CARTO

What CARTO does

CARTO is the leading Agentic GIS platform that removes data fragmentation and technical bottlenecks. It allows users to build AI Agents, geospatial workflows, and interactive maps directly inside their cloud data warehouse or lakehouse. CARTO for Agents extends these capabilities into existing agentic platforms, enabling spatial analysis and reports to run at scale without manual effort. The platform provides Location Intelligence within existing, governed cloud infrastructure, powering use cases such as network planning, risk assessments, and identifying growth opportunities. It offers an end-to-end platform for enterprises, making spatial analysis accessible to data analysts and developers alike.

Products

• CARTO for AgentsExtends CARTO's capabilities into existing agentic platforms for scalable spatial analysis and reports without manual effort.
• Analytics ToolboxA set of features for spatial analysis, including hundreds of low-code, drag-and-drop tools to simplify, automate and accelerate spatial analysis.
• CARTO WorkflowsEmpowers users with low-code, drag-and-drop tools to simplify, automate and accelerate spatial analysis, and automate deployment with APIs, AI Agents & MCP tools.
• CARTO BuilderEnables creation of rich, dynamic visualizations from billions of data points with ease, directly from the cloud data warehouse.
• CARTO for DevelopersA toolkit for accelerated geospatial app development, including APIs, frameworks, and templates for building scalable, map-centric applications.
• Data ObservatoryProvides access to more than 12,000 ready-to-use, curated datasets directly in the data warehouse, sourced from leading spatial data providers.
• CARTO MCP ServerAllows automation and scheduling of analysis, triggering via APIs, or building into AI pipelines as MCP tools.

Key capabilities

• 100% cloud-native GIS platform
• No silos, no ETL, no governance compromises
• Automated analysis with drag-and-drop interface
• 100+ ready-to-go analysis components with native ML & AI integrations
• Automate deployment with APIs, AI Agents & MCP tools
• Billions of data points visualized with ease
• Interact with maps & dashboards through natural language
• Build custom AI Agents & tools tailored to needs
• Support end-to-end decision-making for the whole organization
• Enterprise-grade: uses customer's models, end-points & cloud
• No complex back-end ETLs; apps run in data lakehouse
• Enterprise-grade, framework-agnostic development
• Visualization using deck.gl, web-GL and GPU technology
• SSO (Single Sign-On)
• Activity Data
• Groups
• Audit Logs
• Custom Branding
• Self-Hosted deployment option
• Location Data Services
• Developer Tools (API access & Tokens)
• Cloud-native app development (no duplication, no compromise)
• Rapid development with comprehensive toolkit
• Cost-effective (eliminates backend APIs and ETLs)
• Unmatched performance and scalability for visualizing spatial data
• APIs, libraries and development frameworks
• Widgets & Charts for customized visual data components
• Tilers for dynamic rendering of massive geospatial datasets
• Basemaps integration
• Built-in enterprise-grade security
• Dynamic tiling combined with deck.gl for blazing-fast performance
• Works with any JavaScript framework or vanilla JS
• Built-in enterprise authentication
• SOC 2 Type II certified
• EU-U.S. Data Privacy Framework (DPF) participant
• GDPR ready
• Secure data warehouse connections using OAuth or Workload Identity
• Leverages existing role-based access control (RBAC) and governance policies from data warehouse
• Support for users & groups, with advanced group-role mapping controls
• All queries are auditable, and audit logs are accessible
• Deployment inside VPC or behind VPN, and with proxy configurations
• Standardized releases and regular updates
• Seamless integration with SSO (SAML, OIDC) including user provisioning
• Synchronizes groups from Identity Provider
• Groups can be mapped to roles in CARTO

