Corbel

What Corbel does

Corbel provides an AI-powered operating system designed for industrial equipment manufacturers, dealers, and distributors. It offers an AI Sales Assistant that acts as a 24/7 digital representative, trained on product specifications and value propositions, to engage leads, answer questions, and generate quotes in real-time. The platform also includes guided product configuration, smart upsells, embedded financing options, and channel-wide visibility for sales activities. Corbel aims to empower sales teams by automating parts of the sales process, improving lead conversion, increasing win rates, and boosting deal value through financing.

Products

• AI Sales AssistantA 24/7 digital representative trained on product specs and value props. It engages leads, answers questions, generates quotes in real-time, qualifies buyers, recommends machines, and collects key information. It acts as an always-on product expert, delivering instant responses, consistent accuracy, and scalable support.
• Guided Product ConfigurationHelps sales representatives and buyers choose the right setup without needing an engineer. It provides an interactive exploration experience with a guided flow to prevent incompatible setups and captures interactions for follow-up.
• Smart UpsellsIncreases average deal size by surfacing add-ons tailored to each buyer’s needs and personalizing upsells to expand every quote.
• Embedded FinancingShows monthly payment options directly in the quote, allowing buyers to act fast. It includes built-in monthly plans, a multi-lender network for approvals across credit profiles, and a seamless experience for reps.
• Internal Quoting ToolA fast and accurate quoting process that includes guided configuration for reps to build accurate quotes, flexible options for financing, bundles, and custom terms, real-time pricing, and branded output for professional proposals.

Key capabilities

• 24/7 digital rep
• Engages leads
• Answers questions
• Generates quotes in real time
• Guided product configurators
• Smart upsells
• Embedded financing at the point of sale
• Dealer & Rep Visibility (channel-wide quote visibility)
• Open API + CRM integrations
• Interactive Exploration (for product configuration)
• Guided Flow (for product configuration)
• Sales-ready Leads (from product configuration interactions)
• Instant Responses (from AI Sales Assistant)
• Consistent Accuracy (from AI Sales Assistant)
• Scalable Support (from AI Sales Assistant)
• Smarter Handoffs (from AI Sales Assistant)
• Built-in Monthly Plans (for financing)
• Multi-lender Network (for financing)
• Seamless Experience (for financing)
• Fast Turnaround (for financing decisions)
• Guided Configuration (for internal quoting)
• Flexible Options (for internal quoting)
• Real-time Pricing (for internal quoting)
• Branded Output (for internal quoting)

Use cases

• Lead engagement and qualification
• Automated question answering
• Real-time quote generation
• Product configuration for sales reps and buyers
• Increasing average deal size through upsells
• Providing financing options at the point of sale
• Monitoring sales activities across channels
• Modernizing equipment sales
• Improving website conversion rates
• Streamlining internal quoting processes
• Handling complex machine sales with messy PDFs and scattered tribal knowledge

AI approach

Corbel provides an AI Sales Assistant that is trained on the client's product specifications and value propositions to engage leads, answer questions, and generate quotes in real time. It acts as an always-on product expert, trained on the client's catalog and rules, to deliver instant responses, consistent accuracy, and scalable support. The AI agent qualifies buyers, recommends machines, and collects key information.

Tech named: AI

Industries served

• Industrial equipment manufacturers
• Industrial equipment dealers
• Industrial equipment distributors

What it says sets it apart

• AI-powered operating system specifically for industrial equipment sales
• Combines AI sales assistance with full quoting and sales engine capabilities
• Purpose-built for capital equipment sales
• Integrates financing directly into the quoting process
• Provides channel-wide visibility for sales activities
• Transforms complex product information into an accessible, interactive experience

Funding rounds we track

From the AI funding tracker — rounds as reported by the linked publications.