MORR

What MORR does

MORR is the enterprise infrastructure layer for the autonomous workforce. We replace human-led workflows with fully autonomous AI agents that plan, execute, and optimize tasks 24/7 with superhuman precision. MORR sets up AI that answers WhatsApp and calls in seconds, quotes real prices, books appointments, and follows up until tasks are done. The company focuses on deploying AI that does work, addressing problems like slow replies, lack of follow-up, and manual work. MORR's systems are PDPA compliant, SOC2-ready, and deployed in production across three countries. They offer solutions for various industries, including clinics, restaurants, car dealers, education, salons, online sellers, and contact centers, with a focus on transparent pricing and rapid deployment.

Products

• AI ReceptionistAnswers every WhatsApp message in under 5 seconds, 24/7, in multiple languages. Quotes real prices, books appointments, and hands over to humans when needed. Includes agent build, training, official WhatsApp Business API setup, human handover, calendar/booking integration, monthly tuning, and performance reports.
• AI Sales AgentHandles qualification, automated follow-up, and handoff to sales teams. Engages leads in under 60 seconds, qualifies them, and books test drives.
• Booking & RemindersEnables in-chat booking, calendar synchronization, and no-show reminders. Customers can reschedule with one tap.
• Broadcast & ReactivationCompliant campaigns with smart retry for customer engagement and reactivation.
• Payments & OrdersManages catalogue, payment links, and order tracking directly within chat.
• Review & Referral EngineFacilitates post-visit reviews and referral reward programs.
• Restaurant PackBundled solution for restaurants including reservations, menu Q&A, and festival campaigns.
• Clinic PackBundled solution for clinics including front desk AI, booking, reminders, recalls, and doctor-approved triage boundaries, with PDPA-compliant data handling.
• Automotive Revenue EngineA comprehensive system for car dealers covering AI-run ad experiments, model-specific landing pages, WhatsApp and voice AI for enquiry handling, and an AI BDC for qualifying, nurturing, and booking confirmed test drives. Includes AI Ad Engine, Dynamic Landing Pages, WhatsApp + Voice AI, AI BDC, and a Feedback Loop.
• Lead ConverterEngages every lead in under 60 seconds, qualifies them, and books test drives. Does not include ad management.
• Outbound voice campaignsAI-powered outbound calling for event RSVPs and win-back campaigns, with native Bahasa–English–Manglish code-switching.
• GTM EngineeringOutbound machines for sales, including ICP definition, list building and enrichment, multi-channel sequenced outreach (email, LinkedIn, WhatsApp), reply handling, nurture systems, and content pipelines.
• Contact Centre AIDeploys autonomous voice agents and 100% QA intelligence into existing contact center stacks. Includes inbound and outbound voice agents, 100% QA intelligence, and omnichannel context unification.
• Document processingAI-powered document pipeline for BPO and back-office operations, including multi-format OCR, automatic classification, field extraction, and a validation layer.

Key capabilities

• Autonomous AI agents
• 24/7 availability
• Multilingual support (BM, English, Chinese, Manglish, Mandarin, Hindi)
• Sub-5 second first reply time
• Appointment booking and calendar sync
• Automated follow-ups
• Deterministic answers for critical information (prices, hours)
• Human handover capability
• PDPA compliant
• SOC2-ready
• Official WhatsApp Business API integration
• Monthly tuning and performance reports
• Outcome-based pricing available
• Model-agnostic platform (uses frontier models like Anthropic's Claude)
• Low voice latency (<300ms)
• 100% QA coverage for contact centers
• Omnichannel context unification
• Multi-format OCR and document classification

Use cases

• Customer service and support
• Sales automation and lead qualification
• Appointment booking and management
• Lead follow-up and nurturing
• Reservations for restaurants and services
• Recall campaigns for clinics
• Enquiry handling for educational institutions
• Order processing and payment links for online sellers
• Test drive booking for car dealerships
• Outbound voice campaigns for event RSVPs
• Go-to-market (GTM) strategy and execution
• Contact center automation and quality assurance
• Document processing and data extraction
• Operational efficiency improvement
• Workforce automation

AI approach

MORR builds and deploys autonomous AI agents that replace human-led workflows. Their AI agents plan, execute, and optimize tasks 24/7 with superhuman precision. They use a model-agnostic platform building on frontier models, including Anthropic's Claude, to select the optimal engine per use case. They have proprietary technology for multilingual processing, specifically for Manglish, achieving 85% accuracy in live calls where global tools score under 50%. Their AI handles natural language conversations, bookings, reminders, follow-ups, qualification, and document processing.

Tech named: Anthropic's Claude, OCR, Natural Language Processing (NLP)

Industries served

• Clinics (GP, Dental, Aesthetic, Physio, TCM)
• Restaurants & Cafés
• Car Dealers
• Education & Tuition
• Salons & Services
• Online Sellers
• Automotive
• Healthcare
• BPO / Back office
• Insurance & Agencies
• Contact Centres
• Financial Services

What it says sets it apart

• Proprietary Manglish NLP with 85% accuracy in live calls (compared to <50% for global tools)
• Focus on deploying AI that completes work, not just demos
• Rapid deployment (live in under a week for many solutions)
• Transparent, public pricing with clear bands
• Done-for-you service model (no software to learn, no flows to build)
• PDPA compliant and SOC2-ready posture, suitable for regulated industries
• Malaysia Digital status company, enabling grant co-funding for Malaysian clients
• Verified Meta Technology Provider building on official WhatsApp Business API
• Model-agnostic platform, using optimal engine per use case (e.g., Anthropic's Claude)
• Proven results with real numbers from live deployments, not projections
• Ability to layer on top of existing systems without replacement