data handling with sensible defaults, encryption, access controls, and GDPR alignment
• Offers a new model for commercial teams to find advertisers, win budgets, and grow accounts

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.