Churned

What Churned does

Churned is a VC-backed, AI-driven Predictive Retention Platform that empowers subscription businesses with predictive insights and prescriptive actions to retain, reactivate, and upsell customers with unmatched precision. Its proprietary Predictive & Prescriptive AI engine continuously analyzes behavioral patterns to recommend and automate the exact next steps needed to retain, reactivate, or upsell every subscriber. Churned unifies customer data from existing tools into a single platform, identifies at-risk segments, and recommends automated steps to retain, reactivate, and upsell at scale. The platform is designed for teams managing tens of thousands of subscribers, handling millions of subscriber interactions without increasing headcount. Churned integrates with various data sources like CRM, CPD, financial, and marketing data, and triggers targeted retention campaigns automatically in existing tools.

Products

• Co-PilotA proprietary AI engine that acts as a personal data science team, delivering an automated solution that reduces churn and drives more revenue. It predicts customer behavior, prescribes optimal actions, and automates output, continuously learning and adapting to changing customer behavior without manual updates. Co-Pilot explores how different actions perform across customer segments, running multiple strategies in parallel to uncover what drives engagement.
• Predictive InsightsGenerates custom predictions and automatically organizes subscriber bases into precise audiences for targeted retention, identifying at-risk subscribers using data and industry patterns. It applies the prediction engine to upsells, reactivation, and engagement.
• Customer Health Scores & Lifetime Value (LTV)Tracks real-time customer, user, and donor health with AI-driven accuracy, scanning behavior, sentiment, and activity to provide clear health signals. It predicts and tracks customer health, captures sentiment using AI-powered NLP, and provides instant alerts on churn threats, renewal risks, or expansion triggers.
• AI AudiencesEnables dynamic segmentation and intelligent targeting of subscribers.
• Workflow Builder & Automated CampaignsAutomates workflows to power campaigns, analyzing customer behavior, finding what works best for a specific segment, and automating the next best action.

Key capabilities

• Proprietary Predictive & Prescriptive AI engine
• Automated retention, reactivation, and upsell
• Continuous analysis of behavioral patterns
• Integration with CRM, CPD, financial, and marketing data
• Real-time behavioral data processing
• Accurate churn predictions
• Audience segmentation by risk and value
• Next-Best-Action determination
• Automated triggering of actions into existing tools (email, SMS, CRM)
• Continuous learning and adaptation to behavioral changes
• Custom predictive models trained on customer data
• Continuous experiments for performance improvement
• Customer Health Scores
• Lifetime Value (LTV) tracking
• Dynamic Segmentation
• Intelligent Targeting
• Workflow Builder
• Automated Campaigns
• ROI positive churn reduction
• Real-time behavior segmentation
• Custom feature engineering with dedicated Data Scientists
• Churn prediction based on signals like recency, frequency, and volume
• Personalized Upsell with product recommendations and upgrade offers
• ROI Tracking with automated control groups
• Unified customer profiles from scattered data
• Real-time risk spotting
• ROI-driven recommendations for retention, reactivation, and upselling
• Seamless data integration
• Engagement on the right channel and at the right time
• Automated real-time follow-ups and retention actions
• Explainable AI for understanding churn drivers
• Personalized outreach at scale
• Efficient spending by intervening only when necessary
• Predictive modeling for churn, renewal, and reactivation
• Centralized data for donor insights
• Meaningful targeting for donor segmentation
• Personalized campaigns for donors
• Reliable data analytics for donors
• Nuanced automations for donor engagement
• Advanced AI behavioral modeling
• Hyper-personalized interventions
• Flexible customer journey coverage (onboarding, churn prevention, reactivation, upsell)
• Automated campaign execution
• Optimized budget allocation
• Data-driven discount control
• AI-powered NLP for sentiment capture
• Instant alerts on churn threats, renewal risks, or expansion triggers
• Scalable automation for health scoring
• RFM segmentation

Use cases

• Retain subscribers
• Reactivate subscribers
• Upsell subscribers
• Prevent churn for high-volume subscriptions
• Automate retention into a revenue engine
• Identify at-risk subscribers
• Segment audiences by risk and value
• Deploy personalized campaigns
• Reduce churn for direct-to-consumer subscription products
• Automate personalized retention campaigns
• Update subscriber health scores, audience segments, and upsell offers automatically
• Deliver product recommendations tailored to purchase history
• Integrate billing engine, database, and CRM events into a single actionable engine
• Predict churn early
• Make the best move for retention, reactivation, and upsell
• Seamlessly integrate data from various sources
• Extend reach to engage customers on various channels
• Act instantly with automated real-time follow-ups
• Track customer health to prioritize interventions
• Reduce donor churn for NGOs
• Boost recurring donations for NGOs
• Prioritize outreach for Customer Success teams
• Make marketing campaigns more effective for Marketing teams
• Automate engagement workflows
• Prioritize high-impact accounts with AI-driven segmentation
• Spend smarter by focusing on effective strategies
• Eliminate guesswork with next-best-action insights
• Scale outreach without increasing headcount
• Increase renewals for energy providers
• Maximize margins by optimizing discounts and channels
• Boost subscriber loyalty and reduce churn for publishers and media
• Personalize campaigns for publishers and media
• Streamline retention strategies for publishers and media
• Win back lost customers with precision
• Predict which lapsed users or donors are likely to re-engage
• Personalize campaigns based on retention likelihood
• Improve efficiency by focusing on high-probability reactivations

AI approach

Churned uses proprietary Predictive and Prescriptive AI engines to analyze behavioral patterns, predict churn, recommend next-best-actions, and automate retention campaigns. The AI continuously learns and adapts to behavioral changes, and custom AI models are trained exclusively on customer data.

Tech named: Predictive AI, Prescriptive AI, AI engine, machine learning, AI-powered NLP

Industries served

• Direct-to-consumer and subscription box products
• Digital media and publishing companies
• Utilities and energy with large subscriber bases
• Gyms, wellness and community-based services
• Telecommunications
• Fitness Clubs
• B2B SaaS
• NGOs

What it says sets it apart

• Proprietary Predictive & Prescriptive AI engine
• Continuously analyzes behavioral patterns to recommend and automate next steps
• Connects to existing data and triggers campaigns in existing tools
• Designed for high-volume subscriptions (tens of thousands of subscribers, millions of interactions)
• Automated retention into a revenue engine without increasing headcount
• Custom predictive models trained exclusively on customer data
• Continuously learns and adapts to behavioral changes
• Beyond traditional retention tools, overcoming limits of manual analysis, A/B testing, and generic AI
• AI we built, not just AI-powered
• Unifies customer data from existing tools into a single platform
• Provides ROI-driven recommendations balancing impact and cost
• ISO 27001 certified and GDPR-compliant
• Runs on Google Cloud with EU-based data centers, encryption, and role-based access controls
• Privacy by Design: collects only necessary data
• Science-backed predictions and customer survival analytics for energy providers
• RFM segmentation for publishers and media
• Journey Builder for automated personalized subscriber journeys
• Predictive modeling for NGOs to identify churn risks, convert non-structural supporters, reactivate former donors, and identify high-potential supporters