Use cases

• Network planning
• Risk assessments
• Identifying growth opportunities
• Site planning
• Underwriting
• Assessing investment opportunities
• Strategic advice to portfolio companies
• Understanding site performance across dealership networks
• Urban Planning & Site Selection
• Optimizing ATM & branch locations
• Mortgage assessment
• Marketing campaigns for banks
• Improving quality of life for citizens (Cities & Government)
• Distribution Management & Shopper Insight analysis in CPG & FMCG
• Boosting brand building & customer loyalty
• Turning credit card transactions into spatial insights
• Protecting against climate change
• Promoting biodiversity & conservation planning
• Disease prevention
• Clinic site selection
• Catastrophe modeling
• Fraud detection
• Risk analysis for insurance
• Screening, portfolio management & investment analysis for investment firms
• Reducing costs & improving visibility in supply chain solutions
• Modernizing national geospatial infrastructure for mapping agencies
• Planning & measuring effectiveness of Out of Home or Mobile Advertising campaigns
• Understanding real-world behavior of consumers
• Commercial and residential Real Estate Market Analysis
• Retail analytics for omnichannel strategies
• Stadium Planning, Audience Analysis, and Social Media strategies for Sports & Entertainment
• Monetizing telco data through a spatial lens
• Optimizing transport infrastructure
• Reducing churn, accelerating renewable projects & making grids smarter for utilities
• Flood insurance operations
• Campaign targeting, client insight & productivity
• Transforming grocery delivery with geospatial insights
• Predicting real estate growth
• Turning massive mobility data into insights
• Enhancing fleet safety in real-time
• Creating data-driven maps
• Workplace social distancing with indoor mapping software
• Improving road infrastructure management
• Driving spatial insights for outlet network optimization
• Residential Real Estate decisions
• Delivering Location Intelligence through financial Big Data
• Combating litter
• Improving mobility through crowdsourced traffic insights
• Developing an emergency response tool
• Driving mobility planning for smart cities
• Measuring UK gentrification
• Assessing potential impact of COVID-19 on rural communities
• Mapping segregation
• Identifying new market opportunities for telecom companies
• Maximizing return on network investments
• Improving service delivery for 5G, fiber or SDN rollouts
• Optimizing resources for network operations & maintenance
• Real-time situational awareness & solving incidents faster
• Network suitability analysis for new wireless or fixed line service planning
• Reducing time to market for network building & design
• Assessing existing capacity for network planning
• Evaluating revenue potential against legacy network capability & capacity
• Gaining market share & retaining customers for telecom marketing & sales
• Identifying key customer segments
• External visualization of coverage maps
• Driving B2C marketing campaigns with new data streams
• Optimizing coverage, connectivity, speed, and availability for telecoms
• Enhancing infrastructure for network deployment & planning
• Pinpointing service gaps for coverage planning
• Maximizing operational efficiency for territory planning
• Predicting effects of new antennas for antenna cannibalization
• Boosting network quality and customer experience for service availability & QoS monitoring
• Geomarketing
• Smart Cities & IoT
• Data Monetization
• Portfolio Risk Analysis
• Fraud Analytics
• Exposure Management
• Risk-based Pricing Model Development
• Route Optimization
• Pick Up & Drop Off Site Planning
• Fleet Management

AI approach

CARTO is an "Agentic GIS Platform" that allows users to build AI Agents, geospatial workflows, and interactive maps directly inside their cloud data warehouse or lakehouse. These AI Agents extend capabilities into existing agentic platforms for scalable spatial analysis without manual effort. The platform includes native ML & AI integrations within its analysis components and supports building custom AI Agents and tools tailored to user needs, using the user's models, end-points, and cloud infrastructure. It also leverages Generative AI to enhance modeling and data parsing capabilities.

Tech named: ML, AI, Generative AI

Industries served

• Insurance
• Architecture, Engineering & Construction
• Banks
• Cities & Government
• CPG
• Credit Card Providers
• Environmental & Natural Resources
• Healthcare & Pharma
• Investment Firms & Funds
• Logistics
• Mapping Agencies
• Marketing & Advertising
• Real Estate
• Retail
• Sports & Entertainment
• Telecommunications
• Transport
• Utilities
• Reinsurance
• Automotive
• Software & Tech

What it says sets it apart

• Agentic GIS platform
• Removes data fragmentation and technical bottlenecks
• Build AI Agents, geospatial workflows, and interactive maps directly inside cloud data warehouse or lakehouse
• Location Intelligence lives inside existing, governed cloud infrastructure
• End-to-end platform built for the enterprise
• 100% cloud-native GIS platform: no silos, no ETL, no governance compromises
• Automated analysis with drag-and-drop interface and 100+ ready-to-go analysis components with native ML & AI integrations
• Unmatched data visualization capabilities for billions of data points
• Interact with maps & dashboards through natural language
• Accelerated, scalable app development without complex back-end ETLs
• Visualization using deck.gl, web-GL and GPU technology
• Predictable pricing with Pay As You Go and Committed Tiers
• Access to more than 12,000 ready-to-use, curated datasets (Data Observatory)
• Cloud-native app development with no duplication or compromise
• Rapid development with comprehensive cloud-native toolkit
• Cost-effective by eliminating backend APIs and ETLs
• Unmatched performance and scalability for visualizing spatial data hosted in the cloud
• Dynamic tiling combined with deck.gl for blazing-fast performance
• Works flawlessly with any JavaScript framework or vanilla JS
• Built-in enterprise-grade security and option to self-host
• Data always remains in the customer's lakehouse; never synced, copied or transferred
• Leverages and enforces existing identity setup via SSO
• Secure data warehouse connections using OAuth or Workload Identity, following least privilege principle
• Leverages existing role-based access control (RBAC) and other governance policies from data warehouse
• Rigorous privacy and compliance (SOC 2 Type II, EU-U.S. DPF, GDPR ready)
• Available from leading cloud marketplaces