Company profile
SOUS
Digital commerce and visibility for independent F&B entrepreneurs.
- Category
- Vertical SaaS
- Headquarters
- Amsterdam, North Holland
- Sells to
- Small business
- Business model
- SaaS subscription
- Deployment
- Cloud / SaaS
- Pricing
- Subscription · from $90/mo · free tier
- Builds own models
- No — builds on existing models
- Modalities
- Text
What SOUS does
SOUS provides independent food and beverage entrepreneurs with digital tools to grow their business, offering a single platform for digital commerce and visibility. The company aims to level the playing field by providing access to advanced technology, including AI-powered solutions, that major corporations utilize, without the associated bloat or budget. SOUS helps F&B creators generate new sales and increase their online presence.
Products
- SpotlightAutomated AI software that grows your restaurant digitally, improving visibility on search engines and AI platforms.
- Commerce modulesTools for selling and managing orders, including a commerce widget, pick-up module, order & product management, basic CRM, live chat support, and discount codes.
- LaunchIncludes Spotlight for one location, a standalone store or widget, on-demand delivery integrations, POS integration, and the ability to sell physical/digital gift cards.
- GrowFull Stack Commerce + Marketing solution, including all features from Launch, priority placement on ExploreSOUS, marketplace & POS integrations, a dedicated account manager, and a dedicated store designer. Will also include an AI-commerce agent soon.
Key capabilities
- Automated AI software for digital growth
- Login to AI-powered dashboard and management portal
- Track competitors and rank higher
- Increased website visitors, direction requests, and reviews
- Integrations with 45 major search engines
- Weekly content suggestions for ranking improvement
- Onboarding by a specialist and dedicated account manager
- Automatic review replies in your tone of voice
- Bi-weekly reports on location performance and growth
- Commerce widget for 1 channel
- Pick-up module
- Order & Product Management
- Basic CRM
- Live Chat support
- Discount codes
- Standalone Store or Widget
- On-demand delivery integrations
- POS integration
- Sell Physical/Digital Giftcards
- Whatsapp Priority support
- Zero commissions
- Priority placement on ExploreSOUS
- Marketplace & POS integrations
- Dedicated store designer
- AI-commerce agent (soon)
Use cases
- Increasing restaurant visibility on search engines and AI platforms (ChatGPT, Google, Maps)
- Generating new sales for F&B businesses
- Managing online orders and products
- Improving customer relationship management
- Automating marketing and review responses
- Integrating with delivery and point-of-sale systems
- Selling gift cards
- Tracking competitor performance
AI approach
SOUS uses AI software to help F&B businesses improve their digital visibility and marketing. This includes automated AI software for digital growth, AI-powered dashboards, automatic review replies in the tone of voice, and being found on AI-platforms. They also mention a 'Soon) AI-commerce agent'. The company states 'AI is no longer optional' and aims to provide independent F&B creators with AI tools similar to those used by large corporations.
Tech named: AI software, AI-powered dashboard, AI-platforms, AI-commerce agent, ChatGPT
Industries served
- Food & Beverage (F&B)
- Restaurants
What it says sets it apart
- Provides independent F&B entrepreneurs with advanced digital tools previously only accessible to large corporations
- Single platform for digital commerce and visibility
- AI-powered solutions for automated growth and marketing
- Focus on ease of use for entrepreneurs who prefer cooking over software management
- Zero commissions on sales
Funding rounds we track
seed + speed Ventures, PeakBridge, āltitude, Gekko Capital
From the AI funding tracker — rounds as reported by the linked publications.
This profile was compiled from SOUS's own public pages in July 2026 and reflects what the company states about itself — not an endorsement or an independent audit of those claims. Facts are extracted with AI and filtered by an automated check that drops any named product, customer or certification missing from the source pages. Full method. Something out of date? Tell us.